From: Pham Neutra
Hi again Gwyneth - if you can find my post between all the bitching and whining!
Hi again... hehe... I was surprised to see almost 100 posts between our own two ;) ... and no one even bothered to comment on those ;)
From: Pham Neutra
You are a very polite Lady, Gwyneth, but, as I have said, I am not sure that your interpretation is wrong or mine is true. I guess both are tinted - as usual - by past experience. What makes these guessing games still harder is, that - while I am a huge fan of Robin, too - Linden management is not allways an epitome of clear and precise communication. There is often lots of room for interpretation. :)
True on all accounts. As a matter of fact, one interesting bit about "Linden communication" reflects what they say about Second Life itself:
Reporter: So, Mr Linden, what is Second Life about?
Linden employee: Uh... well, it's a virtual world we've created some time ago... it's built by residents.
Reporter: But what exactly is it about
? Is it a software platform, a creative tool for artistic self-expression, a virtual economy, a 3D game, a 3D chat?
Linden: Uh. All of the above, I guess.
Reporter: You guess
?
Linden: Well, it's their world. Their imagination. They can do whatever they want with it.
Reporter: So that's why they are all involved in cybersex and forum ranting?
Linden (shocked): Well, not all
are doing that!!
Reporter: But most are. So is this a dating community?
Linden: No! I mean, it could be! But no, it's a virtual world. People do whatever they want to do here.
Reporter: And all they do is sex.
Linden: Well, 75% of them have created an object in the past 30 days... (ruffles notes)
Reporter: Of a sexual nature?
Linden: We don't track that information.
Reporter: But it could be?
Linden: Well, some do. But we also have Harvard here...
Reporter (smugly): Teaching exactly what
?
Linden: Well, lots of things, really. People can use SL for any educational purposes.
Reporter: So does Harvard use your platform for virtual classrooms?
Linden (relieved): Yes, and they have very nice buildings and all.
Reporter: For teaching sex-related classes in cyberspace? (winks)
Linden (shocked again): Not at all! They're very serious about their work! It's very important to see that this is a platform for the 21st century...
Reporter (cutting short): So this is a platform after all? For doing what
exactly?
Linden (confused): Well, for some it's a game, not a platform.
Reporter: And for others a chatroom?
Linden: Yes, that too...
Reporter: And a dating service?
Linden (in despair): No! (doubting) Well... perhaps that as well... but only for some... not for all... it's like the Internet, you see, people will use it as they like. We don't stop them.
Reporter (confident): So, how many users using your, uh, "product", see it as a "game", a "platform", a "virtual economy", a "chatroom", or a "dating service"?
Linden (babbling): Uh, we don't have any statistics on that. Really. We don't have a clue.
Reporter (beaming): Thank you very much for your time, Mr Linden. I'm quite sure our readers will now have a much clearer view about what Second Life truly is!Ok, so they're not that bad in public, but you see what I mean :) I have real trouble explaining what Second Life is about, and pointing people (and companies...) to their website is usually even a worse idea. I prefer to hand out prepared information before, depending on the audience I'm targetting. I expect Lindens do the same ;)
In any case, it would be a good point to address at the Second Views meeting — how can communication be improved? :)
From: Pham Neutra
[...]And while I agree with some of your assumptions on advisory boards (I have been on a few and have assembled another one), there are many sets of criteria how to assemble one in the corporate world. In my experience it is rarely a democratic process and - while I am firmly grounded in democratic principles (Prok calls me a Social Democrat; LOL) - I believe a represantative assembly of customers would usually not lead to a good advisory board.
There are indeed alternative ways of doing that, and in my (limited) experience, simply electing people for a body to provide input on certain issues is not necessarily a good thing — when you're talking about the corporate world ;) Appointment by merit, experience, expertise and know-how, and similar things are usually much better in terms of productivity.
After all, you can go to Linden Lab's site and see the composition of their own Advisory Board. Obviously all the people there were
invited, and not somehow "elected" from a group of uh "game gurus" or something silly like that. They were selected by LL's board as being very bright people that would advise LL very well, based on their personal and professional experience, and invited personally to be part of their Advisory Board. It would be ridiculous to assume any other way of selecting them.
So, viewing Second Life as a platform, and residents as users of that platform, it makes no sense to me that a "Resident Advisory Board" would not follow the very same procedures — appointment by LL based on merit, personal qualities, and a good standing with both LL and a large majority of residents. I would be rather shocked if it would be done in any other way. And there is no questioning the criteria for selection. Flipper already explained them very well earlier in this thread (another post which was mostly ignored).
(One could only argue that Second Life is a
world and that in a world, democracy should become the norm — while currently it's libertarianism, but that's fine — and under demcoracy, the representatives are supposedly elected. But I think that LL has dropped the "it's a country" marketing bit a while ago)
No, what I was aiming at was the
procedures of gathering input. RL Advisory Boards rarely work in a vacuum. When Mitch Kapor sits on the LL Advisory Board and tells "Philip, users of Mozilla would like to know how they can help to develop your Gecko-based uBrowser further..." I'm pretty sure Mitch has discussed that thoroughly with the Mozilla community, and knows what he's talking about :) So, while Mitch was not "elected" to be a member of the LL Advisory Board, he certainly consults with the Mozilla community regularly (as well as many others he's involved with), and presents his views as an expert based on the input he received. This was the model I was suggesting/proposing/thinking about for the Resident Advisory Board.
(Oh, and off the record, Prok labels me as a hypocrytical left-winger, while the left-wingers accuse me of being an extreme-right fascist. A journalist told me that this is exactly what it means when you're in the neutral middle: you get targeted by both extremes ;) So I guess that's fine.)
From: Pham Neutra
BTW: I don't believe that these 8groups will develop into a real advisory board.
Well, why not? Just because it's not a "good thing" for SL, do you think? I would rather defend the contrary; I'm all for having residents advising the Lindens on a regular basis :) And I also think it's time to do that formally.
From: Pham Neutra
[...]So we naturally assume that the decision making process in SL should be a bit like in First Life politics.[...]But Linden Lab is a company and Second Lfe is a commercial service! And - while companies should definitely get as much customer feedback as they can get - it is totally different how they collect it and how they integrate this into their decision making process. I don't want to argue too long about the pros and cons of the different models. But they are fundamentally different.
I totally agree with you, and I'm sorry if I gave you the wrong impression!
The issue here is not if a "democratic" process is "better" or not for a company (it isn't, but that's another story, as you so well put). The issue is only how to create structures and procedures on regularly gathering customer input. The
usual model relies often on two pillars: a Partner programme, and a User Group. None are "democratic" or even attempt to pass for being democratic. The first kind — the Partner programme — is really a matter of companies wishing to work with LL to form close ties with them (both work towards the same goals — making money using SL as a platform). The User Groups usually are spontaneously created from the community of users, but there is hardly a "democratic process" to generate them. No, they usually self-appoint themselves, and present their input to the company owners, who feel this channel to be very encouraging to manage an
organised source of user input (as opposed to chaotic input — forums, emails, reading blogs...).
From: Pham Neutra
Understanding something like the Views Programme as an attempt of democratic participation (I am not sure if you do, some others obviously do or at least think it should be) might be a perception which is not shared by the Lindens.
I would be very surprised if it were. Robin's was quite adamant in telling that there would be no "resident government" in SL. It doesn't make any sense to me. A vast majority of users of SL do
not view SL as a "country", and those would be seriously pissed off if LL embraced a "role-playing" relationship with their user base, instead of adopting a corporate stance. Also, it would ruin LL's very good standing and solid reputation with the likes of Harvard, Coca-Cola, or Microsoft :) I can imagine how "ruling a company as a democracy" could have the big left-wing activists in SL voting down a proposal of LL to open up advertisement channels on the Welcome Area for Microsoft. It's simply unmanageable; you can't run a company having the users vote on what they think it's best for them (as opposed to what is
really best for them).
Nevertheless, good communication with a large user base is a prerequirite to corporate success. But "communication" should not be confused with "voting", something that has been very often been mixed up in these forums (and elsewhere). A good example: the Feature Voting site is mostly misunderstood by the many that yell that it's "undemocratic" and "useless". It has a very important purpose: providing feedback and ordering priorities. And for a company that is all they need.
I still quote Philip on the "virtual country", since I like the concept, but one has to learn and go ahead with the times ;)
From: Pham Neutra
I guess I will know more about that after I was in San Francisco. :)
I'm looking forward to reading it on SLOG ;)
From: Pham Neutra
Second Life is more than just a service. It has developed into at least a society and maybe a virtual nation will evolve out of it - or maybe a number of nations. Or maybe thats the wrong word. If you have read "Diamond Age", you might have a faint idea of what I am talking about.
I haven't, but there are two "Second Lives" here. One is Second Life, the software product, created by a software development company, and subject to corporate organisation. I imagine that when Robin talks about "design & policy" she's talking about "SL The Product".
The other is "Second Life the community of users who uses the product". This actually happens on several other social tools; Orkut and Friendster come to mind, but even things like eBay are not too far off from that. I totally agree that it develops naturally, if the tool is appropriate for that development. And I'm quite sure that the Wikipedia of 2050 will listen Second Life as "an early 21st-century social tool for creating online communities".
Thus the dual nature of Linden Lab itself. In their relationship with customers, they have the usual "tech support team" (Liaisons). But they also recognised, very early on, the need to address Second Life's social use, and thus the importance of the Community Team. Business analysts looking at Linden Lab would find that strange, since usually a company is not really interested in supporting the social use of their tools. But in Second Life, that role is
also crucial, and I'm always very glad that they have addressed this very early on.
Of course both "roles" of Second Life meet. Thus the problem when a group of technological users wish better scripting tools (because they wish to deploy applications with Second Life) and a group of social users want better IM facilities (because they want to have their community/society working better), and LL has to decide where to employ their limited resources, and allocate them accordingly. I have high hopes that the Second Views programme will help them in this process.
From: Pham Neutra
Currently this is a society with not much of s structure and not many laws - which are enforced in a very lame fashion. Maybe this will change at some point in the future. Linden Lab certainly is interested in instituting not only more mechanisms for gathering feedback but in more customer participation, too.
They were always open to more customer participation, in both areas — both in developing the product further, and in expanding the communities within. All that is good :)
As to better "enforcement of the rules"... well... that would make a completely new thread and I'll skip that for now ;)
From: Pham Neutra
I just don't think the Second Views Programme is intended as leading to a represantative assembly.
No, but I hope it leads to a User Group.
From: Pham Neutra
[...]the dichotomy between "society/ruling class" and "user base/company" is not an easy one to handle. I don't envy them their job. So far, they are handling it admirably well - given the problems that this mixing of paradigms has to cause.
I truly second you on all the above :)
I can imagine that, no matter what SL's future is going to be, they'll become a case study of their own because of the way they have so successfully handled that issue.
Many would disagree, and do that on a regular basis. But I can't understand how they don't see the many negative examples of "similar" models. While as a Mac user I'm totally impaired to participate in 90% of the 3D worlds out there, I have least lurked on their forums, blogs, "official" and "not so official" newspapers, searched through their help systems, trying to understand how their communities work. And what shocked me was the appalling nature of all these "community-related" information. Although many are several sizes larger than SL, I look at what people are doing there... and it's worse than joining a Britney Spears fan club :) They're almost
empty of meaning, of interesting thought, or any deeper understanding. Sure, most people in SL disagree with each other — but more often than not, they disagree on
serious issues.
On a competitor's "official journal", the most clever article is written by someone talking about the fashion for summer 2006 — someone who claims to be a tarot card reader and a spiritual counsellour. On SL's site, we have a cover story on BusinessWeek. That's the amount of
difference we have between SL and "elsewhere".
I mean, even 80% of the posters here
write English correctly. How many similar forums on "competing" products can claim the same? :) (I've read many of them)
TSO's only interesting discussions have always come from two sources — the Herald, and Prokofy Neva's earlier incarnation :) Now these two are in SL. Sure, we might disagree with either "institution", but the point is, SL is totally different. Perhaps we're too serious about this "game" after all. It's early to say if "being serious" about it is a good thing or not... but at the very least, it's undeniable that it's
different.
So, when I return to "normalcy" (I mean after browsing around the "other" blogospheres, and returning to SL's own), and I see how so many people, coming from other platforms, start to apply their fears and obsessions to SL ("I was in [insert virtual world here] and saw exactly the same happening... SL is doomed, like [that other company] was... heed my words... I have seen it all happening before..."). The FIC, for instance, have emerged from the notion that some users are favoured by the "gamemasters", something that undoubtely happens on other "games" as well.
But around here, we're talking about a corporation and its user base :) This is so very hard to understand for so many. I guess I'm part of the lucky crowd; never being interested in MMORPGs or MMOGs or any of those games, I have no prejudices coming from the "gamer culture" (not even from the "forum culture", a game of its own). So I'm part of the crows that takes SL of what it is, and not what it
looks like it is ;)