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Upcoming Changes for Adult Content: Main Forum Thread

Waterstar Eilde
Registered User
Join date: 12 May 2007
Posts: 404
03-31-2009 02:40
Incidentally, for anyone who hasn't seen it yet, Howard Linden's blog post of 28 March notes that June will see the release of the 1.23 Viewer, which will apparently implement the viewer side of the Changes for Adult Content. Hot on its heels will be 'Viewer 2009', so I imagine one or both of these will be compulsory downloads.
Wynochee LeShelle
Polykontexturalist
Join date: 3 Feb 2007
Posts: 658
This is...
03-31-2009 02:47
From: Lord Sullivan
I have just listened to the audio of the recent meeting with adult content creators/providers here:

https://blogs.secondlife.com/community/community/blog/2009/03/25/follow-up-adult-content-changes

3/27 - Adult content merchant brownbag

Its 88Mb but well worth a listen as a lot of questions asked here are being answered. The text transcript isn't there at time of posting this but i would suggest that all the doom sayers have a listen :)

LL doesn't seem to want to ban us all and seems on the face of it to be listening.

just one mans opinion though :)


This is..., this is..., this is... - this is so much - much surprising, that I am out of words - because of one vocable: "answered".

I will go listening soon (well, after working on my brandnew absolute PG-couch, because I thought this will be the upcoming market...maybe I put now some adult anims additional in... after listening...)

But if there something will sound positive, I give some trust to it then, when it is signed on paper by the LL-boss, triple stamped, under the eyes and ratified by: a notary and a consumer-protection attorney - and passed over as stamped notary copies to us - with paragraphs wich giving a irreversible life-time guarantee on all positive aspects.

Then I will believe it overwhelming euphorical, if not hysterical optimistic.
Waterstar Eilde
Registered User
Join date: 12 May 2007
Posts: 404
03-31-2009 02:51
From: Wynochee LeShelle
This is..., this is..., this is... - this is so much - much surprising, that I am out of words - because of one vocable: "answered".

I will go listening soon (well, after working on my brandnew absolute PG-couch, because I thought this will be the upcoming market...maybe I put now some adult anims additional in... after listening...)

But if there something will sound positive, I give some trust to it then, when it is signed on paper by the LL-boss, triple stamped, under the eyes and ratified by: a notary and a consumer-protection attorney - and passed over as stamped notary copies to us - with paragraphs wich giving a irreversible life-time guarantee on all positive aspects.

Then I will believe it overwhelming euphorical, if not hysterical optimistic.

Haha Wyn, agreed - oh look! a pink pig just flew past my window... ;)
Argent Stonecutter
Emergency Mustelid
Join date: 20 Sep 2005
Posts: 20,263
03-31-2009 03:12
There a text transcript of this?
_____________________
Argent Stonecutter - http://globalcausalityviolation.blogspot.com/

"And now I'm going to show you something really cool."

Skyhook Station - http://xrl.us/skyhook23
Coonspiracy Store - http://xrl.us/coonstore
Couldbe Yue
one unhappy customer
Join date: 30 Mar 2008
Posts: 1,532
03-31-2009 03:16
From: Wynochee LeShelle
It seems Blondin get lost while he is on tour through the redlight districts along the landmarks wich were given from many "greyzone" owners to him...

Maybe he is catched by the suggestive charme of these areas and is now self-experimenting his life new...

hehehe ;-)

I imagine him partying with ten girls in a hot-tube.

Maybe he's using an alt meanhwile... lol


More likely he's in a darkened room having a lie down and not in a good way :)
Lord Sullivan
DTC at all times :)
Join date: 15 Dec 2005
Posts: 2,870
03-31-2009 03:28
From: Argent Stonecutter
There a text transcript of this?


Text transcript coming it says atm :)
_____________________
Independent Shopping for Second Life residents from established and new merchants.

http://slapt.me



slapt.me - In-World HQ http://slurl.com/secondlife/Bastet/123/118/26
Couldbe Yue
one unhappy customer
Join date: 30 Mar 2008
Posts: 1,532
03-31-2009 03:38
so here we are, Philip Linden saying the grids will merge - dated January 2009.

No expected date as they want to get everything in position first.

key points for why:

educators can't get into the teen grid
teen grid is only open to US teens atm
parents can't mingle with their kids

yet rather than creating a specific "g" area where this could occur, we're being pushed into the ghetto.

http://www.youtube.com/watch?v=rLnMRiMYYkQ

to begin with some of the mature stuff may stay, but with the best will in the world if the merge is to be a success then we really are all going to have to go behind the age verification curtain. It won't work any other way.

Supposedly my shop can stay. In reality there's no way a parent would want their kid to be able to sit on the borders of the shop and cam in to check it out. It's just not realistic to assume anything else.

All of this consultation stuff really is pointless. Our views aren't really relevant. Nany and her ilk will have far more say than we do because "We must think of the children!!"

LL appear to be wasting our time and causing drama for the sheer hell of it. This won't end in June, but will keep rocking along as they institute each clampdown after each parental complaint and each bit of bad press about it still being a sex fiends paradise.

Now I'm just hoping that they'll actually tell us what they're planning before the June viewer release. Other than general conversation, this thread is just a waste of time.
Arizona Davies
Registered User
Join date: 1 Nov 2007
Posts: 6
Like Land if I have to move please
03-31-2009 03:54
I own some beautiful land on mainland. It is protected on two sides by Linden water and has rivers, rolling hills and beach. I have paid dearly for each section I have purchased and willingly pay my tier to keep my property. We have some adult content on our property (art, sex, vendors) and I would not like to move from my property unless I was able to get like land at the value of the property I own.

Until all this is sorted out I believe we have come up with a basic solution to keeping people away from our mature area.

Our mature theme area is in the air and we have restricted flying on our parcel. We have the land area with gardens and ballroom and strict "No Nude" policies on the ground. If we find a lost soul, we tell them to get dressed (we offer clothes in the area if they by some chance dont have any in their inventory) or they are sent back to the adult area above. We have also placed security orbs around the adult area to keep people flying into the area away. So we have infact set up a shield of sorts, or as best we can, around the mature theme to keep the "lookie-looks" away from the area. So even if they wanted to use camera, they hit the security orbs and are instanty removal before they reach the mature area.

How much land on mainland is PG and how much is mature? Is it a half and half split? I am sure someone has said in another blog, I just need to keep reading.

Why is it some adults wish to control what other adults do, see, or enjoy just because they don't? If there is an area in SL I do not like, I just don't go back to it. I don't condem them for enjoying it. I respect them enough that they have the ability to do in SL what they wish as long as I am able to do on my property what I wish. To each is own.
Kator Bergson
I'm freakin out man!
Join date: 24 Nov 2005
Posts: 125
03-31-2009 03:59
From: Couldbe Yue
so here we are, Philip Linden saying the grids will merge - dated January 2009.

No expected date as they want to get everything in position first.

key points for why:

educators can't get into the teen grid
teen grid is only open to US teens atm
parents can't mingle with their kids

yet rather than creating a specific "g" area where this could occur, we're being pushed into the ghetto.

http://www.youtube.com/watch?v=rLnMRiMYYkQ

to begin with some of the mature stuff may stay, but with the best will in the world if the merge is to be a success then we really are all going to have to go behind the age verification curtain. It won't work any other way.

Supposedly my shop can stay. In reality there's no way a parent would want their kid to be able to sit on the borders of the shop and cam in to check it out. It's just not realistic to assume anything else.

All of this consultation stuff really is pointless. Our views aren't really relevant. Nany and her ilk will have far more say than we do because "We must think of the children!!"

LL appear to be wasting our time and causing drama for the sheer hell of it. This won't end in June, but will keep rocking along as they institute each clampdown after each parental complaint and each bit of bad press about it still being a sex fiends paradise.

Now I'm just hoping that they'll actually tell us what they're planning before the June viewer release. Other than general conversation, this thread is just a waste of time.


I think that philip was on the right track with this in some forms. however merging of the grids doesnt work, Opening up the Teengrid and changing the name to perhaps the PG-Grid would be better. So all those policy thumpers could go over there.

They can sucessfully move a account from the teen grid to the main grid, so why not be able to go back the same way?
_____________________
Rayne Keynes
*I* Am Adult Content
Join date: 19 Apr 2006
Posts: 53
03-31-2009 04:01
From: Couldbe Yue
so here we are, Philip Linden saying the grids will merge - dated January 2009.

No expected date as they want to get everything in position first.

key points for why:

educators can't get into the teen grid
teen grid is only open to US teens atm
parents can't mingle with their kids

yet rather than creating a specific "g" area where this could occur, we're being pushed into the ghetto.

http://www.youtube.com/watch?v=rLnMRiMYYkQ

to begin with some of the mature stuff may stay, but with the best will in the world if the merge is to be a success then we really are all going to have to go behind the age verification curtain. It won't work any other way.

Supposedly my shop can stay. In reality there's no way a parent would want their kid to be able to sit on the borders of the shop and cam in to check it out. It's just not realistic to assume anything else.

All of this consultation stuff really is pointless. Our views aren't really relevant. Nany and her ilk will have far more say than we do because "We must think of the children!!"

LL appear to be wasting our time and causing drama for the sheer hell of it. This won't end in June, but will keep rocking along as they institute each clampdown after each parental complaint and each bit of bad press about it still being a sex fiends paradise.

Now I'm just hoping that they'll actually tell us what they're planning before the June viewer release. Other than general conversation, this thread is just a waste of time.



I told you all. Their goal is to merge the grids, despite what they say to our faces, to do that they first have to get rid of us.

I hope Linden Labs withers and goes bankrupt from this completely stupid and idoitic action. I don't care whats coming in June, I wont be here to see it.

Fuck this!
Matthew Dowd
Registered User
Join date: 30 Jan 2007
Posts: 1,046
03-31-2009 04:21
From: Couldbe Yue
so here we are, Philip Linden saying the grids will merge - dated January 2009.

No expected date as they want to get everything in position first.

key points for why:

educators can't get into the teen grid
teen grid is only open to US teens atm
parents can't mingle with their kids


And the corollary of the above is that more unsuitable adults can't mingle with the teens either! Which is the really big risk if the grids merge.




Mmmm, but at 2:31, Philip says

From: someone

we need to stop creating isolated areas which are age specific



Errr, isn't this precisely that LL *is* doing in creating the adult continent?

Matthew
Couldbe Yue
one unhappy customer
Join date: 30 Mar 2008
Posts: 1,532
03-31-2009 04:24
From: Rayne Keynes
I told you all. Their goal is to merge the grids, despite what they say to our faces, to do that they first have to get rid of us.

I hope Linden Labs withers and goes bankrupt from this completely stupid and idoitic action. I don't care whats coming in June, I wont be here to see it.

Fuck this!



I suspect that even if they're not really looking for it, this is really what they're looking for. All they really need from us is an indication of whether we'll roll over and accept it.

Our biggest problem is a lack of credibility in that dept. They know we're a captive audience because we have no where to go. Despite the apparrent loss of islands from the opensim fiasco I suspect what's left is more profitable for them and I doubt too many people actually left all together.

Ideally the best thing we can do is tier down and ditch the premiums, stop spending and not rent any land. That way LLs income stream dries up from us while they still have to pay the cost of supporting us inworld.

Which won't happen.

We'll take this and adapt to it and LL will still continue to use their residents as part of their marketing tool to encourage others to join.

As has always been the way.
Neptune Shelman
Registered User
Join date: 1 Aug 2008
Posts: 329
03-31-2009 04:24
From: Akira Luminos
Just to throw in some possibly relevant information regarding, Reuters' reasons for quitting SL.

Make of it what you will - definitely worth a read, if you're not already aware:

http://www.businessinsider.com/2008/11/why-reuters-left-second-life-and-how-linden-lab-can-fix-it

http://www.guardian.co.uk/technology/blog/2008/nov/23/reuters-quits-secondlife

and...

http://www.businessinsider.com/2008/10/second-life-offers-business-teleconferencing-now-penis-free



*I* Am STILL Adult Content (which doesn't seem to have anything to do really with the information in these Reuters stories - I've never thrown a penis about in SL)


I entered SL to create, after a friend recomended SL, but must say I would never have even tried SL, let alone stayed and spend 1000's of $ on the platform, without my friends introduction.



I think the adult content should move and it will help SL reach a more wide stream audience over time, but adult content is a minor problem compared to the new users introduction process.


Problems I see
-----------------

* My first hour or what ever you call it lasted about as long as it took me to get my mate to tp out of there, I had no interest in learning to dress an avatar.
Some people on the other hand have no interest in building they love tweaking their avatars.
The options for SL are virtually endless, People s use for SL varies wildly and that is its attraction.

* Most people I have spoken to in the real world of SL, say I tried it but logged out when I realised there was nothing to do!
I get where they are coming from, there is lots to do but it isn't instantly obvious to the new user.

* I knew I needed to get some land or find a good Sandbox before I could begin creating in SL, because my friend informed me, before I set up my account. So I almost immediately purchased a mainland plot at 12L/sqm as soon as I found a bit that looked nice.
Land price has fell through the floor recently, which helps new users get their first plot, but the reintroduction of first land would be big help for some new users.

* The chance to earn Linden $ is one of SL's great features for many prospective users, yet it also has created lots of the problems in SL, this has been mainly down to LL's lack of intervention with the likes of adfarming, small parcel extortion and griefing that went unchecked for so long.
New rules have helped and the mainland now looks a bit better as a result, but there are still many ways the unscrupulous use to grief people to make a quick profit, new users are not going to hang around long if their first experience of buying land is a nightmare.

* Your land, your imagination, your world, is not true when your world has a big ugly cr*p box sat in my line of site, this is something that causes a big problem on the mainland, it's why, I believe ad extortists were so successfull, they were able to hijack peoples virtually created worlds, adult content to someone who doesn't wish to see it does exactly the same thing, even to me who doesn't mind seeing it I don't want to see a big modern porn pic from my medieval build it destroys the illusion I created.
For that matter I dont want to see anything out of keeping with any of my builds, it is so easy to destroy that illusion.
Some sort of visual content filter selectable by users would remove this major annoyance and could remove the need to seperate adult content all together if done well.
Screwtape Foulsbane
Registered User
Join date: 30 Dec 2007
Posts: 134
03-31-2009 04:26
From: Waterstar Eilde
Haha Wyn, agreed - oh look! a pink pig just flew past my window... ;)


And landed in your inv
_____________________

Silly & Sane, home of Mr. Pig and the Wearable Chair.
http://slurl.com/secondlife/Teal%20Island/88/210/25
Couldbe Yue
one unhappy customer
Join date: 30 Mar 2008
Posts: 1,532
03-31-2009 04:27
From: Screwtape Foulsbane
And landed in your inv


where the asset server promptly ate it
Katheryne Helendale
(loading...)
Join date: 5 Jun 2008
Posts: 2,187
03-31-2009 04:32
From: Io Guisse
Actually, American Indian is the preferred term.
I was not aware of this. The preferred term seems to change every few years, and isn't even universal (I know quite a number of people who bristle at being referred to as "Indian";), so it's really, really confusing. And then there's the matter of distinguishing them from Indian-Americans.

/me reaches for the aspirin...
_____________________
From: Debra Himmel
Of course, its all just another conspiracy, and I'm a conspiracy nut.

Need a high-quality custom or pre-fab home? Please check out my XStreetSL Marketplace at http://www.xstreetsl.com/modules.php?name=Marketplace&MerchantID=231434/ or IM me in-world.
Dogboat Taurog
Registered User
Join date: 27 May 2008
Posts: 133
03-31-2009 04:32
http://www.rezed.org/forum/topics/philip-rosedale-teen-second
a lot of people have suggest this was the case,and i am not the first to offer a link.
this forum is a just a smokescreen from LL.
its going to happen however much we all protest.
SL is losing around 80 regions per week and slowly going bankrupt.
Wynochee LeShelle
Polykontexturalist
Join date: 3 Feb 2007
Posts: 658
Vampire stoic face - -
03-31-2009 04:40
To understand me right - I am just occasionaly a vampire and in no clan - I hunt for my very own fun - anyway: I am now in stoic mode - wich is my prefered face impression even in rl, hahahaha, and: for me as a european was a brownbag thing new. I have listened now. And it was technical and from the sound seen: &§//§/&&&§ (grammophone-sounds and quality from 1921 sounded better and more professional)

This will become the upcoming biz and edu platform? *cough*

And the answers were: &%&;(/$$(

And me is: u.n.i.m.p.r.e.s.s.e.d

As ever were the questions better than the answers.

https://blogs.secondlife.com/community/community/blog/2009/03/25/follow-up-adult-content-changes

3/27 - Adult content merchant brownbag (audio, ca. 88mb)

ahm, *they* call that *audio* - I call it: the sound out of a knittered coke-can.

*Why* they do that Adult thing I havn't heard. Main entry was: "some users want a different user experience" - they have an idea to look from "case to case" (have fun, it will be much) if something has to move, to be changed at a building or on an advertising. Ever when it came to greyzones, private-biz-club-scene-home-region-estate-tools-outfit-behavior, blabla - they have no idea how to manage it, only the crazy idea *that* they *want* to manage it.

For search - it sounded to me, that they will force to implement standardized keywording and a focus on who can search what - with a next focus to push the age verification and payment info thing dramatically and strict. And the voices became a kind of harsh or robust timbre/note/phonetic -ever when they point on the three rating levels: PG, Mature, Adult - this is irreversible decided like no other theme.

Wich I shrink to my new fav-term: "Linden Guided" (in case one have no parents or grandparents or a private attorney in near - lol) - and I am unable to find that *kewl* - because: where I grew up *is* 18+ the line and ready.

And I am 38 and I don't want to be guided, and I don't want to be triple rated.

They do try - this is the overview about the issue they started - to make the most complex and the most complicated and the most uncomfortable thing from: human nature. For whatever reasons...

And I have still the impression, while they stumbled over the AR theme at the beginning, that it is a new US american way to connect sexuality again to: pressure, fear, uncomfortness, and a detective at bedsides and a big brother mentality on crowded places and over everyones head floats the damocles-sword: AR/Ban/trouble of all sorts - if we not follow.

I heard also: "smooth" and "no pain" - but in same breath of the sentence: it can and will come to some biz interruptings etc. It is clear: they go with the big fork over the whole grid. They do cut humans in three pieces and the focus is, says this brownbag thing, to move people into troubles to decide what they want to be most in game: PG, or Mature, or Adult.

Problem: everyone is everyday anything of this in one or via mood changes from second to second = spontan.

For that we have in most countries an 18+ system - same in the internet.

Because it is the most natural and the most easiest way to manage that. And so are the environments in wich most modern people live: mixed. Church on one side of the street, brothel on the other side of the street and over there a school and in schools neighborhood a shopping center where one can buy bananas or dildos, porn or prada clothes.

So, I am not satisfied. I am just stoic, with a small tend to smile, if not to role on floor laughing hystericaly, because they are so.....

*sub-informed* about how this planet works... and I mean literal the whole planet, as biological and life creating system

and so *sub-optimal* in all what they talk, plan, do.

Even today my recommendation to LL: don't drink water, because fishes and frogs had sex in it! Definitly! Drink: sand - to stay moralic and ethical clean! Please!
Couldbe Yue
one unhappy customer
Join date: 30 Mar 2008
Posts: 1,532
03-31-2009 04:43
From: Dogboat Taurog
http://www.rezed.org/forum/topics/philip-rosedale-teen-second
a lot of people have suggest this was the case,and i am not the first to offer a link.
this forum is a just a smokescreen from LL.
its going to happen however much we all protest.
SL is losing around 80 regions per week and slowly going bankrupt.


I don't know about bankrupt, but certainly since the open sim announcement LL has consistently week on week been contracting. The grid was around 31,000 sims when that announcement was made - now it's down to around 26k.

for those of you who haven't seen this thread , it's a bit of an eye opener.

A lot of the major estates are shrinking.


I don't know if we can start sounding the death knell yet since LL proclaim that they're profitable still but it's not a good sign certainly.
Sven Okonomi
Registered User
Join date: 21 Jun 2006
Posts: 7
03-31-2009 04:46
I have already started looking for other ventures to deviate to. SL is on a path to selfdestruction, as its still very keen on keeping their socalled "new internet" all couped up on their own servers where they can still play out things the way THEY want it.

I was hoping SL would branch out to opensource server code, letting everyone handle their own region the way they want it, much like we are all doing with normal websites and blogs right now, taking on our own responcability rather then having to abide to lindenlabs seriously overdone laws. (SS numbers to prove youre an adult.. really..)

I do not want to spend my time in a world where im expected to nanny some irresponcible halfwits unfortunate offspring that happens to wander into my fantasy. I enjoyed SL because it made me feel free to do whatever fancied me, but now what is basicly happening is the teengrid kiddies are taking over a huge portion of MY free world, while I am being bannished to scurvy island to rot while the juvinile and weakminded panzies dance on my former pride and joy.

SL, you are crushing my dreams.. with your wallet.
Dogboat Taurog
Registered User
Join date: 27 May 2008
Posts: 133
03-31-2009 05:03
A new feature to the Openlife is the SSO or Server Side Object. This is a very useful function for bringing your region to life by applying a behaviour to an object or prim.

One of the best things about SSO's is you don't need to be technical or have a knowledge of scripting to use them, you can turn a prim into an SSO in just seconds.

Perhaps the simplest way to see an SSO in action is to see them live at "The Living Island". A popular SSO used there is the Living Series of Trees and Grass.

The trees on the island don't just grow, but also spawn new seedlings, wilt, die and sometimes even fall over! ...just like real trees.

exerpt from openlife...
the grid that offers 45000 prims per sim.
sims for 75 usd per month
and its own economy on its way very soon.

http://www.openlifegrid.com/

i think that is where im going once i have finished packing my inventory and transferring it with second inventory.
Drake1 Nightfire
What-evah!
Join date: 2 Jul 2008
Posts: 60
03-31-2009 05:10
From: Matthew Dowd
Sorry this makes no sense - if it doesn't matter that someone can cam into an adult sim from a PG sim because the owner is Anshe Chung, then it logically follows that if Anshe Chung doesn't flag a sim as adult it doesn't matter because it is owned by Anshe Chung.

Matthew

WHO THE HELL IS ANSHE CHUNG?!?!?!
Qie Niangao
Coin-operated
Join date: 24 May 2006
Posts: 7,138
03-31-2009 05:11
From: Arizona Davies
I own some beautiful land on mainland. [...] and I would not like to move from my property unless I was able to get like land at the value of the property I own.[...]
This "like for like" thing is possibly the trickiest part of this: "similarity" of land is at least as subjective as "adult" content. But some of it is objective:

One critical piece of the puzzle should be a guarantee of similar sim performance and lag.

I mean, in the "3D Web" analogy, Mainland in SL is analogous to a hosting service, and performance a key part of the QoS, so we should be able to expect comparable performance levels if the provider decides to reconfigure the service.

If there are a lot of busy clubs moving to Ursula, then a lot of space may have to stay as unpopulated as the sims currently surrounding those clubs--and surely not filled by other parcels migrating from currently low-lag sims.
Couldbe Yue
one unhappy customer
Join date: 30 Mar 2008
Posts: 1,532
03-31-2009 05:15
I know, I'm now sinking the boot in but hell, it's fun. LL have ripped money off me and stuffed me around inworld too many times for me not to enjoy this kind of bad publicity :)

This is from the Daily Telegraph - a right wing paper that has an average readership age of around 150 I would think.. but if you read the sources quoted a lot of the stuff we're seeing from LL makes a lot of sense..

My take: this is an entertainment platform not a business or educational platform. LL are taking the wrong kind of drugs if they think it's anything else. There's nothing really wrong with being known for being a peddler of smut.. honest :)



From: someone


Second Life's span is virtually over as firms decide to get real
Just three years ago technology experts predicted Second Life would become the internet sensation of the decade, overtaking YouTube and MySpace in the process. Now the same experts are predicting its imminent demise.


By Rupert Neate
Last Updated: 9:12AM BST 31 Mar 2009
While the site is still beloved by geeks and the socially awkward, Deloitte’s director of technology research, Paul Lee, says it has been “virtually abandoned” by “normal” people and businesses.

In 2006 multinational companies, including BT, Coca-Cola, Adidas and Toyota, were scrabbling to create “in world” presences to profit from what was expected to be the next great internet cash cow.

But today the Second Life high street is mostly deserted, as businesses have realised that despite management claims that the site has 15m members, far fewer people actually play the game. Research for The Daily Telegraph shows just 580,000 people logged on to the game last week.

Matthew Brotherton who runs BT’s presence on Second Life, says most major businesses “have gone cold” on the game as they “can’t see how it is possible to make any money out of it”.

“T-Mobile, Vodafone and a host of our competitors all had public presences, now you cannot find them, they are all taking a step back to save money,” he says. “There are definitely far fewer businesses than there used to be, it is a struggle to find the ones that were there just a year ago.”

Mr Brotherton says he would not be surprised if Second Life has died a death by the end of the year.

At the peak of its hype, Reuters even set-up a bureau on the site but it closed down its operations last year. Eric Krangel, who reported under the byline Eric Reuters, explains why the news agency left: “The very things that most appeal to Second Life’s hardcore enthusiasts are either boring or creepy for most people: spending hundreds of hours of effort to make insignificant amounts of money selling virtual clothes, experimenting with changing your gender or species, getting into random conversations with strangers from around the world, or having pseudo-nonymous sex (and let’s not kid ourselves, sex is a huge draw into Second Life).

“As part of walking my 'beat’, I’d get invited by sources to virtual nightclubs, where I’d right-click the dance floor to send my avatar [Second Life character] gyrating as I sat at home at my computer. It was about as fun as watching paint dry.”

The overt seediness has caused businesses to think twice about whether they want to be associated with the game.

Concerns about the ubiquity of adult content have forced Mark Kingdon, the chief executive of Linden Lab, the company behind Second Life, to introduce tough new rules to restrict sexual activity to “red light” zones within the site.

But he insists users come to Second Life for more than just sex. “You can learn French art at a Parisian café, go on an African safari and meet interesting people from all around the world,” he says.

Paul Jackson, of Forrester Research, warns that if Second Life is too draconian in clamping down on its seedier side it risks alienating its current users without the guarantee of securing new followers.

He believes the site is close to “stagnation” in terms of user growth as the concept only excites a small subset of internet users.

“The gloss has gone off the whole virtual world segment,” he says. “It only appeals to a very specific mindset, most people don’t have the time to sit in front of their computers for hours on end playing a virtual game.”

Mr Kingdon, who took over as chief executive of Second Life last year after its creator Philip Rosedale stood down from day-to-day operations, claims the site is attracting new players at the rate of one every 10 seconds and is adamant that a “good number” of companies are still present in the game. But he refuses to state how many, claiming Second Life does not keep a record of businesses in the game.

And even if businesses, faced with recession, are pulling back from hyper-reality, ordinary users may end up using the site more, according to Mr Kingdon. “People who can’t afford to go dancing in the real world, will buy a tux for a $1 in Second Life and dance the night away,” he says.

Mr Kingdon also stresses that Linden Lab itself is “very profitable”, though he refuses to disclose any financial information on the privately-held company. Second Life makes money by exchanging real money for Linden dollars, which players can use to buy land, goods and services in the game. Mr Kingdon says $37m (£26m) worth of Linden dollars were transferred between users last month alone.

Repeated requests for financial data on the company were ignored despite Linden Lab’s press office saying they would “love” to provide figures to back-up their claims of profitability.

The company is owned by a host of venture capital funds, including those run by Amazon chief executive Jeff Bezos, eBay founder Pierre Omidyar and Benchmark Capital, the backers of eBay. To date, Linden Lab has not publicly released any details of its revenue or profits. Valley Wag, the respected Silicon Valley gossip blog, has meanwhile created a Second Life “death watch” as it believes the site is on its last legs.

There are fears that as the cost of data storage rise the company is struggling to fund enough servers to run the site. Users complain that the website crashes frequently.

The booming popularity of newer social networking sites, like Facebook and Twitter, is also bound to affect Second Life’s usership and its cache.

“It is a very different proposition [to Twitter and Facebook],” says Mr Kingdon. “We have an incredible business model that any social media property would envy. Facebook and Twitter may have more users, but Second Life actually has a business model and makes money. I wouldn’t trade places with them.”

Second Life has also suffered an exodus of executives over the past year. Mr Kingdon, a former online advertising executive and senior partner at PricewaterhouseCoopers, took over from Mr Rosedale last year. A couple of months earlier its chief technology officer, Cory Ondrejka, left for EMI after a spat with Mr Rosedale.

Only last Friday, finance director John Zdanowski left the company, completing a near total shake-up of the senior management team.

Gone are the days when Linden Lab’s executives — as a frog, a beagle and a jellyfish in one instance — had their meetings in the virtual world they created. Instead, perhaps, as Second Life’s critics would have it, it’s time for Linden Labs’ management to face reality.
Matthew Dowd
Registered User
Join date: 30 Jan 2007
Posts: 1,046
03-31-2009 05:16
From: Couldbe Yue
I don't know about bankrupt, but certainly since the open sim announcement LL has consistently week on week been contracting. The grid was around 31,000 sims when that announcement was made - now it's down to around 26k.


I'm not convinced that a contracting grid is necessarily a loss in profitability. The inter-sim traffic and traffic between sims and the central services do seem to be putting a lot of strain on the network capacity at the hosting locations LL uses hence the fact that LL are putting in a lot of investment into LLNet. I suspect that any pain felt by the hosting company are being passed onto LL.

As such, I wouldn't be surprised if rather than getting economies of scale as SL grows, the cost per sim in terms of network, support and management increases above a linear growth.

Also, it appears that M Linden's attention is firmly on the "killer app" of business meetings, which seems to involve setting up private grids behind company firewalls etc. Perhaps this is where LL feels the real business should move to, with the current SL grid just being a loss-leader shop window.

Matthew