During the days of the "New Economy", my RL finantial consultant approached me with a new type of investment fund. I can't remember the details, but it was something like this: I would buy a "coupon" emitted by eBay for a substantial amount of money, and "bet" that eBay would have over a 70% growth in the share value in one year. If I won that "bet", I'd get my money back in a year plus 60%; the excess would go towards the bank.
The bank thought about the past performances of eBay — over a 100% increase on the market share value in the past few years. They also trusted eBay to do about the same, and their worst-case scenario for the upcoming year was around 85%. So, on the projected worst-case scenario, I'd win 60%, and the bank would get at least a 25% return.
eBay, of course, would get all the money from the many millions of people buying these "coupons" (note that they weren't neither "shares", nor "bonds", nor even "loans"

, put it into good use, grow even faster, and gladly pay back all the money with a
lot of interest.
The first few months were great — I think I remember that after 3 or 4 months, eBay grew around 40% or so, and all looked cheeky. They were well beyond the initial estimate; the projections, taking into account that their growth would be different every month (say, Christmas always attracts more customers, like Valentine's Day, and so on), would be a growth of perhaps 120-140%. I'd just get 60% of that growth, the bank would get the remaining. They smiled benevolently

Then the Internet bubble burst.
eBay's growth became
negative. After a few months, the 40% growth disappeared completely. The coupon suddenly was worth
less then what I had paid for it. These were frightening times, and my finantial consultant just shook his head in despair. There was no way to get my money back.
eBay's executive officers, nevertheless, managed to deal with the tragedy as best as they could. By the end of the period, even being in the post-bubble phase, they managed to grow again, and if I remember correctly, they still managed something like a 20%-30% growth that same year. Not bad at all, considering the thousand companies that failed, shut down their operations, and simply ceased to exist.
Of course I lost all my money on the "coupons" — and so did millions of others, including the banks that supported this operation. eBay continues to exist to this day. They survived the Internet bubble. They have millions of happy users (including myself!). Pierre Omydar has not only survived these "New Economy" tragedies, he's investing in successful companies like... Linden Lab

Now let's see what this short example tells you:
1) Finantial consultants are not omniscient. They can only advise you to the best of their knowledge, training, and what they can estimate from market trends. My personal finantial consultant was not "scamming" me. I'm a mature adult and allegedly able to make my own decisions. He presented me a high-risk (but high-return) investment in a solid, strong company, with good past performance, a large customer base, and a very interesting growing tendency. None of these things were "lies". eBay is still with us, is still a solid, strong company (probably much more solid than during the "New Economy" days) and is still growing. It simply stopped growing for a few months because the Internet bubble burst. And why did it burst? Lack of trust.
There is no way my finantial consultant could have known that. He
warned me about the risks. eBay's coupons (note: they weren't "physical entities", just a line on a printout, so I can't even scan them and post them online somewhere

) also clearly said the same. eBay never revealed their "plan" for growth — ie. they didn't told us what they were going to do with our money. We simply trusted them.
2) Banks
usually are not scammers! Yes, they're doubly-controlled — by their shareholders and by governments and their regulatory bodies. My bank trusted eBay to grow according to eBay's own predictions. I trusted my bank to make good, solid investment decisions. No customer of my bank gets information on
all finantial transactions and business plans and where they invest their money. We just get a quarterly overview, and that's the same thing the government gets. Thus, the thought never came to my mind, as an indirect investor in eBay, that this was all a big conspiracy between eBay's executive officers, my bank's executive officers, and my finantial consultant to "extort" naive people's money and make them all richer. Of course my loss was bigger than theirs; as said, eBay
managed to survive despite everything, my bank is still around after the bubble burst (and growing their profit around 30%-40%
per year since 2003), and I'm the only one who lost everything

Can I blame my bank? Of course not. Should I repeat it again? Economy is trust; high-yield investments are high-risk ones. I was warned, and so was my bank, that this "scheme" of eBay's
could go wrong. eBay is controlled by the US authorities, and their "high-interest coupon-paying scheme" was deemed absolutely legal, despite eBay never telling anyone
what they were going to do with it. My bank trusted that eBay's managers were good enough to know how to invest the money properly. And that's what happened; no one could predict when exactly the bubble would burst.
3) Business secrets are the soul of business! This is often hard to understand in virtual worlds like Second Life, because we are too big an anarchy without any laws or controls. Worse than that: we are an
anonymous anarchy. Nicholas claims to live in South America; I claim to live in Portugal; but how do you
know? In this age and era of the Internet, anyone technically-savvy enough can "forge" IP addresses and have web sites everywhere, so it's basically impossible to
know things for sure — unless you happen to be peeking over someone's shoulder. What we do is create relationships of trust based on our
actions. Nicholas has been operating successfully for a year or so. I trust him to know what he's doing, like I trusted Pierre Omydar to know what he was doing with eBay. I never asked Pierre what he was doing with the coupons. Eventually he was buying drugs in Colombia or financing terrorists in Iraq — I have absolutely no way to say this did
not happen (and yes, I know how many banks in my country have financed arms during the Iran-Iraq wars — both sides at the same time —
and with the overall "approval" of many governments, including the US one. But I still trust the banks
not to do that again. I may be just naive, but that's how the Economy with a big E works!).
But in general, I expected Pierre to have an incredibly clever plan to make eBay grow to twice its size in a year. I trusted him to be able to do that. I didn't ask
how — and neither did my bank, nor my finantial accountant. We expected it to be legitimate and legal, just because that's the way eBay has and will continue to operate. Things went wrong, but not due to Pierre's fault, or eBay being a "shady" operation, or the banks financing "illegitimate" operations. It's just the nature of the economy. You have to trust people on their "secret plans". Revealing them simply means that they're losing a market advantage. And it would also mean that others would copy their "secret plan", and aggressively compete on the same market. For you, as an investor, it's the whole world of difference of betting on a horse who runs on its own track, or betting on one of many. The "edge" you have by not revealing your "secret plans" is saying to your investors: "trust me, I'm doing something no one is doing right now, and until they figure out where I'm investing, I'll be able to pay you a high return on your investment".
That's what a "high risk investment" means: trusting people with money to do some investment that nobody else is currently offering.
Now let's get back to Earth for a while. How many similar "high risk investments" are there available in the world? How many of those are scams? In the real world, the rate is perhaps a billion to one. You simply don't have an idea on how many legitimate high risk investments there are because you don't have the whole picture. The public only gets to notice the few dozen illegitimate investment types, because these are the ones that get media coverage. As an example, how many among you have been offered the "eBay coupon" investment? I can tell you that around my country, of probably 6.5 million potential investors (the ones over 18 years and with a job), only a few thousands (perhaps less) ever heard of it. It never made the news — it was just one legitimate business investment that went wrong. Over 2-3 years, during the bubble bursting days, I have unfortunately seen a few dozens of legitimate high-risk, high-profit business investments going wrong as well. Neither made the news; the public never knew. Over the same period, however, you got all sorts of stories of "illegitimate" business investments, because those are
stories for the media.
Secondly, how do you know that someone is trustworthy enough to deem worthwhile to invest in their business? Pierre Omydar collected Pez dispensers and set up a website to sell them. Is that the kind of person you'd trust your money with? Philip Rosedale made a nifty piece of software to stream audio over the Internet. Is that someone you'd be willing to bet US$ 8 million that his company would succeed? It's so easy to make claims about these people
after the fact! But in the mean time, interested investors can only do one thing:
see if they can consistently deliver their promises. Pierre's Pez-selling-website consistently worked: you wanted a Pez dispenser, you could buy it from his site, and he would deliver it to you. Philip's streaming technology actually worked every time you tried it out. So, they were visionaries with a sound business model, and people trusted them, and invested in both, just because they consistently delivered their promises. This still goes on to this very day. And if you take a look at Second Life, we still don't know how it works, how LL manages to balance their accounting to be profitable, and why the Big Entertainment Companies disdain LL's puny attempts because they cannot see how Philip is making any money. The truth is, LL is still around, new customers are still entering SL, and every day dozens of new people come all over the world to start new and interesting projects using LL's technology/platform.
Ok, now back to the issue. I'm not going to comment on Anshe's initial intentions because they are beside the point — we all know how aggressively Anshe pushes her own business abilities to successfully run her business, and that's also why so many people both trust her and invest in her current operations. To an outsider, this looks like a very cunning strategy. Anshe knows very well how the market forces work: they're all based on trust. Apparently, she neglected to understand a key element of the economy: money and power is not just "the leader boards". By
thinking she was the "richest person in SL" without competitors, she was in a very comfortable position. Too late she found out about Nicholas and Ginko Financials, as she personally admitted — here was an economic powerhouse, with almost the same amount of finantial assets as she had (around L$ 20 million), and
she never even heard about him before. When she entered the finantial market as well — planning to offer bonds with a 10%-20% yearly return — some of her close friends/advisors just said: "oh, but you won't be able to compete with Nicholas" to which she highly likely answered: "Who the hell is this Nicholas?" When she understood Nicholas' operation, it was disappointing, as someone used to look at the leader boards to understand who is making money, that Nicholas' assets were mostly off-world.
Now, what does a business person do in this case? Anshe wishes to expand her operations, which makes a
lot of sense — look at SLExchange, starting with a "simple" e-Commerce shop, then doing auctions, finally entering the currency exchange market, and so on. When you grow, you diversify. Apotheus, however, is no "threat". A big player in the finantial game
is a threat — specially a
very successful one, which has done in terms of finantial investments in a year what Anshe has been doing with land for two years or so.
Anshe thus had two choices. The first one would be aggressively competing in the finantial market of SL. This is not easy for a "newcomer" in this area of business. Doing finantials professionally is not just a matter of setting up a new alt, having a web site, hiring a scripter/programmer to do some clever devices for the ATMs and such, and expect things to go well. This would be a "pappa-and-momma-savings-account", not a finantial institution that would put money to good use, investment-wise. Good, aggressive business owners are not necessarily good finantial experts. It's a completely different market — you don't push products (or land) and services in exchange for money, but you work on a completely virtual world (economy) based on trust. So, since I hardly expect Anshe to be a finantial expert, that would mean outsourcing her finantial operation to someone else, which I'd imagine she wouldn't do easily. I mean, how many "finantial consultants" in SL can Anshe realistically trust in? (You've seen my example about trusting on
RL finantial consultants...)
So, this leaves out option #2: get rid of the competition. And here Anshe did her homework quite well. Since Nicholas' operation — like any other finantial operation — is based on
trust, let's undermine that trust base! Here are Anshe's weapons:
- Land is important to LL (since it gives LL direct revenue), while banking doesn't. This means that a land baron will always get more attention from LL than a finantial mogul. By destroying Nicholas' reputation, Anshe is not endangering LL, and can go ahead with full confidence (imagine the reverse situation — who, do you think, would "win"?)
- Anshe's the richest person in SL, as measured by the leader boards. She has the most assets, and the most money, and the most customers. This is visible to all. For the common SL resident, looking at physical assets is a direct verification of credibility. Put on another words, most people can understand how a grocery works, and you can see how successfully a grocery operates looking at its inside, and their accounting makes sense even for non-experts. Try to explain to someone how futures work and they'll get a headache and give up; and someone on the futures trading just needs a laptop, a phone, and an Internet connection these days. So, when Anshe says something like "at least everybody can see how much land I own and how much money I've got", she's playing on the regular resident's notion of "value", tied to physical assets. Value tied to finantial assets is way too esoteric for the average person to understand.
- Anshe can build upon her past performance to give her audience an idea that her future performance will be similar. Everybody in SL knows — it's a fact, an undisputed truth — how Anshe started SL with US $9,95, created her brand of clothes (still some of the finest in SL...), then bought her own land for the shops, grew to become a land baroness, and now starts to diversify (with a currency exchange and other products — like the upcoming Anshe Bank). So people expect Anshe to do the same in the future as well: be successful. However, this is actually the first finantial fallacy — the past can never predict the future. Tomorrow, LL could be bought by a different company, with quite different ideas on how land is bought/sold in SL, and Anshe could be out of business in a couple of days. Whereas Nicholas and the finantial types do business investments in various ways — if something like "land" would disappear, Nicholas and his team would simply invest in something different. That's how banks survive wars, revolutions, and law changes — being very, very good at adapting to change!
- Anshe's reputation allows her to stretch slightly the rules, both in-world and in the forums. Notice that her own post starting this thread can be read in several different ways. In case someone really pushes the issue, Anshe can even apologise publicly for some misinterpretation of her words, and concentrate on what is important to her: what are Ginko's finantial assets? This means that she won't ever get even a warning from LL for violating ToS. She can reasonably claim that she's doing all this just for the "benefit of the community" and "the right the community has to know", and if her wording was not perfect, she'll apologise, and promise to write more carefully in the future. That's rhetoric at its best!
- Her words are quite cleverly constructed — unlike many other posters in these threads (I'm not mentioning names!!) — she knows the difference between "stating facts" and "making people think that she's stating facts". Initially, Anshe did not wish to "tell the world that Ginko is a Ponzi Scheme". That would be simply libel. She doesn't know that, like she doesn't know about the billion high-risk investment schemes created every day by banks all over the world — many yielding easily 60-70% returns — who are perfectly legitimate. What she did is much more clever. She quotes "some friends" that have "read up on similar schemes" and that "concluded" that it is "highly likely" that Ginko is a Ponzi scheme. And then she welcomes us to read about it on the Wikipedia and take our own conclusions. And finishes the post apologising in advance if there is no reason for this conclusion, and invites Nicholas to offer proof it's not a Ponzi scheme (or any sort of scheme).
Masterful

I'm sitting at the balcony, watching the show, and applauding — Machiavelli would be proud! With one single post, Anshe was able to do the following:
- never accuse anyone directly (so, no ToS violation there)
- admit that this reasoning is not entirely hers, but shared by "some friends"
- present her conclusions, based on similar schemes
- invite us to take our own conclusions and offering us links where we can read more about it
- definitely raise some doubts about Nicholas Portocarrero and his credibility — all it takes for a finantial operation to fail is to shake up its "foundation of trust"
- present Nicholas with a dilemma: if he reveals his business plan, he loses his edge, and his operation will fail in the short term — and give plenty of others the ability to copy-cat him, thus, in a sense, he'd be betraying his happy customers' trust, failing to protect their return on investment; if he doesn't reveal his business plan, people will start to ask all sorts of questions about his "credibility", thus also undermining his trust.
Like any good chess player, you win your moves when you are able to position your adversary in a lose-lose situation. As said, this was done admirably well!
Now, what are Nicholas' options? He can't fight back — his operation is always based on credibility and trust, and mostly about proving results, delivering promises, all the time. By initiating a counterattack on Anshe, he'll risk everything he has built so far in the complex world of SL finantial operations. So he has to gamble on his single option: that some people will leave Ginko if they feel they can't trust him any more (his posts, both here and on the Ginko forums, repeat this idea), like it happened in the past with GOM's shutdown and other finantial "hiccups" of the economy; but that the remaining customers will be able to look through Anshe's ulterior motives and understand what it's all about: a new fight for the control of the finantial power in SL.
Nicholas is a professional in the area. Banks get attacked iRL in the same way that Anshe is attacking Ginko. This happens all the time. While sometimes a bank may issue a statement like "none of our operations are illegal; we can guarantee that we don't finance web sites with child pornography, arms trading, or supporting terrorist groups", there is not much else you can do about it. If you trust Nicholas, you
know what he is offering you: a trust-based relationship on a high-risk investment that has around L$ 18 millions from happy customers that got exactly what Nicholas promised him: a high return on investment. He never made any subsequent claims. He always told his customers that he did most of his investments first on high-return businesses in SL, like casinos, but that he needed to diversify outside SL to continue to give about the same rates. He always said that the returns would diminish over time (I asked him what the interest rate would be for a L$ 1 million investment in Ginko, a long time ago; his answer was precisely the same as the one he gives out today: less than if I'd invest just L$ 10,000 or so. His business operation is based on consistency). He said there were no guarantees (like the eBay coupons I once bought — I had no guarantees at all) and that no government was overseeing his operations. So it's up to the investor to place their trust on Nicholas' high-risk investment — or not. As a matter of fact, I personally
thought he was a former hedge fund operator — I'll leave to you the homework of googling that up — who decided he could do the same in SL by mostly working with the many currency exchanges with different values for the US$/L$. But the truth is I never asked — because Nicholas would have never answered! I (and all other customers) had either to trust his finantial abilities, or not.
I must admit I watched this thread with a
lot of interest. It echoes so many parallels to RL "coups" of undermining competitors' operations that you could use this as a case study for some MBAs

At the end of the day, I still think that Anshe is brilliant and started this "trust undermining operation" almost flawlessly. In the past, however, Anshe tended to make two mistakes after her initial posts: first, losing her head (this makes her post things below her usual cleverness, and thus people pick up the flaws quite quickly); secondly, but perhaps more important than that, she tends to underestimate her adversaries. Being in SL for such a long time, and wishing to enter the finantial business, it's almost unexcusable that she had never had heard about Ginko before, or not given Nicholas the credit to generate the same amount of money she did in half the time. Underestimating the competition is something you can't afford to do. When the Anshe Bank starts its operation, she'll have to give her own customers the needed trust that she's able to run a successful finantial operation as well — starting with
not underestimating her competition. I wonder if she knows that other groups beyond Ginko and Cyberland are also offering other kinds of finantial products right now — like offering bonds with certain guarantees (like, for instance,
the Neualtenburg bond model). Good business starts with excellent market analysis, and it looks like Anshe is exploring unchartered waters with which she's not quite familiar yet — and hasn't done the proper homework!
To both Anshe and Nicholas, my sincere wishes of a great success. The finantial wars will be a pleasure to watch. I remain a very loyal customer of Ginko and will be eager to experiment Anshe's bank as well.