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How can an roadside billboard network function in Second Life?

Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
06-17-2008 12:45
From: Darien Caldwell
yes, that has always been the parallel i've noticed, everyone claims to despise pop up ads on websites, and yet, somebody is clicking on them and buying the crap. If people really wanted them gone, they wouldn't touch them with a 10 foot pole, and when they ceased to generate any sales, they would vanish. Same with spam emails. Someone, somewhere, is making this viable. I just wonder if it's the clueless shoppers, or the clueless advertisers.

You know, Darien, it's just like those MS will give you money if you forward this letter chain letters - people are secretly hoping that the item really WILL increase the size of their whatever. ;)
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Lias Leandros
mainlander
Join date: 20 Jul 2005
Posts: 3,458
06-17-2008 12:52
From: Ancient Shriner
Lias,

Your solutions do not provide the real world traffic necessary to build and truly test this kind of system

You mean that The Edge, Bad Girls and Goddess of Love do not have enough Traffic for you? How about Welfare Island? or CAMP ISLAND? Still not enough traffic? Then Try Naughty Neva's or Hard Alley - and the list goes on.

From: someone
. . . there is no club or group of clubs in SL that can match the traffic we are logging now.
Not tested and not true. According to your argument - we all must deal with your blight so you can make a system that will make you more money. So much for your concerns about the community.

From: someone
As for the landscape, mainland has always been anything goes.
And because adfarmers have no concern for the community the TOS had to be ammended.

From: someone
If you know of a way to simply snap your fingers and have enterprise quality software, please let me know ASAP as I could certainly use such a thing!
Are your children going to starve to death if you don't make $100,000L this month? Pull your blights from the landscape and develop the community-minded system and give everyone a much needed break.

From: someone
Getting even one venue to accept to take-in an untested, untried, and unproven piece of software would be a long process (I know, I've tried) and to replicate that thousands of times to just do tests is impossibly impractical.
Again not true. We all knwo what the META CARD is - its everywhere now - because they had a good marketing team. The maker of the game MOB MENTALITY gave many Venue owners the device to try and its all over the grid in venues. He offers excellent support and has a very good Customer Service team for his affiliate clubs. But its easier for you to throw a board on a plot and make money. Its much more labor intensive to develop something that would benefit yourself without harming others.

From: someone
We have thousands of ad terminals pulling data now, and up time over 99.9% for over six months running. That's what what we think we need at a MINIMUM before we can even THINK about offering such a system to the public.
Thousands of ad terminals destroying the mainland. I would never get into your Venue ad board system as long as you have those adfarm plots. Any ad company that offerred ads in venues ONLY and no mainland blight would get much more business than you.
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Tyrian Camilo
Registered User
Join date: 12 Dec 2006
Posts: 73
06-17-2008 12:53
Lias,

To me you have somekind of personal grudge, and got misinformation. Single billboard does not constitute an *FARM*, an *FARM* requires an *FARM* to begin with.

See arbor's list, am i, or any of our corporate accounts banned? :) There you got an answer, an logical method applied to determine ad farming. Infact, we've been quite an contributor.

Also, as said, i've always worked with the neighbours, who act pleasantly, unlike yourself, bashing and trolling does not get THE JOB DONE. Emotionality only hinders business. Do not be a fanatic, be a logical being capable of reasoning. The very thing which defines being human, and differentiates us from animals.

Ad farming is a serious problem, and i've lost myself thousands of dollars, real life US Dollars, on estimate land value decrease. Infact, many ad farmers target us, see where we got lots of land, buys one of the cheapest parcels, and turns it into spam ad farm.

As for the romantic garden, could you provide the SLURL to the store you suggest to look for? I'm targeting 512sqm parcel size, with 4 ads on it (which covers roughly 1/4th of the cost to maintain the place).

See, the tiny amount of which of your posts is reasoning, has already achieved something, is that so hard? FANATICISM do not achieve anything else than hatred and anger at best, if anything ... and at worst, just google for results of fanaticism.

Also, our whole ad network was FOUNDED on the fact that there needs to be proper advertising venues for advertisers instead of ad farmers. Our business model has been copied many times over, fortunately for us, those who copied missed the details which makes Mainostaulu what it is.
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Ancient Shriner
Registered User
Join date: 3 Nov 2005
Posts: 26
2%
06-17-2008 12:56
There will be people that no matter what you say or do, will always be against you. No matter the argument or facts, they will consistantly try to twist things around in a never-ending attempt at having the last word.
Lias Leandros
mainlander
Join date: 20 Jul 2005
Posts: 3,458
06-17-2008 12:56
From: Tyrian Camilo
You got your terms and information all wrong. Ad Farmer means exactly farming, setting up a field of ads, ie. buying a 512sqm, making it 16s and on each one is an ad (or multiple). We do not do that.
That is your definition. That is not teh definition the community adheres to.

From: someone
Furthermore, as said elsewhere in this thread, we made lots of public areas, but LL made it non-viable for us on the scale we were doing, so we have significantly downsized our public areas portfolio.
Why is your viability the community's problem? Thats like saying the government made it hard for me to make a profit so I am using a gun and sticking people up now.
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Darien Caldwell
Registered User
Join date: 12 Oct 2006
Posts: 3,127
06-17-2008 13:03
From: Cristalle Karami
You know, Darien, it's just like those MS will give you money if you forward this letter chain letters - people are secretly hoping that the item really WILL increase the size of their whatever. ;)


Yes, those ads promising to increase the size of my brain *do* look temping... :P

I guess it comes down to what people really desire. I had someone spam sexbeds in a group I admin once (funny enough), advertising them for L$1000. I told the group members that if anyone actually wanted one, to save their money and I'd give them one for free, half jokingly. Sure enough I got several IMs from people wanting one. So I gave them all a copy of one I had.

But I had to wonder how many of those people would have responded to the spammer had I not said that. Sadly it must produce results. :(
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Lias Leandros
mainlander
Join date: 20 Jul 2005
Posts: 3,458
06-17-2008 13:05
From: Tyrian Camilo
Lias,

To me you have somekind of personal grudge, and got misinformation. Single billboard does not constitute an *FARM*, an *FARM* requires an *FARM* to begin with.
You said you have THOUSANDS of terminals of ads on the mainland.

From: someone
Also, as said, i've always worked with the neighbours, who act pleasantly, unlike yourself, bashing and trolling does not get THE JOB DONE. Emotionality only hinders business. Do not be a fanatic, be a logical being capable of reasoning. The very thing which defines being human, and differentiates us from animals.
Remember, the TOS was adjusted to hinder your activities because of community outrage.

From: someone
Ad farming is a serious problem, and i've lost myself thousands of dollars, real life US Dollars, on estimate land value decrease. Infact, many ad farmers target us, see where we got lots of land, buys one of the cheapest parcels, and turns it into spam ad farm.
People who bought lovely plots of land lost thousands of dollars when you adfarmers moved in and destroyed their views.

From: someone
See, the tiny amount of which of your posts is reasoning, has already achieved something, is that so hard? FANATICISM do not achieve anything else than hatred and anger at best, if anything ... and at worst, just google for results of fanaticism.
Your just feeling hatred and anger? No one complained about your THOUSANDS of ad terminals on the mainland before? Perhaps you have been blissfully alting. Here is your wake up call.

From: someone
Also, our whole ad network was FOUNDED on the fact that there needs to be proper advertising venues for advertisers instead of ad farmers. Our business model has been copied many times over, fortunately for us, those who copied missed the details which makes Mainostaulu what it is.
A adfarm business wearing rose-colored glasses.
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Tyrian Camilo
Registered User
Join date: 12 Dec 2006
Posts: 73
06-17-2008 13:27
From: Ancient Shriner
There will be people that no matter what you say or do, will always be against you. No matter the argument or facts, they will consistantly try to twist things around in a never-ending attempt at having the last word.


Unfortunately you are right :(
80/20 also applies here, like in every where else, along with many other "rules". Amazing how tose little things seem to just apply.

I would however assume something like that 80% are completely fine with proper ad networks, 20% are OK with it, from those 20% (4%) do not like it, and from those 20% (0.8%) is the very vocal minority.

So we endup with 96% is atleast OK with it :) unfortunately they are quiet also, the 0.8% gets all emotional and thus vocal. Advocates never tend to be as vocal as opposition.
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Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 13:28
From: Tyrian Camillo
I'm wondering this, how can a billboard network in Second Life be accepted in general?


Simple answer: It cannot.

Long-winded answer:
Billboards are a common and well-known blight in RL, and appreciated by few even there. However, I will stipulate that some outdoor advertising is useful. For example, "Cheap gas / good eats next exit" signs are a blessing driving down the road. However, I doubt either you or Ancient know why those ads are tolerable/acceptable by a "Luddite" (Ancient's term for me, along with "furry"; go figure :rolleyes: ) like me.

From: someone
Ad farming aside! They are the root of problem for making it really hard to make outdoors advertising work fluently.


To me as well as many people, ad farming and "outdoor advertising" (the PC term for it) are synonymous, not only because they both are almost universally detested, but also because the same people who are involved with one are (or were... sins of the past and all that rot) inextricably involved with the other.

From: someone
I've ran now for over an year an outdoors advertising network, The Mainostaulu Network, we have put A LOT of work to have nice billboards, and work with the neighbours, support arbor project, stop & hinder ad farming etc. but no matter the amount of good will, we still keep getting every now and then negative remarks, granted, many of them are trolls, griefers and people who generally hate all advertising.


Well, I have seen your adboards. You have a 96sqm plot with THREE of the frickin' things in my home sim, constant flashing your ads. Granted, I will give you that your network seems to be the only one serving real ads; the rest have been showing the same crap (or, haha, ads for their own network; a real "we're noobs" sign if there ever was one) for months. However, I still consider it a blight, even though there is NOTHING and NOONE ANYWHERE near it. Some other dipshit went and put his 50m prim adtower of death in the NE corner of the sim, where there isn't ANYTHING nearby. His ads seem to cycle a bit more than others, but it is clear he has no conception of what an advertising business does nor how to do it well.

From: someone
However, problem remains, many business owners prefer not to advertise with us because of the possible controversy and negative impact.


I can't say I blame them. I certainly wouldn't advertise with anyone whose sole method of making money is finding the worst possible way to piss off my potential customers, too. Real businessmen with an ounce of business acumen know what kind of advertising works and why it works, and well know what kind to avoid like the plague it is.

From: someone
SO, how can that be changed? What does people expect?


If you are referring to the outdoor *cough* SPAM *cough* advertising model in virtual worlds, nothing can be changed. It is wrong, it is odious, and LL should have known better to allow it in the first place.

If you are talking about a REAL advertising model, one which allows people to opt-in, and doesn't sully their neighborhoods or drop their property values through the terrain, then maybe it would be best advised to use that model instead.

From: someone
Advertising is a necessary part of businesses, and we are giving a less obtrusive, better looking alternative, however, that doesn't seem to be enough.


Sure it is. I plan to use the forums, blogs, events, classifieds, websites, and my own advertising network to advertise my business. Gotta get my name out there somehow. The difference is that NONE of it involves public outdoor advertising. NONE of it.Because I am nothing if not a community-minded businessman. My business operates in HARMONY with the community, and doesn't seek in any way to EXPLOIT it. That's generally a tenet of bad advertising systems.. exploitation, and in many cases, it shows.

While you may believe your ad signs are works of art, the only thing they make me want to do is put a large rock on top of them. The blink all kinds of weird textures for fractions of a second.

From: someone
The irony is that A LOT of people actually prefer to have our billboards close to their places, many has considered them highly informative, and some people even ask to buy our billboards, infact, from neighbour contacts about 1/4th or 1/5th is requests to buy our billboard designs (which we have plenty).


Define "A LOT". 10? 20? I can get up that many neighbors in my sim alone to tell you that we DO NOT want your billboards close to our places. Period.

From: someone
So, any ideas here? What would you expect? Do you know us and see a possible problem?


Abandon the outdoor advertising model. It will bring you nothing but headaches in the long run.

From: someone
PPC was considered aswell rather negative in web at a point, until google started doing PPC advertising. Is this a similar case?


Pay per click advertising LONG preceded Google, and though it was originally hated on by the true Luddites, most reasonable, rational people (like myself) understood it as an opt-in system, and didn't have a huge problem with it. I still do everything I can to block seeing unwanted advertising, even in opt-in situations, but I understand and accept it.

What do I mean by that? Simple. If I give away a free service or product (web site, broadcast TV program, ballpoint pens, etc), advertising is what pays for those things, so advertising is the price people pay for having those things remain free. However, when people start PAYING for a service, the ads need to go away. This is kind of murky territory for print media, since you pay for the newspaper or magazine, but the price is often more about paying for the paper and the delivery method, rather than the content itself, which is why traditional print media is losing out bigtime to the web. The web is FAR cheaper, and you don't need a pay-per-issue or subscription model to supplement it with advertising.

In the case of SL, *I* *PAY* for it. A lot. I have two subscriptions, and beyond that, I pay half a region's worth of tier a month to be where I am. I will be DAMNED if I have to be force-fed spam advertising in the form of blaring billboards near my land. That's why I see it as so odious and wrong. It IS visual spam, and it needs to be abolished. Last year.

Not to mention the fact that SL has a BUILT-IN advertising system which works globally, is 100% opt-in, and performs better by several orders of magnitude than all ad farms/networks combined. What's the point in hitting a few sims with my ads (most of which residents will never see anyway), when I can be right there where anyone can find me in the Real Yellow Pages?
Lias Leandros
mainlander
Join date: 20 Jul 2005
Posts: 3,458
06-17-2008 13:34
From: Tyrian Camilo
Unfortunately you are right :(
80/20 also applies here, like in every where else, along with many other "rules". Amazing how tose little things seem to just apply.

I would however assume something like that 80% are completely fine with proper ad networks, 20% are OK with it, from those 20% (4%) do not like it, and from those 20% (0.8%) is the very vocal minority.

So we endup with 96% is atleast OK with it :) unfortunately they are quiet also, the 0.8% gets all emotional and thus vocal. Advocates never tend to be as vocal as opposition.
Adfarmer group hug. Then back to the status quo.
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Tali Rosca
Plywood Whisperer
Join date: 6 Feb 2007
Posts: 767
06-17-2008 13:38
From: Tyrian Camilo
80% are completely fine with proper ad networks, 20% are OK with it, from those 20% (4%) do not like it, and from those 20% (0.8%) is the very vocal minority.

So we endup with 96% is atleast OK with it

That was an *amazing* number trick. Can you do that again?
Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
06-17-2008 13:44
From: Tali Rosca
That was an *amazing* number trick. Can you do that again?

He must work with Hillary Clinton.
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Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 13:56
From: Ancient Shriner
As someone who has extensive experience with in-world advertising, I can say conclusively that it works. I would not have invested so much time and money into it if it did not. Click through rates are better than traditional web banner ads and while it is true that Second Life cannot have large crowds, if you have ubiquitous placement, you can gain an equal number of impressions and clicks as if you had a large crowd.


What else would anyone expect you to say? "No, you're right, it doesn't work; I am going to take down all my billboards now and take up knitting." Come on, dude; no one believes for a minute that you would ever accept The Truth, unless it propped up your business somehow. Thus, whatever numbers you have are obviously tainted with your own bias, and completely unusable for any kind of "proof".

I only know what I think about the situation, and what others tell me when the subject comes up. To date, the ONLY people tooting the outdoor advertising horn are you all, the ones running (and ruining) that business.

From: someone
Some people will be anti-ad no matter what. It does not matter if the ads are small, if they are in Zoned areas, if they are of a variety of display formats, or even if they are on land that is not for sale. None of these things matter to the rabid anti-ad folks. Nothing will ever make these people happy other than the complete banning of all advertising in Second Life.


I'm not anti-ad. I am anti-spam, anti-extortion, anti-ruining people's VW experiences. I am down on griefing. I am down on Copyright infringement. There are some things that are just wrong, no matter how you slice them or otherwise try and justify them.

I actually have a business plan to build my own advertising network. One that will NEVER own any land or put up a single public outdoor billboard. Personally, I don't want to be in the advertising business. I am simply going to build the software system (since that is my forte), and going to hire someone with real advertising experience to run it. I expect that it will be wildly successful, assuming the business plan comes together with the right people operating it.

From: someone
The Advertisers Guild is AGAINST land extortionist, AGAINST ad farms, and AGAINST irresponsible advertisers and FOR responsible advertising that gets results.


..except that is your legacy. You all have been involved in land cutting, ad farming, and extortion (and still are! General Nuisance still has 16s out there for sale under his microplot land extortion group) from the beginning. Now you are trying to clean up your act, and are probably eager to put all that bad stuff behind you. It's kinda like a mafia gang turning good; it's almost too incredulous to believe. Well, let us know when you get there, and maybe what you are saying will hold more weight. Right now, I don't see the results being all that positive.

From: someone
Ceera's premise that billboards are an anachronism and don't work is patently false. Is there negative lash back from the community? Sure, from terrorists who like to flood my IM and wall in my properties, but these people are the minority . . . by far. Even though they are in the minority, however, these venomous vipers are very vocal with their use of misinformation, terror tactics, and strong arm jack boot thug behavior. I suggest you take a closer look at who is screaming the loudest against ads, and what their businesses are in Second Life. Could there be a connection? Hmmmmm . . . could be!


Actually, it is TOTALLY TRUE AND ACCURATE! No, really! Billboards ARE an anachronism. WTF does it matter if you have a billboard next to a road (and nothing else)? HOW MANY residents do you see driving down the road, let alone slow enough for your ad images to rez, hmmm? The Virtual World is a new frontier, and it doesn't need to drag the stupid, useless metaphor baggage from the past in RL with it.

Terrorists, huh? Well, I guess every person I have ever met in SL must be an anti-ad "terrorist", then, because I don't know anyone, ANYONE outside of you all who likes your advertising methods.

Are we really, REALLY in the minority? I tend to think that those who claim they represent the majority consensus and that everyone else who disagrees with them is in the "minority" tend to be the ones who are deluding themselves. But, hey, don't let me ruin a perfectly good craniorectal inverted fantasy for ya. :rolleyes:
Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
06-17-2008 14:05
I think the issue isn't so much adfarming per se, it's zoning.

The absolute ability to do whatever you want on your own land, with literally zero regard for neighbours if you so choose.

I doubt it will ever change on existing mainland, for one reason: people bought in with the *expectation* that they all can do pretty much whatever they want on their own land.

Without a doubt, one of the primary benefactors of all this anarcho-capitalistic behaviour on the mainland are the offshore private estate owners like me.

Even so, I see pressure for change. 1/4 billion square meters of mainland may face off-grid competition someday, forcing it to be highly competitive. At which point business realities may overtake the current situation of our relatively isolated world.
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Lizz Silverstar
Living in the Moment
Join date: 12 Nov 2006
Posts: 192
06-17-2008 14:10
Just one of the not so vocal minority..

I despise outdoor advertising in SL. To the point I refuse to do any business with those that advertise this way.. When I see a sign that particularly offends me I will IM the owner of the business and tell them how displeased I am that they support such a blight upon the landscape of our beautiful world, and that the have lost my business for as long as they continue to do such.
Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 14:10
From: Tyrian Camilo
Just what i were worrying over, that vocal minority is again the loudest here aswell.

Instead of providing something USEFULL, they just prefer to bash and troll.

The irony is that most times when someone like that does something, they are breaching TOS or community standards. Infact, they most often seem to be thugs and griefers alike.

So, how abuot SOMETHING USEFULL?


"I am here to ask those of you whom we are smacking in the face why you are so upset with us smacking you in the face, and to ask you what you would suggest we improve about our smack-you-in-the-face system to help make it better for you."

"Yeah, stop smacking us in the face. Smacking us in the face is stupid and makes us want to beat your ass."

"Oh, great, so now the vocal minority shows up. Trolls! You have nothing to contribute, NOTHING! We are here to stay, so you will just have to get used to us smacking you in the face forever! MUHUHAHAHAHA!"

"OK, so your point in coming here was, what, exactly?"

From: someone
The ads and billboards aren't going anywhere, it's about time these ad haters would realize that their actions are futile, and realize that they have a choice to do something to benefit, in other words, get on the development, and therefore get their opinions of annoy points displayed.


Never say never. :) This stupid, odious business model is being attacked on many fronts, and it is only a matter of time before it dies the painful death it so richly deserves.

From: someone
the irony is that people seem to prefer huge porn ads over nice billboards :D


Yes, I am sure you can get your 100 alts to all nod their heads simultaneously with that utterance, too. ;)

From: someone
Dear Ad Hater,
Next time you decide to complain, think about would you see this advertising rather than the obnoxious sodomistic ads, or maybe even those which are designed to annoy you.


Dear Ad Farmer,

Next time you come to a PUBLIC forum and decide to "test the waters" for sharks, bring a shark cage. Also, come with the understanding that the reason that we, the sharks, bite is because you provide a smorgasbord of inanity.

Love and bites...
Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 14:22
From: Ancient Shriner
We have been working together as a guild to come up with appropriate solutions for this, as we want what's best for the community.


Nicely played, but I'm not buying. :)

From: someone
We have already started lowering ads in low traffic areas, and response has been positive.


Why do you think that is? <.< Hmmm? >.> I bet you will get positive response lowering them in high-traffic areas, too. Whatcha wanna bet?

From: someone
Most of the guild members have a buy and hold mentality to ad parcels, because mainland is very dynamic and what was once a booming mall can quickly turn to tumbleweeds, and what was once a sleepy hollow can turn into a jammin' club. Lowering ads is not the same thing as giving up our parcels, which is in fact the thorn in most peoples sides...they simply want our land, ads or no ads.


Yeah, because they are often a legacy of your ad-farming days, where they end up as chunks or holes out of perfectly good parcels. Yes, I want your "holes" gone out of and next to my lands, and no, I don't want to give you any to replace them, because I don't want you next to my land. Why simply move a garbage dump when you can clean one up?

From: someone
It would be impossible to rollout an affiliate based system that is purely opt in without the experience and lessons learned with our broader mainland micro-parcel networks. Regardless of what many posters think, processing millions of ad requests and tens of millions of impression logs a month is not trivial. We've been listening and learning and I'll repeat, want what's best for the community.


Yes, all over those 6 56kbps modem connections to your servers. :rolleyes:

It's not impossible at all. You build the system, test it, roll it out in small batches, optimize it, fix bottlenecks, roll out more, etc. Oh, wait.. you meant impossible for *you*... my mistake. >.>
Dytska Vieria
+/- .00004™
Join date: 13 Dec 2006
Posts: 768
06-17-2008 14:26
From: Ancient Shriner
Yes Cristalle, in many places we'll pull the signage. We believe in Zoning and have been asking LL for zoned areas, and in these areas we'll still run our networks.


Well, why don't you start with your 16sqm in Mocis, then move north to the one in Gabara. Those two "sigange"'s of yours have been there forever and they are in the middle of residential areas. They ruin the view for the other 65,520sqm of the Sim. At one time, you had them priced around 10,000 Lindens each - that was extortion. Obviously you can't do this anymore, but you would if you could.
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Ancient Shriner
Registered User
Join date: 3 Nov 2005
Posts: 26
Still Fishing?
06-17-2008 14:26
<------ spits out the bait
Ciaran Laval
Mostly Harmless
Join date: 11 Mar 2007
Posts: 7,951
06-17-2008 14:29
From: Talarus Luan
In the case of SL, *I* *PAY* for it. A lot. I have two subscriptions, and beyond that, I pay half a region's worth of tier a month to be where I am. I will be DAMNED if I have to be force-fed spam advertising in the form of blaring billboards near my land. That's why I see it as so odious and wrong. It IS visual spam, and it needs to be abolished. Last year.


If you're on mainland that's the price you pay for mainland. There's an ad farm policy, if the ads are breaching that it will get removed, if not, they have as much right to be there as you. The same as people who have builds that are less pleasing on the eye than others, they paid for their little plots too, they subscribe.

From: Talarus Luan
Not to mention the fact that SL has a BUILT-IN advertising system which works globally, is 100% opt-in, and performs better by several orders of magnitude than all ad farms/networks combined. What's the point in hitting a few sims with my ads (most of which residents will never see anyway), when I can be right there where anyone can find me in the Real Yellow Pages?


If only, have you seen the price you need to pay to get decent exposure in the classified system?
Lindal Kidd
Dances With Noobs
Join date: 26 Jun 2007
Posts: 8,371
06-17-2008 14:33
From: Conifer Dada
I went somewhere once which was basically just an advertising centre. It was like a mall - I think they gave away freebies too but mainly but just filled with advert posters that told you about products, services or places and probably gave you landmarks too. It seemed like a really good idea....


The Lindens think so too. They have places just like this, called "Infohubs".
_____________________
It's still My World and My Imagination! So there.
Lindal Kidd
Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 14:36
From: Tyrian Camilo
These people have not contacted me and expressed their concern, shall they do so we are able to work a solution, granted they are not griefing trolls or something negative like that. One example is people who block our billboard, contact me that the ads are blocked, demand to sell for below market bottom pricing. That's violation of TOS & Community Standards, and we do file ARs in such cases.


I agree that's not the way to go about dealing with people. My process is to make a Fair Market Value offer for the land in question, why I want it, and to be as polite as possible initially. When I am then greeted with hostility, or immediately after, a stack of ad towers go up with light, fullbright, glow, spin, etc on the plot, I get nasty. I have a nice megaprim adtower encasement I use for just such occasions.

Small holes in larger plots should be subject to eminent domain anyway, as far as I am concerned.

From: someone
You can for example, IM me inworld with location, coords, parcel size, and offer a sum for the parcel, or you can IM me with the location and a solution to make it better fit the locale, or maybe i divide the parcel, give another one to arbor, and set a smaller single ad billboard there.

However, i must note that buy offers such as 3L$/sqm or 4L$/sqm are considered insultingly low. Our average buy-in is in the vicinity of 15L$/sqm, along with average of 20mins spent to find a single location.


I offer no more than L$10/sqm on any plot of land right now, and have been at that price for months, whilst the actual average price (Fair Market Value) for land has dropped to L$6/sqm and lower. Anything higher than that is insultingly high, and I consider it extortion. Your time spent in finding locations doesn't interest me or factor into any consideration I have for the land itself. I spend an equal or greater amount of time dealing with adfarming crap, so I don't really have a whole lot of sympathy for your time spent. Sorry. :(
Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 14:38
From: Qie Niangao
Then you have your own answer: in-world display advertising only works if it's allowed to operate in ways unacceptable to the community--that is to say, unless it commits the Tragedy of the Commons.

If you don't like the answer, don't ask the question.


I nominate Qie as the WINNAR of this thread! :D

Absolutely and totally 100% correct. :D
Talarus Luan
Ancient Archaean Dragon
Join date: 18 Mar 2006
Posts: 4,831
06-17-2008 14:41
From: Ancient Shriner
I respectfully disagree with Carl. The Internet in 1994 was filled with the same anti-ad sentiment and those that ran the first web banner ads were called whores and were ridiculed.

Now, according to the IAB, Internet advertising is a 9.6 Billion (yes with a B) year industry.

Outdoor ads done right will be an effective arena for virtual world business and part of the virtual world marketing portfolio.


Yes, but you need to buy a clue with all that advertising revenue:

Banner ads are an OPT-IN system to pay for FREE CONTENT.

Outdoor ads in SL are (no way to) OPT-OUT system which is tantamount to spam and should never have been allowed in the first place.

I support banner ads on free sites. I DO NOT SUPPORT outdoor advertising models in SL. SL isn't free, and I shouldn't have to look at that BS.
Ancient Shriner
Registered User
Join date: 3 Nov 2005
Posts: 26
Bad Bait
06-17-2008 14:42
<------ sniffs and doesn't even nibble
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