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Bye Bye Traffic Bots/Camping

Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
05-29-2008 09:41
From: Marcel Flatley
Come on Yumi, you can do better then that!
For heavens sake, you take 1 line out of a posting full of good arguments, ignore the rest? Rene is as far as I know a great content creator with some valid arguments here, so if you are going to react to that posting, the least you could do is consider those as well.


All of them resonate around that one point, though. It doesn't really matter that other markets are manipulated, and I don't think anyone's denied that Phil's done hard work on his products. I mean, to turn that around, shouldn't Phil have been rewarded for the hard work he did on his products without the need to mess around with the search system too? If Phil hadn't worked in SEO before he joined SL would all that work have been for nothing? Would that be in any way fair or reasonable?
Rene Erlanger
Scuderia Shapes & Skins G
Join date: 28 Sep 2006
Posts: 2,008
05-29-2008 09:42
From: Cristalle Karami
It is important to remember a few things here:

1. Phil wants traffic to go away. He doesn't want to have to use bots. More on this later.

2. We cannot conflate results with presentation. Yes, both are part of the implementation but one should not be thrown out because of the other. We need to make it clear what is more useful. Honestly, I have no idea who the hell comes up with the UI changes and who the hell they consult with. Phil is focused on the results, but many people are more angry with the UI. Keeping those things separate will keep the discussion more focused.

3. Phil wants to see relevant results in search, as do most if not all of us. We all SHOULD know that any search tool is not going to be perfect and that NO search tool will be a true indicator of quality. Quality is also a subjective matter. Bigger, more popular store with lots of picks doesn't always translate into quality. Search is not going to remove the task of actual shopping if that is what you use it for.

4. Search is not just for shopping. It also has to locate non-profit and educational things for exploring. It is not going to be perfect. But as has been explained before in other threads, the system expects the listings to be accurate and honest and puts priorities on certain things (prominence, etc.). Phil has given people the tools to largely equalize the playing field but if they don't use it, that is not his fault. If he was the singularly greedy bastard that some people make him out to be, we would never have known as much about how it works and search would be an even bigger mess than it is right now. A lot more of us would be even more frustrated because we wouldn't know how to get better rankings.

5. Phil has used bots to his advantage because he treats his business like a business, not a hobby or a game. Search all is not just a directory but a limited marketing tool that, if others would play along correctly, would make the differences between similar places marginal. It is not cheating. But because people don't want to play along, you have vast differences in results. Phil makes the equivalent of a rl living off his SL business, and it is foolish from that perspective to not employ every angle he can. Right now he has a large competitive advantage mostly because of people's resistance to change.


What more can i say...another on the money post!
Sling Trebuchet
Deleted User
Join date: 20 Jan 2007
Posts: 4,548
05-29-2008 10:06
From: Marcel Flatley
No one put words in your mouth then yourself Sling. The only issue may be the way words are understood. I use the available tools as I see fit. You call that abuse, hence dishonest. But the thing is, that YOU find it abuse. That is not a fact, but an opinion. Others in this thread think different, but they are not calling you names.

Bottomline: I respect everyones opinion. But as soon as they fall back to calling names, I loose that respect. You have every right to believe what you do, but so do I. What makes you and me different, is that I still see you as a right-thinking person ;)


I'm not sure that I will ever have the skill with language to describe a practice as being dishonest while at the same time not giving the impression to those practising dishonesty that I am describing their practice as dishonest.

Your definition of "name-calling" is broken I think.
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Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
05-29-2008 10:15
From: Sling Trebuchet
I'm not sure that I will ever have the skill with language to describe a practice as being dishonest while at the same time not giving the impression to those practising dishonesty that I am describing their practice as dishonest.

Your definition of "name-calling" is broken I think.

It isn't necessarily dishonest, though it is opportunistic. Taking advantage of an opportunity doesn't make one evil.
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Rene Erlanger
Scuderia Shapes & Skins G
Join date: 28 Sep 2006
Posts: 2,008
05-29-2008 10:20
From: Yumi Murakami
And I would say the fact that happened to him is a flaw in the system which should be corrected in itself.



Or they think it would be better to change how marketing in SL does work. So that, y'know, people actually have an incentive to work on creating more than they do on marketing.


To be reasonably successful in business within SL 1) you need to produce "Quality" items that are sought after 2) you need to be good at marketing internally, externally and locally......and if you have a very large business....3) you need to have financial acumen (business models & Business plans). I know plenty of creators that produce excellent & unique products but haven't a clue how to translate that into direct sales!

I experience that 1st hand as my SL partner is mega-talented (she can script very well (low lag scripts are her speciality), produce Poses and small animations, create unique textures, create sculpties, create buildings, and produce AV skins).....yet she'll be the first to tell you, that she doesn't know how to promote and sell her own products. Luckily as a RL accountant working over 20 years in the Marketing and Advertising sector, I'm able help her translate her creations into actual sales using the tools & parameters that LL allow.
Colette Meiji
Registered User
Join date: 25 Mar 2005
Posts: 15,556
05-29-2008 10:22
Good Riddance to Traffic numbers.

I will say this though -

SL is a Social Club - Not serious business. It just happens to be serious business for a very minute percentage of the Residents. In fact its still a social club for most in-world business owners.

Thus is is entirely possible to impose restrictions on certain things that make no sense from a Laissez Faire business philosophy.
Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
05-29-2008 10:23
From: Rene Erlanger
To be reasonably successful in business within SL 1) you need to produce "Quality" items that are sought after 2) you need to be good at marketing internally, externally and locally......and if you have a very large business....3) you need to have financial acumen (business models & Business plans). I know plenty of creators that produce excellent & unique products but haven't a clue how to translate that into direct sales!


Exactly. And that shows that there are flaws that need to be corrected - of which, apparantly, Search is one.

The driving force behind business in SL is to fill SL with quality and varied content. Yet, so far, we've had two people say that critical to their success was the fact that they were a) a SEO specialist and b) an accountant before they joined SL. They're not doing anything wrong by using those advantages but all the same they shouldn't need to. Adam Smith wrote that the most optimal capitalism could only be achieved under conditions of perfect information. Under perfect information no marketing would be necessary.
Kitty Barnett
Registered User
Join date: 10 May 2006
Posts: 5,586
05-29-2008 10:26
From: Cristalle Karami
It isn't necessarily dishonest, though it is opportunistic. Taking advantage of an opportunity doesn't make one evil.
That's still very relative though.

You put a new item out at your store and send out an update and someone shows up and notices that instead of L$1k you put it up for sale at L$1.

That person can:
* not buy it and let you know, allowing you to adjust the price and buy it then
* buy it, IM you and pretend they only noticed the price difference on purchase
* buy it and leave
* buy it and start tp'ing all their friends
* buy it and spam every group they're in telling people to come pick up the "freebie"
* buy 500 copies and resell them for L$500/piece when you realize your error

Where do you draw the line? It's all "opportunistic", just to various degrees. If you can even draw a line at all since anyone can always argue you should have simply paid more attention and not made the mistake in the first place, and because none of the actions even "hurt" you in any way.
Rene Erlanger
Scuderia Shapes & Skins G
Join date: 28 Sep 2006
Posts: 2,008
05-29-2008 10:32
From: Yumi Murakami
Until you actually find out what he found out, you can't be sure about that.

Even then, ability to "research" will be divided between people. I already mentioned people who have GSAs in their offices, or people who have friends working for Google. Phil, for example, in his "comprehensive guide.." post, talks about the default settings and weightings on a GSA - which means he's worked with one in a hosting capacity. That's a very unique advantage, which is a whole different ball game from simply having done more experiments than someone else with the SL search engine.


Cry me a river!

So Phil has experience working with or for Google.....then SL is really an ideal platform for him to maximise that knowledge gained through RL work in order to be a successful in SL. Oh wow....that really isn't fair! <rolls eyes>
Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
05-29-2008 10:38
From: Rene Erlanger
Cry me a river!

So Phil has experience working with or for Google.....then SL is really an ideal platform for him to maximise that knowledge gained through RL work in order to be a successful in SL. Oh wow....that really isn't fair! <rolls eyes>


Again, the implication here has been that if Phil hadn't had that experience, he would have done worse - even if he had done all the same hours of work on his actual furniture (which is his actual contribution to SL).

Is that fair? And more importantly, does it encourage productive contributions to SL? LL didn't add business to SL out of the goodness of their hearts, you know!
Phil Deakins
Prim Savers = low prims
Join date: 17 Jan 2007
Posts: 9,537
05-29-2008 10:40
From: Yumi Murakami
Yet, so far, we've had two people say that critical to their success was the fact that they were a) a SEO specialist and ...
I assume you mean me, and I never said any such thing, or anything even similar. I said it gives me an advantage, but that's all.
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FD Spark
Prim & Texture Doodler
Join date: 30 Oct 2006
Posts: 4,697
05-29-2008 10:41
Up to now I have just worked hard, practiced, focused creating better and better things thinking eventually there would be reward at end to all the hard work and effort in making unique, well made content that I could be proud of.
But after talking to few people I know who are somewhat successful who didn't spend all the endless hours I have in learning, perfecting my skills and observing things perhaps all the endless hours of effort I have spent were in vain. I should just resold things I found like freebies or other people's content and spent more time on getting the customers and not bother if money was the most important thing.
The thing is it wasn't the most important thing to me not because I am wealthy because I wanted to do right thing.
Sadly people who do right thing don't always get a head. So is the right things to do always right?
People who get head figure out how to use the system to their advantage regardless of what effort they put in making their product or services.
Quality really may not matter in long run.
Qie Niangao
Coin-operated
Join date: 24 May 2006
Posts: 7,138
05-29-2008 10:41
From: Marcel Flatley
Read this part well people. It indeed were the Lindens who told us how to optimize for search. So it is kind of running behind the facts to say we should not.
I agree with the intention here, but the Lindens only gave us *some* information about how to optimize. In fact, if those were the only ways to optimize, then everything would be just fine. But there remain two problems:

First, there are totally artificial things that we know affect ranking of search results. (I mean, Picks as IBLs? Come on!)

And second, they've *not* disclosed everything, and in fact there are still things affecting that ranking that none of us--not even Phil--knows. In other threads we're still speculating on how many IBLs can dance on the head of a pin. This is just dumb. It's like "security through obscurity" applied to how the search mechanism works. If there's some deep dark secret about how they're ranking stuff, it's not a secret that protects the rankings from manipulation, it's just a noise-injector until somebody actually wastes the time to figure out what's going on, at which point it becomes a "trade secret" until it becomes common knowledge. If that's the "game" here, it's a really stupid and tedious one.

I guess I'm saying that the problem is "beyond good and evil": it is about what's productive and what's not. Optimization isn't evil, but a poorly crafted and incompletely described set of optimization targets is not productive.
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Jojogirl Bailey
jojo's Folly owner
Join date: 20 Jun 2007
Posts: 1,094
05-29-2008 10:43
fair, subversive, hurt, dishonest...jeez people...we are taking about small things in the scheme of life. Get a grip...the venom spewed here and the judgements being strewn about say much more to me about a person's character than using a bot, campers or anything else. Let's put this in perspective. Attacking other people's morals, motivation, thought processes and ethics is wrong. Campers, bots, "gaming" and more are simply not in the same league as someone willing to pass judgement on others. Just my two cents...going back to my store and sims to do work and more marketing, which for me is a daily activity...smile.

And again...i am on the first page of the all search for all of my top products...so if you want to know how to do this very simply using the existing tools available...im happy to help. I believe in supporting and encouraging others and NOT in abusing or attacking them. I'd love to see more of the folks here take that stance... ;)
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Sling Trebuchet
Deleted User
Join date: 20 Jan 2007
Posts: 4,548
05-29-2008 10:43
From: Kitty Barnett
That's still very relative though.

You put a new item out at your store and send out an update and someone shows up and notices that instead of L$1k you put it up for sale at L$1.

That person can:
* not buy it and let you know, allowing you to adjust the price and buy it then
* buy it, IM you and pretend they only noticed the price difference on purchase
* buy it and leave
* buy it and start tp'ing all their friends
* buy it and spam every group they're in telling people to come pick up the "freebie"
* buy 500 copies and resell them for L$500/piece when you realize your error

Where do you draw the line? It's all "opportunistic", just to various degrees. If you can even draw a line at all since anyone can always argue you should have simply paid more attention and not made the mistake in the first place, and because none of the actions even "hurt" you in any way.



Nothing is dishonest or evil unless it's against the letter of the TOS/CS.

The little boy who shouted "The King has no clothes" was merely expressing an opinion.
Others in the precession had another opinion.
_____________________
Maggie: We give our residents a lot of tools, to build, create, and manage their lands and objects. That flexibility also requires people to exercise judgment about when things should be used.
http://www.ace-exchange.com/home/story/BDVR/589
Colette Meiji
Registered User
Join date: 25 Mar 2005
Posts: 15,556
05-29-2008 10:47
From: Qie Niangao
I agree with the intention here, but the Lindens only gave us *some* information about how to optimize. In fact, if those were the only ways to optimize, then everything would be just fine. But there remain two problems:

First, there are totally artificial things that we know affect ranking of search results. (I mean, Picks as IBLs? Come on!)

And second, they've *not* disclosed everything, and in fact there are still things affecting that ranking that none of us--not even Phil--knows. In other threads we're still speculating on how many IBLs can dance on the head of a pin. This is just dumb. It's like "security through obscurity" applied to how the search mechanism works. If there's some deep dark secret about how they're ranking stuff, it's not a secret that protects the rankings from manipulation, it's just a noise-injector until somebody actually wastes the time to figure out what's going on, at which point it becomes a "trade secret" until it becomes common knowledge. If that's the "game" here, it's a really stupid and tedious one.

I guess I'm saying that the problem is "beyond good and evil": it is about what's productive and what's not. Optimization isn't evil, but a poorly crafted and incompletely described set of optimization targets is not productive.



This is how it is.

Its a smokescreen to delay the onset of radical "relevance" gaming by a large number of businesses.

Its the same reason they wouldn't come out and spell out exactly how traffic was calculated.

Once people figure out 90% of what the search engine is looking for and that knowledge gets out people will tailor their business for optimal results in the search and relevance will simply be a matter of who crossed all the t's and dotted all the i's and not a true indicator of "relevance" any longer.

at which point the Lindens will come out with a different way to do the rankings and pretend like that new system is a big mystery.
Colette Meiji
Registered User
Join date: 25 Mar 2005
Posts: 15,556
05-29-2008 10:49
From: Sling Trebuchet
Nothing is dishonest or evil unless it's against the letter of the TOS/CS.

The little boy who shouted "The King has no clothes" was merely expressing an opinion.
Others in the precession had another opinion.


Ohhh thats not so.

Dishonesty and evil having nothing to do with the TOS/CS

Its just not an infraction if its not against the TOS/CS

Kind of like laws in real life. Its not the law that determines whether something is dishonest, immoral, evil, etc.
Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
05-29-2008 10:55
From: FD Spark
Up to now I have just worked hard, practiced, focused creating better and better things thinking eventually there would be reward at end to all the hard work and effort in making unique, well made content that I could be proud of.
But after talking to few people I know who are somewhat successful who didn't spend all the endless hours I have in learning, perfecting my skills and observing things perhaps all the endless hours of effort I have spent were in vain. I should just resold things I found like freebies or other people's content and spent more time on getting the customers and not bother if money was the most important thing.
The thing is it wasn't the most important thing to me not because I am wealthy because I wanted to do right thing.
Sadly people who do right thing don't always get a head. So is the right things to do always right?
People who get head figure out how to use the system to their advantage regardless of what effort they put in making their product or services.
Quality really may not matter in long run.

FD, those who make quality things AND do their best to market their wares are the ones who do best. All the great clothing, hair, skin shops who are original content makers do well because they have done both.

Business is not just about creativity. You can be wonderfully creative, but if money matters at all to you, even just to break even, you must learn how to deal with the other side of business.
_____________________
Affordable & beautiful apartments & homes starting at 150L/wk! Waterfront homes, 575L/wk & 300 prims!

House of Cristalle low prim prefabs: secondlife://Cristalle/111/60

http://cristalleproperties.info
http://careeningcristalle.blogspot.com - Careening, A SL Sailing Blog
Rene Erlanger
Scuderia Shapes & Skins G
Join date: 28 Sep 2006
Posts: 2,008
05-29-2008 10:56
From: Sling Trebuchet
High paid classified are honest. It's clear to all that the exposure ranking is paid for.
.


Absolute poppycock!!!....i have seen advertisers that spend 300-400k for an advert and list just about every common keyword imaginable and go straight to the top when searching keywords in Classified. That to me is more annoying and dishonest than the use of either camping bots or Picks camping. Top positions for the most common keywords in my sector are held by businesses that don't even create said product....because they have a 400k advert!

Another example was a known Skin company that had a reputation for stealing other designs (texture ripping) was able to appear at the top or near the top of Classifieds using the keyword "Skins". I actually visited that shop and stood there for over 10 mins....people were landing there virtually every 10 secs! That imo was also dishonest....not only for selling ripped skins, but taking away traffic away from genuine creators.
Jojogirl Bailey
jojo's Folly owner
Join date: 20 Jun 2007
Posts: 1,094
05-29-2008 10:57
I agree FD...you and i have talked about this alot...you are extremely talented, but if you dont't get the biz side of things set up and marketed correctly your things won't sell. It does NOT mean you don't have quality stuff and talent...it just means no one knows that.
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Director of Marketing - Etopia Island Corporation
Marketing and Business Consultant
Jojo's Folly - Owner
Sling Trebuchet
Deleted User
Join date: 20 Jan 2007
Posts: 4,548
05-29-2008 11:00
From: Colette Meiji
Ohhh thats not so.

Dishonesty and evil having nothing to do with the TOS/CS

Its just not an infraction if its not against the TOS/CS

Kind of like laws in real life. Its not the law that determines whether something is dishonest, immoral, evil, etc.



You know?
You could be right there.
Why didn't I think of that???



Oh! I did!




I just didn't say it explicitly.
Darn! :confused:
_____________________
Maggie: We give our residents a lot of tools, to build, create, and manage their lands and objects. That flexibility also requires people to exercise judgment about when things should be used.
http://www.ace-exchange.com/home/story/BDVR/589
Phil Deakins
Prim Savers = low prims
Join date: 17 Jan 2007
Posts: 9,537
05-29-2008 11:02
From: Qie Niangao
And second, they've *not* disclosed everything, and in fact there are still things affecting that ranking that none of us--not even Phil--knows.
That's right, of course, but it's not just that people like me don't know everything - neither does LL. You don't buy a search system from Google and get to know the whole algorithm with it. That would be tantamount to Google selling important information about their web engine, and they stopped giving the family jewels away when they left university and Google stopped being a student project. I may be mistaken, but I'd bet money that I could teach the LL search team things about how the pages are ranked.
_____________________
Prim Savers - almost 1000 items of superbly crafted, top quality, very low prim furniture, and all at amazingly low prices.

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Sling Trebuchet
Deleted User
Join date: 20 Jan 2007
Posts: 4,548
05-29-2008 11:06
From: Rene Erlanger
Absolute poppycock!!!....i have seen advertisers that spend 300-400k for an advert and list just about every common keyword imaginable and go straight to the top when searching keywords in Classified. That to me is more annoying and dishonest than the use of either camping bots or Picks camping. Top positions for the most common keywords in my sector are held by businesses that don't even create said product....because they have a 400k advert!

Another example was a known Skin company that had a reputation for stealing other designs (texture ripping) was able to appear at the top or near the top of Classifieds using the keyword "Skins". I actually visited that shop and stood there for over 10 mins....people were landing there virtually every 10 secs! That imo was also dishonest....not only for selling ripped skins, but taking away traffic away from genuine creators.



Uuuuh boy!
Do we have to write a detailed essay in each post.

When I wrote "High-paid classified are honest", I did so on the basis that the fact of the paid-for is clear, whereas ranking via traffic bots/ campers / picks is not clear.
Do anyone really believe in the context of my posts that I meant "All high-paid classified are honest regardless of any dishonesty in keywords, description, etc."

Duh!
_____________________
Maggie: We give our residents a lot of tools, to build, create, and manage their lands and objects. That flexibility also requires people to exercise judgment about when things should be used.
http://www.ace-exchange.com/home/story/BDVR/589
Rene Erlanger
Scuderia Shapes & Skins G
Join date: 28 Sep 2006
Posts: 2,008
05-29-2008 11:07
From: Yumi Murakami
I'd love to know how you can possibly claim to know this, in a purely virtual world..


There are several 100's of successful creators/ Estate owners who make a significant amount of income from SL. The money arriving in their bank accounts each month suggests to me they are running a viable business inside the SL platform! Supply and demand my dear chap!
FD Spark
Prim & Texture Doodler
Join date: 30 Oct 2006
Posts: 4,697
05-29-2008 11:07
From: Jojogirl Bailey
I agree FD...you and i have talked about this alot...you are extremely talented, but if you dont't get the biz side of things set up and marketed correctly your things won't sell. It does NOT mean you don't have quality stuff and talent...it just means no one knows that.

Yeah I have been more focused on perfected the things I make which never reach the perfection I am looking for.
I went to well known clothing shop, product is in high demand but I could see flaws in their product but people still buy them for 500L a outfit.
I personally wouldn't feel good selling a imperfect product with white halo marks.
Yet the creator and seller of product had no moral issues with this.
While other friends who started at same time who made clothes just did stuff everyone else did but with few unique or different twist to it and focused more on business end.
Some are doing a whole lot better then I am at least business wise.
I don't get the business end and that means people like myself often won't do as well.
Best artist who do well aren't because they have more artistic talent and skill its that they know how to get people to buy their products.
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