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Stopping Developers Incentive?

Jake Reitveld
Emperor of Second Life
Join date: 9 Mar 2005
Posts: 2,690
12-20-2005 11:36
From: Cristiano Midnight
That doesn't compute there, Jake. The very people who aren't willing to treat it as a luxury want everything for free, want subsidies, don't want to even pay for a premium account. How does that benefit LL's bottom line? It doesn't at all. They have zero effect on their profitability. You don't just need growth for growth's sake - you need growth that will bring in income - and the flood of free accounts with people unwilling to spend a dime extra isn't helping SL, it's only hurting it. That is the attitude that needs to go away - there has to be at least a baseline of spending on SL by all residents of it for SL to be profitable. I think they need to get rid of basic accounts altogether and make premium accounts more valuable.

I actually don't diasagree with you about basic accounts. I thinnk the theory is how to get basic account holders to convert to premium accounts, and not just go away.
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Jake Reitveld
Emperor of Second Life
Join date: 9 Mar 2005
Posts: 2,690
12-20-2005 11:37
From: Moopf Murray
Jake, the way I see it is that subsidising through the developer incentive isn't something that can be sustained long term. I was thinking this over last night and realised that, in fact, LL are subsidising twice from their income:

1. The free accounts.
2. The developer incentive.

Now, doesn't there come a time when LL says, "Well look, we're providing the growth, that's our job, getting more people in-world which in turn gives the developers a greater market in which to ply their goods, services, events etc." Surely they need developers that can self-sustain in the long run. I know that's going to go down like a lead balloon with a lot of people, but really we need LL to provide a big enough market and for us to use that market. It's not like that's an unusual way to think about it though, as LL have always said that the users build the world.

Of course, both sides are interested in stickability. So you have to keep the people that arrive, but isn't that really the job of the content developers? Maybe, in the short term, the number of attactions shrink because of this change but maybe, just maybe, in the longer term the attractions that remain will provide more visible quality to the "tourists" (I hate that word, but it seems as good as any to describe people who come here to socialise etc. rather than build or host etc.). And maybe they'll be more professionally run.

Seriously we have to move away from the sense of entitlement that seems to be pervasive in SL. It's not sustainable, but the problem lies in how the transition is made from 100,000 who think they should get free money every week to 1,000,000+ who don't have that attitude.

Millions upon millions of people pay $9.99 a month (at least) to play online games with limited scope and no currency value - they don't get free currency handouts, they don't get access to the wealth of user-created content that they can do here. We need to remove the dross content and get people used to a world where things don't come for free. It costs nothing to join SL now and yet people moan that they're broke in SL when they could actually get access to more Lindens every month for the same price as playing WoW. That's the attitude that LL needs to instill in people, as it will be for the benefit of all.


Well this is all fine and dandy but what exactly do you propose people do in SL? This is my point, we can slam money chairs and malls and clubs as "gaming the system" but what would you have people do instead? Yes we all can say entertainment should cost something? But what entertainment do you want to replace clubs and malls and tringo and slingo and money chairs with?
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Moopf Murray
Moopfmerising
Join date: 7 Jan 2004
Posts: 2,448
12-20-2005 11:39
From: Jake Reitveld
Well this is all fine and dany but what exactly do you propose people do in SL?


You've replied 2 minutes after I posted. If you can't be bothered to read my post properly (I mean, come on 2 minutes!) then why on earth should I give a response to this. Your question really makes me think you didn't read what I wrote.

PS. And now you've edited your post adding more. Grrrr, are you blaze? He does that a lot.
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Kris Ritter
paradoxical embolism
Join date: 31 Oct 2003
Posts: 6,627
12-20-2005 11:40
From: Moopf Murray

Millions upon millions of people pay $9.99 a month (at least) to play online games with limited scope and no currency value - they don't get free currency handouts, they don't get access to the wealth of user-created content that they can do here. We need to remove the dross content and get people used to a world where things don't come for free. It costs nothing to join SL now and yet people moan that they're broke in SL when they could actually get access to more Lindens every month for the same price as playing WoW. That's the attitude that LL needs to instill in people, as it will be for the benefit of all.


This is exactly why I've never quite grasped this attitude with SL'ers. Nicely put, Moopf.
Chip Midnight
ate my baby!
Join date: 1 May 2003
Posts: 10,231
12-20-2005 11:46
From: Yumi Murakami
Even with the "modest limit" the problem still arises.

Let's say Chip's worth a 5. (And how exactly you'd manage this "wealth" thing when people are cashing L$ in and out I'm not sure.) He has 10 other businesspeople over. That generates 45 dwell for that night. That is already more dwell than any event for non-business folks can make in equivalent time on a non-private island, because they'd need more than 40 premium members there and that would exceed the sim limit.

If a mall, say, held an event in a mall where business owners could stand and promote their stores, it would shoot into the popularity list no matter how many customers showed up, because all the business owners were there.

Also, is it 1/6 for a Basic account holder, no matter how rich they are?


Great points. The whole idea of assigning a kind of score value to people based on their wealth, or fame, or whatever, would be a very bad idea. It reminds me of a time in US history when certain kinds of people were considered only 3/5ths of a person. We don't want to go down that road, ever. When I talk about value differences between basic account holders and people who run venues for entertainment, I'm talking only about who is covering hard costs and who's not. People providing venues and entertainment have expenses to cover. The most valuable patron to them is the one who contributes financially in some way, by donating, paying an admission fee, buying products from vendors who in turn pay rent to the venue, and so on.

These venues only exist for one of two reasons... either it's pure altruism, or it's a gamble... investing real money in the hope of eventually becoming self-sustaining, or preferably, profitable. This attitude that people should artificially be given means to have everything they want for free completely ignores (or is indifferent to) the fact that someone is paying their own real money to provide these thing. If no one feels obliged to compensate them for their hospitality then they're just running a charity. There's nothing wrong with doing that if that's the intent of the owner, but they don't owe anyone anything.

If people want to see clubs and quality events of all kinds in SL they have to be willing to give something instead of just taking. Expecting people to spend a few bucks a month on the LindeX so they can reward the people whose hospitality they're benefiting from is not too much to ask. For anyone who thinks it is, the problem is with you, not with the way SL works.
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Jake Reitveld
Emperor of Second Life
Join date: 9 Mar 2005
Posts: 2,690
12-20-2005 11:48
From: Moopf Murray
You've replied 2 minutes after I posted. If you can't be bothered to read my post properly (I mean, come on 2 minutes!) then why on earth should I give a response to this. Your question really makes me think you didn't read what I wrote.

PS. And now you've edited your post adding more. Grrrr, are you blaze? He does that a lot.

No I am not blaze, yes, I read fast. You post took less than 30seconds to read. I accepted the premise of your post as true and the requested that you tell me what entertainment it is that you would have people pay for.

And I am sorry about the edit, I posted without completing on accident. (I can read, but not type).
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Phoenix Byrd
Monkeh
Join date: 18 Mar 2005
Posts: 77
12-20-2005 11:50
Awwww, you poor people not getting dwell.

First off, I'm a proud camper. I make a small profit a week usually. BUT, I'm putting in 6K a week also.

Second, look at WHO'S doing the camping chair's, the majority are CASINO'S and the one's getting the dwell are the CREATIVE one's. The place's I goto, mostly VGI, you play slot machine's to increase how much you earn. The guy who run's this place doesn't get his money from dwell, he get's it from GAMBLING. It's just a CREATIVE way to make money.

So all you people bitching about camping chair's, just think of a new creative way to get w.e it is you want.

To whoever said get rid of basic account's ... SCREW YOU. I've been a member of SL for over a year and a half now, close to two year's actually. I've been basic account the WHOLE time. I've still managed to make money building and selling thing's. The only people who aren't "contributing" to sl are noobs. Gee, maybe we should just stop new account's all together!
Ricky Zamboni
Private citizen
Join date: 4 Jun 2004
Posts: 1,080
12-20-2005 11:54
From: Moopf Murray
Now, doesn't there come a time when LL says, "Well look, we're providing the growth, that's our job, getting more people in-world which in turn gives the developers a greater market in which to ply their goods, services, events etc." Surely they need developers that can self-sustain in the long run. I know that's going to go down like a lead balloon with a lot of people, but really we need LL to provide a big enough market and for us to use that market. It's not like that's an unusual way to think about it though, as LL have always said that the users build the world.

Of course, both sides are interested in stickability. So you have to keep the people that arrive, but isn't that really the job of the content developers? Maybe, in the short term, the number of attactions shrink because of this change but maybe, just maybe, in the longer term the attractions that remain will provide more visible quality to the "tourists" (I hate that word, but it seems as good as any to describe people who come here to socialise etc. rather than build or host etc.). And maybe they'll be more professionally run.

The content developers are doing just fine. They're getting paid in L$ for services they provide in SL. As long as people are paying for their content, things are good for them. Premium or basic, it doesn't matter. No, I'd say account conversion is really only an issue for LL. They're trying to use the old marketing tactic of a loss-leader (free basic account). Unfortunately, they don't have the compelling goods to get people to pay to bring themselves up to premium. Why should they, when they can rent land, build whatever they feel they need, and buy whatever they're not skilled enough to build. All, as you say, for much less than the monthly cost of a premium account.

From: Moopf Murray
Millions upon millions of people pay $9.99 a month (at least) to play online games with limited scope and no currency value - they don't get free currency handouts, they don't get access to the wealth of user-created content that they can do here. We need to remove the dross content and get people used to a world where things don't come for free. It costs nothing to join SL now and yet people moan that they're broke in SL when they could actually get access to more Lindens every month for the same price as playing WoW. That's the attitude that LL needs to instill in people, as it will be for the benefit of all.

Really, what's the difference between sitting in a camping chair and hunting rats to get your currency handout? They're both mundane tasks users perform so they can enjoy the more compelling content of the game. As you said previously, "LL has always said the the users build the world". Well, it seems the users have built the treadmill prevalent in most other online games, and there are enough people out there enjoying it to make it worthwhile for them.
Cristiano Midnight
Evil Snapshot Baron
Join date: 17 May 2003
Posts: 8,616
12-20-2005 11:55
From: Phoenix Byrd
Awwww, you poor people not getting dwell.

First off, I'm a proud camper. I make a small profit a week usually. BUT, I'm putting in 6K a week also.

Second, look at WHO'S doing the camping chair's, the majority are CASINO'S and the one's getting the dwell are the CREATIVE one's. The place's I goto, mostly VGI, you play slot machine's to increase how much you earn. The guy who run's this place doesn't get his money from dwell, he get's it from GAMBLING. It's just a CREATIVE way to make money.

So all you people bitching about camping chair's, just think of a new creative way to get w.e it is you want.

To whoever said get rid of basic account's ... SCREW YOU. I've been a member of SL for over a year and a half now, close to two year's actually. I've been basic account the WHOLE time. I've still managed to make money building and selling thing's. The only people who aren't "contributing" to sl are noobs. Gee, maybe we should just stop new account's all together!


I said it, and I stand behind it. If you are not willing to spend even $9.95 a month on a premium account to help support Linden Lab and Second Life, you are adding nothing. Who cares in LL doesn't have an income right? Well you certainly should, as without it, there would be no Second Life for you to extract wealth from without putting anything into it.
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Moopf Murray
Moopfmerising
Join date: 7 Jan 2004
Posts: 2,448
12-20-2005 11:57
From: Jake Reitveld
No I am not blaze, yes, I read fast. You post took less than 30seconds to read. I accepted the premise of your post as true and the requested that you tell me what entertainment it is that you would have people pay for.

And I am sorry about the edit, I posted without completing on accident. (I can read, but not type).


Entertainment comes in many different forms, and I don't see how this change should necessarily mean the end of clubs, malls (certainly don't see that one!), Tringo, Slingo, Bingo, Bongo or Bango.

Events can be sponsored (this had been gone over in many threads, it hasn't always worked, but then as it's becoming more and more important people will find ways of making it work).

Clubs is a great one, because to be honest the vast majority of clubs in SL are pathetic boxy lag-fests that, you're right, people would be out of their mind to pay entrance to. But why does it need to be like that? It doesn't, but it takes a shift from throwing a club up, putting some poxy lights up and sticking a dance pad in and reaping the dwell. Do it properly, make the place special, make people feel involved and they'll come, door charge or not. Provide something different, that's the key here. Clubs in SL don't really provide anything to set them apart from one another currently.

If people want quality then either they're going to have to pay for it, or those wanting exposure are going to have to pay for it. But that doesn't have to be mean it costs the earth, or it's out of anybody's reach, and it depends on how much they feel they need to be a part of it.

And outside this there is so much to do in SL, so many great things to see, to play, to mess around with, it'll be good that some of those places might get more exposure, so SL isn't greatly undersold by most of the really visible places being steaming piles of piss.
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Khamon Fate
fategardens.net
Join date: 21 Nov 2003
Posts: 4,177
12-20-2005 11:58
From: Beryl Greenacre
I wonder if they will still have dwell numbers showing for each plot of land, to indicate player traffic patterns, or if that will be gone eventually, too...The times, they are always a'changin' in SL.
coco cocococo coCO COCO coco; coco Coco. cocococococo, COCO COco coco coco.
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Cristiano Midnight
Evil Snapshot Baron
Join date: 17 May 2003
Posts: 8,616
12-20-2005 12:01
Why are people so adverse to paying anything for entertainment in SL? We pay for entertainment in RL all the time - cover charges on clubs, movie tickets, concert tickets - you don't get some tangible product in return, you get entertainment. Yet in SL, no one is willing to pay to go to a club, to attend an event - in fact they have to be paid to do so. It is a strange attitude. I think the quality of events would go up if people had to compete for attracting the money of residents. As it stands right now, you have the bottomfeeding, lowest common demoninator events because of the entitlement culture in SL, and that is sad. All of it could start to be self supporting, but the missing link is that the same people stupid enough to spend $5,000L on a skin will balk at a $100L cover charge, so entertainment is doomed.
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Pendari Lorentz
Senior Member
Join date: 5 Sep 2003
Posts: 4,372
12-20-2005 12:03
From: Surreal Farber
I agree with you. If you don't enjoy it, don't play it. However, I don't agree that SL's entertainment hinges on being able to buy things. SL is a lot of different things to different people. Personally, I rarely purchase anything preferring to make it, tease my partner into making it, or barter with friends. My second great pleasure in Sl is chatting with my friends, many of whom live a long way away in RL.

I'm sure it is pleasant to be able to buy whatever you like. If that's what you enjoy, then more power to you. What I don't agree with is the idea that anyone should expect me to pay for anyone elses pleasure but my own. That mindset baffles me as it does not reflect any aspect of real life.. at least not for adults. This strange idea that someone is entitled to the results of my hard work because they exist.

Ideally, I think premium accounts should come with a larger stipend. But that has to be balanced against how much that $L can be converted to in $USD. We've already seen how that gets gamed.

For free users, I think if you want to buy stuff, you should expect to spend at the least the equivalent each month of $10 to buy $L. That's about what it would cost you to play a mmorgh where all content is provided. I'd consider that as a cost of playing SL if I didn't want to make stuff.


Very well said Surreal!! *cheers* :)
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Ricky Zamboni
Private citizen
Join date: 4 Jun 2004
Posts: 1,080
12-20-2005 12:03
From: Moopf Murray
If people want quality then either they're going to have to pay for it, or those wanting exposure are going to have to pay for it. But that doesn't have to be mean it costs the earth, or it's out of anybody's reach, and it depends on how much they feel they need to be a part of it.

That's a big "if". There may be *some* people out there willing to pay extra for a "good" club/venue, but in my opinion the vast majority of people would rather take "good enough + free" over "very good + costs extra".
Kris Ritter
paradoxical embolism
Join date: 31 Oct 2003
Posts: 6,627
12-20-2005 12:04
yes. what SL really needs is to get rid of the people. people suck.
Surreal Farber
Cat Herder
Join date: 5 Feb 2004
Posts: 2,059
12-20-2005 12:05
From: Moopf Murray
most of the really visible places being steaming piles of piss.


Not to quibble, but can you pile piss? :p
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Ricky Zamboni
Private citizen
Join date: 4 Jun 2004
Posts: 1,080
12-20-2005 12:06
From: Kris Ritter
yes. what SL really needs is to get rid of the people. people suck.

Rather, SL users need to become cognizant of the fact that people suck and not expect them to behave otherwise.
Chip Midnight
ate my baby!
Join date: 1 May 2003
Posts: 10,231
12-20-2005 12:08
From: Cristiano Midnight
Why are people so adverse to paying anything for entertainment in SL?


I think they are willing to pay. They just don't know it yet because they've never been forced to do it except in philisophical forum debates. Do you think if every club starting tomorrow had a $5 cover charge they'd all be empty at the end of the day? Not a chance. And a lot of the "why should I have to pay for anything" crowd would be there too, because it's more fun to be in the club where the action is than standing out on the lawn camera surfing through the window. :p

People don't want to lose their free ride so they'll justify and rationalize until the cows come home all the reasons why they shouldn't have to. Once the free ride is over there's no reason to fight it anymore most of them will pony up the $0.001 usd or whatever miniscule amount it would actually cost them to pay to attend an event or get in a club.
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Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
12-20-2005 12:08
From: Cristiano Midnight
Why are people so adverse to paying anything for entertainment in SL?


Insufficient added value.

If you don't enjoy playing SL for its own sake, you won't enjoy going to an SL club.

If you do enjoy playing SL for its own sake, you don't need to go to a club to enjoy yourself.

It's nothing to do with "entitlement value". When you can provide something in SL that's as entertaining as a free game demo, movie trailer, or band sampler MP3, and then people don't buy it, then I'll believe it's an entitlement issue. Joe Consumer doesn't want to walk around 3D worlds, just look at all the dead VRML sites on the web..
Phoenix Byrd
Monkeh
Join date: 18 Mar 2005
Posts: 77
12-20-2005 12:09
From: Cristiano Midnight
I said it, and I stand behind it. If you are not willing to spend even $9.95 a month on a premium account to help support Linden Lab and Second Life, you are adding nothing. Who cares in LL doesn't have an income right? Well you certainly should, as without it, there would be no Second Life for you to extract wealth from without putting anything into it.



Whoa, back up there guy. My account's I have were BEFORE free account's were offered thank you very much. I also don't take money OUT of the game either. So who's making the wealth buddy? And I DO add to the content of the game. No I'm not the BEST content provider, but screw you saying I don't add to the game. You don't even know me.

It was LL's descision to offer the account's for free now, not mine, not your's. So get off your high n mighty horse and leave those people alone. Don't say they're worthless to SL just because they chose to sign up with a free account to start off with. And if they were so worthless to SL, why would LL make that choice.

Oh, and you really SHOULDN'T be calling the very people who buy your crap worthless. It's bad business practice smartass. If they're no one to buy your junk, then there's no reason to sell. So rethingk ur idiocy.

All you upity content creator's RELY on these people you think are worthless. THINK PEOPLE THINK!
Argent Stonecutter
Emergency Mustelid
Join date: 20 Sep 2005
Posts: 20,263
12-20-2005 12:09
From: Jake Reitveld
Exactly my point all along. My thought (which from your other posts, I know you disagree, but we are to tegether in principle, if not mechanics). Is that a basic membership does not allow people enough money to live on.
An avatar doesn't require any money to "live on". Any money you spend in SL is the analog of discretionary spending. Every linden you spend is on "lifestyle", not "life".

You want a better lifestyle, so you spend your life on money chairs.

From: someone
Hell even $500 linden a week is not enogh to live on, not if you want to upload anything like enough textures to make a business work, or but textures in game.
If you're running a business, then you should be running it out of the income from the business. Or, if you're at the startup stage, you should expect to spend money on it now with the intent of recouping it later. If you're not making anything, and have no expectations of making anything, then it's not a business... it's a hobby.

From: someone
The market , as it is forces participation in the money chair.
It forces no such thing. You choose to take the bribe in exchange for your dwell. You have other options. You're playing SL on a computer that cost at least US$200, and if you've got a decent video card that cost you another US$150, and you're paying US$50 a month for internet. That's over L$120,000 right there!

The market encourages participation in the money chair. It doesn't force anything.

My suggestion to combat money chairs is to pay people for doing useful things. I've suggested some, before. So have other people... I like LordFly's suggestion of having your avs act as NPC Zombies in shooting games. If you don't think people are making useful suggestions, you haven't been looking.
Pendari Lorentz
Senior Member
Join date: 5 Sep 2003
Posts: 4,372
12-20-2005 12:10
From: Cristiano Midnight
You don't just need growth for growth's sake - you need growth that will bring in income - and the flood of free accounts with people unwilling to spend a dime extra isn't helping SL, it's only hurting it. That is the attitude that needs to go away - there has to be at least a baseline of spending on SL by all residents of it for SL to be profitable.


Yes Cris. I agree! When I joined there was no DI. And while I started a shop I never made a ton of money (even still). I never hurt for anything I really want though (that I can't make myself). It boggles me that people think they should just get everything they want every day. Where is the fun in that? When I have to work or save for a special item I want, I enjoy it that much more. AND if everyone can't get *everything* that is out there, it makes for less times of running into people with the exact same stuff, outfit, etc. as you have. Makes the world more interesting really.
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Argent Stonecutter
Emergency Mustelid
Join date: 20 Sep 2005
Posts: 20,263
12-20-2005 12:11
From: Forseti Svarog
there is some value to simply having more people on SL and making it feel more full, vibrant etc
Absolutely. But people on money chairs don't do that.

The reputation bonus did encourage people to interact. Yes, it was gamed. But it could have been modified so it wasn't a money machine without killing it.
Lecktor Hannibal
YOUR MOM
Join date: 1 Jul 2004
Posts: 6,734
12-20-2005 12:12
From: Cristiano Midnight
I said it, and I stand behind it. If you are not willing to spend even $9.95 a month on a premium account to help support Linden Lab and Second Life, you are adding nothing. .

Whoa. Pretty condescending there Cris. I say LL brought it on theirselves "WHEEE GET YOUR FREE SL ACCOUNT NOW!!"
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Ricky Zamboni
Private citizen
Join date: 4 Jun 2004
Posts: 1,080
12-20-2005 12:14
From out of the ranting, a gem emerges. :)

From: Phoenix Byrd
It was LL's descision to offer the account's for free now, not mine, not your's. So get off your high n mighty horse and leave those people alone. Don't say they're worthless to SL just because they chose to sign up with a free account to start off with. And if they were so worthless to SL, why would LL make that choice.
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