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Why SL cannot succeed - a personal opinion.

Trout Recreant
Public Enemy No. 1
Join date: 24 Jul 2007
Posts: 4,873
02-08-2008 15:48
From: Yumi Murakami
But the thing is, those five things don't cover all possible activities.

I mean, for example. Some people who play WoW enjoy just slashing their way through goblins or similar. That doesn't fit into any of the five categories above. It's not chat, business, exploration, creation, and oddly enough it isn't a game either - although WoW as a whole might be a game, slashing goblins isn't a game because it isn't fair, as the goblins have no real chance to win. Now, this isn't something that I'd want to do but for the people who do want to do it, it's important to them because it makes them feel like a powerful warrior.

But the thing is.. many people like the idea of a game which can "make them feel" like somebody in a more social or expressive role, and many people think Second Life will be that, but it isn't that. Suppose that you want to be a dancer in SL - not a stripper, an actual dancer - it is not a game (there's no winners and losers), it's not creation (well, you could probably gain a role by creating dance animations, but then you'd be spending most of your time dragging sliders in Avimator which probably isn't how you wanted to feel), it's not exploration and it's not business. People do dance in clubs while chatting but the predominant activity there is the chatting, not the dancing - the dancing is just "click a ball and go" which doesn't convey the same feeling. So that isn't possible in SL. And many other "roles" go the same way.

Take Vikki's example. She buys a new hot tub but then wonders what to do with it. Chat? She could ask someone to come talk in the tub.. but it would be the same as talking to them anywhere else. A tub isn't a game. It doesn't help you create. You don't explore your own content and you're not likely to run it as a business. So what should she do with it?


Well, I can't argue with most of that - you're right. If someone just wants to hack through fields of goblins and has no other real interests, WoW might be a better place for them. My point was that there is an awful lot to do in SL and where LL and the platform as a whole fails when it comes to resident retention is that it is very difficult for people who are new to figure out where they fit in and are happy. That's not to say that SL is for everybody. It isn't. As for Vikki, it sounds from her post that she really didn't have anyone to hang out with. She went through building, owning land, trying all of the things that you can do solo, but never really hooked up with a group of friends to share her home with. Without other people, SL would be pretty boring for a lot of people. I wouldn't be here if not for the people. There are plenty of games I can play single player with better graphics, more action and stable platforms. Vikki needed community. That's where SL failed her, and it's unfortunate, because it should be a real strength of SL.
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Brenda Connolly
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Join date: 10 Jan 2007
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02-08-2008 15:51
From: Yumi Murakami
But the thing is, those five things don't cover all possible activities.

I mean, for example. Some people who play WoW enjoy just slashing their way through goblins or similar. That doesn't fit into any of the five categories above. It's not chat, business, exploration, creation, and oddly enough it isn't a game either - although WoW as a whole might be a game, slashing goblins isn't a game because it isn't fair, as the goblins have no real chance to win. Now, this isn't something that I'd want to do but for the people who do want to do it, it's important to them because it makes them feel like a powerful warrior.

But the thing is.. many people like the idea of a game which can "make them feel" like somebody in a more social or expressive role, and many people think Second Life will be that, but it isn't that. Suppose that you want to be a dancer in SL - not a stripper, an actual dancer - it is not a game (there's no winners and losers), it's not creation (well, you could probably gain a role by creating dance animations, but then you'd be spending most of your time dragging sliders in Avimator which probably isn't how you wanted to feel), it's not exploration and it's not business. People do dance in clubs while chatting but the predominant activity there is the chatting, not the dancing - the dancing is just "click a ball and go" which doesn't convey the same feeling. So that isn't possible in SL. And many other "roles" go the same way.

Take Vikki's example. She buys a new hot tub but then wonders what to do with it. Chat? She could ask someone to come talk in the tub.. but it would be the same as talking to them anywhere else. A tub isn't a game. It doesn't help you create. You don't explore your own content and you're not likely to run it as a business. So what should she do with it?


You can't get the exact experience of RL in SL, if you are looking for that, stay in RL. The hot tub is a good example. I don't have a hot tub in RL. In SL, I can get into the tub, put on a music stream and sit back and relax. Maybe I chat, or maybe I just relax for a bit. But I "feel" relaxed and refreshed.

When I fly my helicopter, I'm still in my chair, but I can "feel" like I'm flying to a fair extent, same with skydiving. You can go to a RP Sim, and be a great warrior if one exists for that particular genre, or a Space Pilot, or a Gorean Slave or a Kidnapped Heroine, whatever. Someone has to create the place to do it , but it can be done. The platform is there. Yes LL can manage and promote it better. But to enjoy it does take some effort on our part. If you have no imagination, creativity, whimsy, or personality at all, then no, Second Life isn't for you. First Life probably isn't that great either I'd bet.
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Colette Meiji
Registered User
Join date: 25 Mar 2005
Posts: 15,556
02-08-2008 15:59
From: Brenda Connolly
YIf you have no imagination, creativity, whimsy, or personality at all, then no, Second Life isn't for you. First Life probably isn't that great either I'd bet.


Depends on whats on TV.
Trout Recreant
Public Enemy No. 1
Join date: 24 Jul 2007
Posts: 4,873
02-08-2008 16:03
From: Brenda Connolly
You can't get the exact experience of RL in SL, if you are looking for that, stay in RL. The hot tub is a good example. I don't have a hot tub in RL. In SL, I can get into the tub, put on a music stream and sit back and relax. Maybe I chat, or maybe I just relax for a bit. But I "feel" relaxed and refreshed.

When I fly my helicopter, I'm still in my chair, but I can "feel" like I'm flying to a fair extent, same with skydiving. You can go to a RP Sim, and be a great warrior if one exists for that particular genre, or a Space Pilot, or a Gorean Slave or a Kidnapped Heroine, whatever. Someone has to create the place to do it , but it can be done. The platform is there. Yes LL can manage and promote it better. But to enjoy it does take some effort on our part. If you have no imagination, creativity, whimsy, or personality at all, then no, Second Life isn't for you. First Life probably isn't that great either I'd bet.


Forget my post - this one is better. Or QFT or QFMFT or whatever I'm supposed to say here. I'm thinking of plagiarizing this.
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From: Jerboa Haystack

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Bradley Bracken
Goodbye, Farewell, Amen
Join date: 2 Apr 2007
Posts: 3,856
02-08-2008 16:06
From: Brenda Connolly
You can't get the exact experience of RL in SL, if you are looking for that, stay in RL. The hot tub is a good example. I don't have a hot tub in RL. In SL, I can get into the tub, put on a music stream and sit back and relax. Maybe I chat, or maybe I just relax for a bit. But I "feel" relaxed and refreshed.

When I fly my helicopter, I'm still in my chair, but I can "feel" like I'm flying to a fair extent, same with skydiving. You can go to a RP Sim, and be a great warrior if one exists for that particular genre, or a Space Pilot, or a Gorean Slave or a Kidnapped Heroine, whatever. Someone has to create the place to do it , but it can be done. The platform is there. Yes LL can manage and promote it better. But to enjoy it does take some effort on our part. If you have no imagination, creativity, whimsy, or personality at all, then no, Second Life isn't for you. First Life probably isn't that great either I'd bet.


QFT. Excellent points all.

From: Colette Meiji
Depends on whats on TV.


I'm curious. Because it's so interactive, is the typical SL'er the same as the typical tv watcher? I have never liked tv. In the past year I had my cable disconnected because I never watched it. Before I found SL I would guess I averaged watching 2 hours a week and now it's even less than that.
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My interest in SL has simply died. Thanks for all the laughs
Colette Meiji
Registered User
Join date: 25 Mar 2005
Posts: 15,556
02-08-2008 16:09
From: Bradley Bracken
QFT. Excellent points all.



I'm curious. Because it's so interactive, is the typical SL'er the same as the typical tv watcher? I have never liked tv. In the past year I had my cable disconnected because I never watched it. Before I found SL I would guess I averaged watching 2 hours a week and now it's even less than that.


TV takes a lot less effort than SL.

And it does most of the imagining for you.

So its perfect for people with limited imaginations.
Brenda Connolly
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Join date: 10 Jan 2007
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02-08-2008 16:14
From: Trout Recreant
Forget my post - this one is better. Or QFT or QFMFT or whatever I'm supposed to say here. I'm thinking of plagiarizing this.

Can I hire you to Sue yourself if you do?
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Trout Recreant
Public Enemy No. 1
Join date: 24 Jul 2007
Posts: 4,873
02-08-2008 16:17
From: Brenda Connolly
Can I hire you to Sue yourself if you do?


Nope - I'm too busy writing letters to the Lindens in the Thread about first names.

Wait! Yes. You can hire me to sue myself. All I have to do is make sure that my fees exceed any potential judgment I take against myself and you'll end up owing me money. Perfect!
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From: Jerboa Haystack

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Brenda Connolly
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02-08-2008 16:22
From: Bradley Bracken
QFT. Excellent points all.



I'm curious. Because it's so interactive, is the typical SL'er the same as the typical tv watcher? I have never liked tv. In the past year I had my cable disconnected because I never watched it. Before I found SL I would guess I averaged watching 2 hours a week and now it's even less than that.

I watch a lot of TV, always have. I don't blindly sit and flisp stations, I have my favorite shows, sporting events documentaries and movies and I watch them. My DVR is my most cherished posession because I can watch them on my schedule. I went into a minor panic last weekend when I switched my regular cable box/DVR for a new HiDef one for my new TV. After it was hooked up, I saw the blank DVR Screen and wondered if I had watched all the recordings on the old one. I think I did, at least I hope.
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Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
02-08-2008 16:28
From: Brenda Connolly

When I fly my helicopter, I'm still in my chair, but I can "feel" like I'm flying to a fair extent, same with skydiving. You can go to a RP Sim, and be a great warrior if one exists for that particular genre, or a Space Pilot, or a Gorean Slave or a Kidnapped Heroine, whatever.


That is not quite true. You can declare yourself to be a great warrior or a space pilot, but you can only do it by chatting (talking about fighting or going into space), gaming (the warrior can play a fighting game, but it will be a fair game, so he will lose as often as he will win, thus not being that great really), or creating weapons or spaceships (which is a totally different process). Neither is really suited for running a business, but the space pilot could "explore" by flying to other people's space-themed sims, but that doesn't exactly feel like being a space pilot when ANYONE can just teleport there even if they aren't a pilot and have no ship.

You can do all those things.. but you can't fight in any great battles or go into space. So the key defining activities of those roles will still always be missing.

From: someone
Someone has to create the place to do it , but it can be done. The platform is there. Yes LL can manage and promote it better. But to enjoy it does take some effort on our part. If you have no imagination, creativity, whimsy, or personality at all, then no, Second Life isn't for you. First Life probably isn't that great either I'd bet.


That I think is unfair, to attack people that way just because they don't enjoy SL, and it's black and white thinking either way. Imagination can always fill the gaps in for _anything_, that's how a little girl can imagine she's a fairy princess while standing in the garden holding a wooden stick. But if we are going to invest time and money in things to help us feel our imagination, then they need to provide a worthwhile amount of help for the money and time, otherwise we.. well, we might just as well stand in the garden holding a stick.

Someone who wants to be a great warrior can play WoW, someone who wants to play a space pilot can play EVE, SL is competing with these games. Yes, they are "grinding" games, but in WoW warriors grind by fighting, and in EVE pilots grind by flying through space - so they're getting to do their role-defining activities right away. Now, you can say that SL doesn't need to compete with them, but the problem is that the kind of social roles that SL looks (to an outsider) like it would support, it turns out not to (take the dancer as an example), or if it does it supports them only for a minority of the population.
Colette Meiji
Registered User
Join date: 25 Mar 2005
Posts: 15,556
02-08-2008 16:28
Hey I watch a lot of TV too

I even love American Idol.


But if you want proof that TV is the perfect entertainment medium for those with limited imaginations - I only need state that my husband's favorite pastime is watching TV.
Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
02-08-2008 16:42
From: Trout Recreant
As for Vikki, it sounds from her post that she really didn't have anyone to hang out with. She went through building, owning land, trying all of the things that you can do solo, but never really hooked up with a group of friends to share her home with. Without other people, SL would be pretty boring for a lot of people. I wouldn't be here if not for the people.


Sure! But what you quickly discover is.. once you meet people you really like, they're pretty much who they are and your friendships transcend everything in SL. Which is great.. until you realise that, once you've made such good friends in SL, you might as well uninstall SL and replace it with SLeeK. This isn't a problem for the SL community, but is possibly a problem for content producers. :(
Oryx Tempel
Registered User
Join date: 8 Nov 2006
Posts: 7,663
02-08-2008 16:51
OK how about this for new member retention?

Continue the "portal" thing; in fact, make it so that the ONLY way you can create a new avatar is to go through a portal. I'm sure a lot of people choose not to use portals now, and miss out on a lot of potential socializing.

In addition to the portals, make Orientation a GAME. Give it goals. Like, on Day 1, you learn how to walk and fly. When you do that, you get a prize (a real prize, like L$500.) The next day/hour/whatever, you learn something else, someWHERE else. You'd get teleported to a different area of your portal, to see new stuff, new people, etc. Make the learning segment an actual challenge that people want to complete, to get L$, or freebies, or whatever. Hell, why not reintroduce the free 512 to premium members who actually complete the entire orientation? Make that the ultimate prize. That would cut down on land flippers who'd create premium alts just to get the free 512. They wouldn't want to complete all the orientation steps each time. And make orientation last a week or something. People would always have the option to opt out, but then they wouldn't get the free 512 at the end.

By that time, users would be confident enough and hopefully will have made enough acquaintances/friends in their portal area, that they would be convinced to stay longer.
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Brenda Connolly
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02-08-2008 16:54
Would someone in Marketing hire this Girl? Quickly!
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Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
02-08-2008 16:58
From: Oryx Tempel

In addition to the portals, make Orientation a GAME. Give it goals. Like, on Day 1, you learn how to walk and fly. When you do that, you get a prize (a real prize, like L$500.)


Way back when I joined SL, OI _did_ give out L$ prizes for completing each step. But, of course, this falls foul of the (free alts+starting L$=zero L$ sales) argument.

From: someone

The next day/hour/whatever, you learn something else, someWHERE else. You'd get teleported to a different area of your portal, to see new stuff, new people, etc. Make the learning segment an actual challenge that people want to complete, to get L$, or freebies, or whatever.


Touring multiple areas as part of orientation is a fantastic idea!!

From: someone

Hell, why not reintroduce the free 512 to premium members who actually complete the entire orientation? Make that the ultimate prize. That would cut down on land flippers who'd create premium alts just to get the free 512. They wouldn't want to complete all the orientation steps each time.


I'm not what you'd do for steps, because an experienced user can finish all the Orientation stars (not just the mandatory four) in about 10 minutes under the current system.
Nika Talaj
now you see her ...
Join date: 2 Jan 2007
Posts: 5,449
02-08-2008 16:59
From: Oryx Tempel
In addition to the portals, make Orientation a GAME. Give it goals. Like, on Day 1, you learn how to walk and fly. ....
I had a discussion about this with Fayruz, who came in thru the CSI/NY game. They have you solve a simple murder, I believe. She thought it worked well as a training regimen.

AND, their default avatars are SO much better than the regular SL ones.

And, backing up Trout's point about special-interest Orientation Islands, the Lindens actually call them Community Portals, I believe.
.
Bradley Bracken
Goodbye, Farewell, Amen
Join date: 2 Apr 2007
Posts: 3,856
02-08-2008 17:01
From: Nika Talaj
AND, their default avatars are SO much better than the regular SL ones.


I had one of my alts go through the L Word portal. It's so much better than the regular avs. I hope I didn't just give myself away for the upcoming alt party at the hangout.
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Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
02-08-2008 17:10
From: Yumi Murakami
Way back when I joined SL, OI _did_ give out L$ prizes for completing each step. But, of course, this falls foul of the (free alts+starting L$=zero L$ sales) argument.

Easy, make this for something of worth that is not transferable, like decent skin or hair. Nicer clothes... a watch, decent shoes... a cool gadget... a good, basic AO... so many things that are helpful for making noobs less noobish. [/QUOTE]
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Bradley Bracken
Goodbye, Farewell, Amen
Join date: 2 Apr 2007
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02-08-2008 17:13
From: Cristalle Karami
Easy, make this for something of worth that is not transferable, like decent skin or hair. Nicer clothes... a watch, decent shoes... a cool gadget... a good, basic AO... so many things that are helpful for making noobs less noobish.

And hear outrage from all the content creators and rightfully so. Maybe slightly less noobish like the portals are doing, but not too much.
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Brenda Connolly
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02-08-2008 17:15
From: Cristalle Karami
Easy, make this for something of worth that is not transferable, like decent skin or hair. Nicer clothes... a watch, decent shoes... a cool gadget... a good, basic AO... so many things that are helpful for making noobs less noobish.

Even if all you did when you finished Orientation you were given a "Real" Newbie kit, with High Quality items. I'd think a lot of content makers would donate something to this cause.
Again it takes a little creative thinking on LL's Marketing Team's Side, get the 4 Guys from the refrigerator box on the Embarcadero and put them to work. A case of Anchor Steam and the ideas will start to flow.
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Tod69 Talamasca
The Human Tripod ;)
Join date: 20 Sep 2005
Posts: 4,107
02-08-2008 18:05
From: Cristalle Karami
Better yet, the creation of a game that requires you to hop to and from various sims in order to figure out the puzzle. Like the teleportation trail, except with a prize of some sort of worth.


Kinda sounds like a Scavenger Hunt :)
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Oryx Tempel
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Join date: 8 Nov 2006
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02-08-2008 18:18
A link to CNN's SL Blog re the Newbie problem...

http://secondlife.blogs.cnn.com/2008/01/30/the-newbie-experience/
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Phil Deakins
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Join date: 17 Jan 2007
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02-09-2008 05:43
Does anyone know what LL's vision of the SL future is? Have they made any statements anywhere as to what they would like it to become? I'm wondering if they reached their goal a long time ago and, since then, they've just been rolling along, adding things, increasing the user numbers which increases the money they can make, etc. I'm sure I read somewhere that they envisage interconnection with other grids but, with Zero's suggestion to OpenLife that OL creates a way to connect to SL, LL don't appear to want to create that side of it themselves. I'm wondering if SL really isn't going any further, and that LL's overall development intentions have already been fulfilled, and all that's left is to expand the current system and make money from it. I wouldn't criticise them if that's the way it is, because it's just like any other business, but I'm curious to know if they have a vision for the future of the SL-type platform, and their part in it.
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Colette Meiji
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02-09-2008 05:46
From: Phil Deakins
Does anyone know what LL's vision of the SL future is? Have they made any statements anywhere as to what they would like it to become? I'm wondering if they reached their goal a long time ago and, since then, they've just been rolling along, adding things, increasing the user numbers which increases the money they can make, etc. I'm sure I read somewhere that they envisage interconnection with other grids but, with Zero's suggestion to OpenLife that OL creates a way to connect to SL, LL don't appear to want to create that side of it themselves. I'm wondering if SL really isn't going any further, and that LL's overall development intentions have already been fulfilled, and all that's left is to expand the current system and make money from it. I wouldn't criticise them if that's the way it is, because it's just like any other business, but I'm curious to know if they have a vision for the future of the SL-type platform, and their part in it.


Their goal is to replace the internet with the Metaverse.

Too much time reading Snow Crash I think.
Isablan Neva
Mystic
Join date: 27 Nov 2004
Posts: 2,907
02-09-2008 08:57
From: Oryx Tempel
A link to CNN's SL Blog re the Newbie problem...

http://secondlife.blogs.cnn.com/2008/01/30/the-newbie-experience/



Sadly, that does pretty much sum it up.....
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