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Online Evangelist

Frans Charming
You only need one Frans
Join date: 28 Jan 2005
Posts: 1,847
05-15-2005 21:58
http://lindenlab.com/job_evang.html
From: someone
Linden Lab Research and Development
Role Definition: Online Evangelist

Purpose: This part-time position will assist Linden Lab Marketing in spreading the word about Second Life through such online outlets as BBS's, virtual communities, blogs and other appropriate websites. Great opportunity for current SL user to share expertise and passion for Second Life to potential audiences. Approximately 10 hours per week, must be available for weekly check-in phone calls.

Job Qualifications: Organized, computer/internet savvy individual with strong interest and knowledge in virtual communities, especially Second Life. Must be articulate, tactful, and a creative problem solver. Must have excellent time management skills. Has a finger on the pulse of what's new and interesting in the online world of interactive entertainment.

Job Duties:

* EVANGELIZE: Evangelize on behalf of Second Life.
* RESPOND: Using Linden Lab’s Hitbox tools, locate and respond to bbs conversations referencing Second Life. Creatively add information where there is not enough and correct misinformation when it crops up.
* DISCUSS: Research and post Second Life links and information in appropriate target forums including but not limited to: mmorpg discussion groups, gaming sites, 3D graphic sites, virtual world community sites, blogs, etc.
* UPDATE: Research and post Second Life links and information in appropriate download sites, mmorpg and virtual world lists and free trial sites. Post news, contests, and promotions as necessary. Update all version-tracking websites with current Second Life details and links.
* BRAINSORM: Brainstorm additional strategies and tactics with Marketing to spread the word about Second Life and make it easier for users to do so as well
* DISCOVER: Not only discover new locations that may require knowledge of Second Life but also DELIVER it as well • OBTAIN: Encourage Second Life newsletter signups in forums
* REPORT: Submit weekly report to Marketing re: status of Evangelist duties Please send cover letter and resume to [email]resumes@lindenlab.com[/email]

Please send resume and cover letter to [email]resumes@lindenlab.com[/email]. Resumes should be plain text only. No attachments please.

Posted on May 13, 2005.


Wouldn't this be a great job for some of the forum dwellers. 8)
Prokofy Neva
Virtualtor
Join date: 28 Sep 2004
Posts: 3,698
05-16-2005 01:14
I find this kind of job disturbing. It's essentially serving as a shill, and posing as an individual player with an honest opinion on various game forums and blogs, when in fact, you are a paid hack just propagandizing for the company. Calling it "evangelist" with its Biblical tones is bizarre. I realize this is a standard job in the industry. But that doesn't mean we can't reflect on how strange and indefensible it is.

If LL is willing to pay people to go on other companies' forums and blogs, then we'll have to conclude that they pay some people to come on *this* forum and *do the same thing*.

Don't we?

Do we really think this forum is immune from paid hacks and alts flogging the company line?

I had never thought about it until now. But I have to conclude it makes sense. I know the KGB works that way -- they have paid operatives to go all over the Internet and make interventions and confuse and snarl up and throw all kinds of blogs and forums to reflect the government's interests. It's not such a stretch to believe it is done here, too.
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Devlin Gallant
Thought Police
Join date: 18 Jun 2003
Posts: 5,948
05-16-2005 02:14
Paranoia anyone?
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Prokofy Neva
Virtualtor
Join date: 28 Sep 2004
Posts: 3,698
05-16-2005 02:21
From: someone
Paranoia anyone?


Prove that it does NOT go on, Devlin?
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StoneSelf Karuna
His Grace
Join date: 13 Jun 2004
Posts: 1,955
05-16-2005 02:35
From: Prokofy Neva
Prove that it does NOT go on, Devlin?

prove i'm not getting paid by linden labs.
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Devlin Gallant
Thought Police
Join date: 18 Jun 2003
Posts: 5,948
05-16-2005 02:59
I don't need to prove anything, Prok. I don't even CARE if it DOES go on. It's just that each and every one of your posts reek with the odor of unmitigated paranoia. I am NOT the only one who sees this. Did you ever stop to think that if dozens of people are telling you you sound paranoid that there just MIGHT be some truth to it.

I am NOT telling you I think you are paranoid to be mean, or to hurt your feelings. I REALLY would like to see you at least discuss the idea with a professional. Life could be a lot more pleasent for you if you found ways to deal with these feelings. You just don't seem like a happy person to me. I feel sorry about that.
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Ursula Madison
Chewbacca is my co-pilot
Join date: 31 Jul 2004
Posts: 713
05-16-2005 03:39
From: Prokofy Neva
I find this kind of job disturbing. It's essentially serving as a shill, and posing as an individual player with an honest opinion on various game forums and blogs, when in fact, you are a paid hack just propagandizing for the company. Calling it "evangelist" with its Biblical tones is bizarre. I realize this is a standard job in the industry. But that doesn't mean we can't reflect on how strange and indefensible it is.

I agree that using the term evangelist is baffling. With all the televangelist negative connotations, I'm frankly surprised they'd used it. It makes it sound more like a cult recruiter than a game promoter. Is evangelist an industry-standard term? I thought it was referred to as "viral marketing," but I guess that would make the position "virus," which is almost as negative as a televangelist. ;)

From: Prokofy Neva
If LL is willing to pay people to go on other companies' forums and blogs, then we'll have to conclude that they pay some people to come on *this* forum and *do the same thing*.

Yes, if LL is doing this, it would be reasonable to assume they aren't the first. Have you read Gibson's Pattern Recognition? I'm about a third of the way through it, and there's a character in the book that does exactly this as a part-time job, though she goes to bars and clubs to talk up the products as well. I have a feeling that there's an awful lot more of this going on in business in general, and online businesses in particular, than we've realized.

While it doesn't specifically state that it is a clandestine position, and that the "evangelist" will be presenting himself as an ordinary player with no other connection to LL, it also doesn't state that such status is to be revealed either. And even though it sounds sneaky... hell, it IS sneaky, it is just another marketing strategy. It does make me think differently about some of the posts about other games I've seen in the past, though...
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Cocoanut Koala
Coco's Cottages
Join date: 7 Feb 2005
Posts: 7,903
05-16-2005 04:43
This bothered me, too, because I couldn't determine if the person was supposed to be honest on these other forums and blogs or not. And by honest, I mean they would have to present themselves as a representative of the company, regardless of how much they honestly love and honestly say they love the game.

Anything less, and I will lose respect for LL.

I'm not crazy about the term evangelist, either, though the concept of honesty is far more important.

coco
Prokofy Neva
Virtualtor
Join date: 28 Sep 2004
Posts: 3,698
05-16-2005 04:55
From: someone
It's just that each and every one of your posts reek with the odor of unmitigated paranoia. I am NOT the only one who sees this. Did you ever stop to think that if dozens of people are telling you you sound paranoid that there just MIGHT be some truth to it.


No, because I know I'm not paranoid, I'm just critical. There *is* a difference. Dozens of people thinking anything on the forums doesn't bother me in the slighest as they are not representative and tend to move in packs.

From: someone
I am NOT telling you I think you are paranoid to be mean, or to hurt your feelings. I REALLY would like to see you at least discuss the idea with a professional. Life


uh-uh. I know I'm not paranoid. But some people don't know they are assholes :D

From: someone
could be a lot more pleasent for you if you found ways to deal with these feelings. You just don't seem like a happy person to me. I feel sorry about that


I'm fine. What's your excuse for chasing someone around the forums vindictively?
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Ravenous Dingo
Registered User
Join date: 25 Feb 2005
Posts: 78
05-16-2005 05:17
hehe I like SL but u forum users are kinda freaky. No offense.
Cubey Terra
Aircraft Builder
Join date: 6 Sep 2003
Posts: 1,725
05-16-2005 07:19
Yup, "evangelist" is an odd title. I'd rather see "comrade political officer".
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Sox Rampal
Slinky Vagabond
Join date: 10 Sep 2004
Posts: 338
05-16-2005 07:29
From: Prokofy Neva
I find this kind of job disturbing. It's essentially serving as a shill, and posing as an individual player with an honest opinion on various game forums and blogs, when in fact, you are a paid hack just propagandizing for the company. Calling it "evangelist" with its Biblical tones is bizarre. I realize this is a standard job in the industry. But that doesn't mean we can't reflect on how strange and indefensible it is.

If LL is willing to pay people to go on other companies' forums and blogs, then we'll have to conclude that they pay some people to come on *this* forum and *do the same thing*.

Don't we?

Do we really think this forum is immune from paid hacks and alts flogging the company line?

I had never thought about it until now. But I have to conclude it makes sense. I know the KGB works that way -- they have paid operatives to go all over the Internet and make interventions and confuse and snarl up and throw all kinds of blogs and forums to reflect the government's interests. It's not such a stretch to believe it is done here, too.


Why the hell are you even HERE man? I've done a little asking around about you and this is the EXACT same bollox you pulled in TSO - I'm curious to know just what it is you get from this & why you think that people in a VIRTUAL world would give a toss about your million & one conspiricy theories.

Dont you HAVE a real world you live in? People come here to relax not listen to your stupid world take over theories in every thread in every forum.Get HELP man and SOON.

Dont you realise that we have total control? It's called the on/off switch on our PC's.
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FlipperPA Peregrine
Magically Delicious!
Join date: 14 Nov 2003
Posts: 3,703
05-16-2005 07:36
C'mon amig0s, EVANGELIST has been stolen by the business world because its a perfect description. The CEO of the bank I worked at described himself as "online banking's evangelist" ... and thought he was Shatner... but let's not get into that.

This job is simply going to be someone like (or hopefully will be!) Torley, who's spirit is infectuous and also puts SL's best foot forward. Getting paranoid of the use of a title that's been used in business longer than "guru" or "jedi" is ridiculous. Please also note... anyone who HAD "guru" or "jedi" in their title in the late '90s is either unemployed or working elsewhere. :-) Evangelist is the only silly title to have survived the bubble burst.

Regards,

-Flip
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Merwan Marker
Booring...
Join date: 28 Jan 2004
Posts: 4,706
05-16-2005 07:37
Guy Kawasaki - of Apple Computer, Inc. was called a "Macintosh Evangelist.

About Guy K.

"Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer."
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Merwan Marker
Booring...
Join date: 28 Jan 2004
Posts: 4,706
05-16-2005 07:40
Flip be correct

:)
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Merwan Marker
Booring...
Join date: 28 Jan 2004
Posts: 4,706
05-16-2005 07:41
And does the position require living in San Francisco?
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Aimee Weber
The one on the right
Join date: 30 Jan 2004
Posts: 4,286
05-16-2005 07:43
From: Prokofy Neva
But some people don't know they are assholes :D


AMEN!
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Fallingwater Cellardoor
Registered User
Join date: 11 Oct 2003
Posts: 304
05-16-2005 07:44
I've seen that title used before by tech companies. On a hunch I googled "adobe evangelist" and "corel evangelist" and found:

"Julieanne Kost. As the Senior Digital Imaging Evangelist at Adobe Systems..."
from http://www.adobe.com/tips/phs8posteriz/main.html
and "...According to Corel Technology Evangelist Chris Biber..." from http://java.sun.com/nav/used/corel.html

and many more.
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Danny DeGroot
Sub-legendary
Join date: 7 Jul 2004
Posts: 191
05-16-2005 08:25
From: Fallingwater Cellardoor
I've seen that title used before by tech companies. On a hunch I googled "adobe evangelist" and "corel evangelist" and found:

"Julieanne Kost. As the Senior Digital Imaging Evangelist at Adobe Systems..."
from http://www.adobe.com/tips/phs8posteriz/main.html
and "...According to Corel Technology Evangelist Chris Biber..." from http://java.sun.com/nav/used/corel.html

and many more.



I think Apple may have started this trend with Guy Kawasaki. IIRC, he was the first Apple employee to have the management-issued title of "Evangelist."

== danny d.
Pratyeka Muromachi
Meditating Avatar
Join date: 14 Apr 2005
Posts: 642
05-16-2005 09:04
Everybody does it. Why do you think Coca Cola employees are forbidden to drink Pepsi in public, and vice versa. Everything is permitted in marketing, as long as you don't get caught...
Audrea Raine
Registered User
Join date: 30 Dec 2004
Posts: 22
05-16-2005 11:02
From: Frans Charming
http://lindenlab.com/job_evang.html


Wouldn't this be a great job for some of the forum dwellers. 8)

anyone of a jim baker avatar?
Eggy Lippmann
Wiktator
Join date: 1 May 2003
Posts: 7,939
05-16-2005 11:12
Prokofy, I already do it for free. I would certainly love getting some extra money for it.
Merwan Marker
Booring...
Join date: 28 Jan 2004
Posts: 4,706
05-16-2005 11:19
It's named promotion and there is nothing wrong with it if you're clearly representing SL or LL while doing it.

What LL's part time job is about is exactly how I promoted SLExch in the beginning and was titled by someone on the forums:

SL's greatest market genius - or something snazzy like that.

:)
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Torley Linden
Enlightenment!
Join date: 15 Sep 2004
Posts: 16,530
05-16-2005 11:26
LOL... I saw this thread start to bubble yesterday, and then I didn't reply because I had ceased trying to log in for the night so I went to sleep and woke up again and here I am again.

THANX Merwan and Danny for mentioning Guy Kawasaki, that's exactly the point. Linden Lab I'm reckonin' has a spirited sort of culture about them, even in the hustle-bustle world of "Corporate America", and they're in tune with the grassroots stuff that Apple has done (in part, hence the Mac port despite the "minority audience";).

I used to eagerly read Macworld many years back, and always tune into Guy's notes before he left being columnist of that to do more of his own thing. Yeah, it was propaganda, and it was great propaganda -- and still stands the test of time today. The principles, the process, that's all applicable.

Another great figure in Apple promotional history: David Pogue.

More info on them here:

http://www.davidpogue.com/
http://www.guykawasaki.com/


From: FlipperPA Peregrine

This job is simply going to be someone like (or hopefully will be!) Torley, who's spirit is infectuous and also puts SL's best foot forward. Getting paranoid of the use of a title that's been used in business longer than "guru" or "jedi" is ridiculous. Please also note... anyone who HAD "guru" or "jedi" in their title in the late '90s is either unemployed or working elsewhere. :-) Evangelist is the only silly title to have survived the bubble burst.


AWWW FLIP!!! Thanxies!

Lindens, you hear that? :D
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Kim Anubis
The Magician
Join date: 3 Jun 2004
Posts: 921
05-16-2005 11:45
From: the guy in the book depository, or maybe the one on the grassy knoll

the KGB fnord!!!


ahahahahahaha
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