From: Forseti Svarog
if you define "businesses" as content creators and service providers.
Thank you for trying to be clear and objective.
Businesses: Includes any profit maker in SL. Whether you are working as a dancer, selling objects, or whatever. Any time you are participating in an activity with intention to make Ls, you are acting as a business. Note that you as an end-user may or may not be acting as a business at any point in the game. Anytime you use SL, you are acting as an end-user whether for business or otherwise.
When I use the phrase “ affecting a business or businesses”, it means “affecting an individual’s capacity for making money which is the same thing as affecting an individual’s source method of income.”
Therefore, when I use the term “end-user” it is to describe what is affecting the end-user without regard to how it affects the end-users business profit or loss. When I say let us focus 100% on the end-user, it is saying that we should focus on improving SL without regard to any business profit or loss to the end user. Let us focus on the end user only period.
From: Forseti Svarog
LL's business model inherently means that 3rd party businesses are essential to their survival (they know that a socialist commune of freebies will doom them to a fun but tiny existence).
First, I do not consider “socialist” a proper term to describe anything we are discussing. It can be used as a loaded term to affect subjective connotations. A socialist by definition is an advocate of socialism. Nobody is advocating socialism, communism, or capitalism.
We need to be free from these labels and any subjective connotation they impose on our judgment.
Second Life is a platform for many things. Socializing, designing, playing mini-games, role playing, adventure, media, and making RL money. Linden Labs promotes Second Life as all of these things. One of the things Linden Labs does, is promote Second Life as platform that can (but not necessarily will) provide users an opportunity to make money. We then have real commerce in the Second Life as a result.
Businesses in SL are not stakeholders, and should not be treated as such.
There is a different relationship between stakeholders, and the company they are dependent on for profit. Such companies provide a platform solely to allow their users to profit. Thus, a company would have a responsibility to its stakeholders. If a company is doing something that is causing its stakeholders to lose money, the stakeholders would be reasonable to complain. If a company is doing something that is unfair to the stakeholders, there is reason to complain.
Businesses in SL are and should be treated as independent. There is no such thing as treating the businesses unfair because SL businesses are not the same thing as stakeholders. SL has no responsibility to these businesses that participate in SL. Not like a company has a responsibility towards its stakeholders.
What you are stating:
Part of the objective of the Second Life platform is to provide end-users with profitable business opportunities. Therefore, it is Linden Lab’s responsibility to ensure their platform is providing its end-users with the most profitable business opportunities. Furthermore, it is in Linden Lab’s best interest to support the businesses. As such, Linden Labs provides various incentives for content creators and event/activity coordinators. In turn, Second Life becomes a richer and better game for all which. A richer and better game means greater membership. Greater membership means more profit for Linden Labs. With more profit to Linden Lab’s and richer content from all of the content creators, the end user gets a better Second Life. A better Second Life means more members. This means more profit, more content, and an even better Second Life. And the cycle continues. Therefore, the best interest of Linden Labs = the best interest of Second Life(the end-user) = the best interest of the businesses.
This theory has too many problems with it.
Namely: The best interest of none of the 3 are equal to each other. They in fact, conflict with each other.
It is extremely important in discussing strategy not to get things confused.
The three categories regarding the Second Life economy:
1. Linden Labs. Best interest is profit for Linden Labs.
2. Businesses. Their best interest is profit for their businesses.
3. Second Life (The end-user represented by the community). Their best interest is to get the most out of Second Life.
It is VERY important when discussing strategy to understand that these 3 are different, and that each has different interests. “Linden Labs”, “Businesses”, and “Second Life” are not the same thing. It would be impossible to treat them as such.
The major problem I am coming across in these threads is that people seem to be under the impression that the best interests of each are the same for the others. My post above was about the best interest of “Second Life” (“Second Life” = “End User”). Not in any sense about the best interest of “Linden Labs” or the “Businesses”.
It is in “Second Life’s” best interest [not necessarily Linden Lab’s) that we stay 100% focused on the individual end-user, and allow businesses to be an independent aspect of Second Life. It is important not to get this confused by thinking that this is also in the best interest of “Linden Labs”. It is not the same thing. This is not in the best interest of “Linden Labs (company profit)”.
Strategically, speaking, it is in “Linden Lab’s” best interest to do whatever it takes to make the most profit without regard to whether or not “whatever it takes” is focused on accommodating the end-user or accommodating the businesses.
More profit to Linden Labs is not the biggest factor in factor in improving Second Life as a whole. They are of course not necessarily equal. Linden Lab’s profits. Second Life may or may not improve. This is why the best interest of Second Life is not the same as the best interest of Linden Labs.
The best interest of Second Life = the best interest of the end-user.
Examples of improvements to the end user:
1. Point to point TP.
2. Interface for currency exchange.
3. Better folders/copy/paste interface.
4. Better graphics/faster load times.
5. Better interface for shaping objects/prims.
The list can go on forever.
From: Forseti Svarog
They are lobbying -- they are fighting to preserve their success and their investments.
Right.
1. Some are here to advocate whatever it takes for their business to profit. They know and understand that doing so may/may not be in the best interest of the Second Life or Linden Labs. They are not jaded because they know and understand the circumstance. They choose to use whatever tactic they can for the sake of their business profit to convince Linden Labs to do one thing or the other.
I never claimed this was wrong or right. What I do claim is that such people understand what they are doing, and not deluding themselves.
2. Others here seem to rant problems in a tantrum to preserve their existence. They use subjective ill-conceived justifications that it is for the good of SL. For example, the situation with GOM. In all fairness, Linden Labs owes GOM zero. People complain as if GOM was abused. They were not. In the case of point to point TP, people complain about it because businesses might suffer. This is not a proper objective perspective. Linden Labs certainly did not abuse GOM. It is certainly not in the best interest of Second Life to worry about the effect on businesses when coming up with a plan for point to point TP.
There is a difference between:
1. Players that know they want their business to profit, and want to convince LL to take whatever action it can in the best interest of their business.
2. Players that under the false impression that anything LL does to cause them or other businesses to lose money is the same thing as being bad for SL.
From: Forseti Svarog
Linden Lab has to chart a compromise path that rewards all parties (reward can be monetary or enjoyment) or it will have to change its business model.
1. In regards to the best interest of SL I would have to disagree. Linden Labs needs to stay 100% focused on the individual, and allow the businesses to fend for themselves as I stated in my opening.
2. In regards to the betterment of Linden Labs (to maximize their profit), their best strategy is not to get caught up in compromising with this business or that end-user. They would do best to stay focused on profit, capacity for more profit, and that alone. As such, it all depends on the situation. The situation may call for what you propose. For LL “to chart a compromise path”. It may not. It all depends on the situation at hand. If it is profitable for them at said point and time, to not upset the businesses, Linden Labs would do as you proposed. If it is profitable for them to disregard the end-user, they may do that instead. If it is profitable for them to disregard the businesses, they may do that. All in all, it really depends on the situation to decide what is most profitable for Linden Labs.
There is no always single situation that compromising between end-users and businesses will always be profitable. We cannot get lost into thinking that these are rules instead of strategies. There is no rule that says it is always profitable for LL to compromise. Sometimes as I stated, it is more profitable to do something else. It all depends on the situation at that point.
Again, I come across many misinterpretations of businesses such as theories that it is ALWAYS profitable for businesses to be fair to their customers, and treat them well. This is a delusion that has no basis in business strategy. It is lack of understanding of business strategy.
Postulate: A business’s one and only objective is profit.
People tend to misinterpret this as stating that businesses have to be cruel, and take advantage of others. I tend to get misinterpreted a lot. When I state that a business’s sole intention is profit, it is in no way the same thing as saying “a business HAS to take advantage of others”. A business HAS to do one and only one thing. Make profit.
1. If it is profitable for (in the best interest of) a business to be fair and good to people, that is a strategy. Not a rule. A business might believe that their best strategy is not to take advantage of people. There is nothing cruel and wrong about it. That is simple and straight reality.
2. If it is profitable for a business to take advantage of others, that is a strategy.
These strategies always depend on the situation, and it is important for strategists to understand this. It is important for anybody to understand this. The best interest of a business is ALWAYS profit. If you are thinking about anything other than profit, you are not acting as a business. It is very important not to delude ourselves into thinking that we as businesses are a gift to the world. We need to stay grounded. We cannot overestimate ourselves. Your business is a business because its objective is profit. Different businesses have different source methods of profit. Different businesses have different strategies.
You cannot say that it is always in the best interest of the business to not take advantage of others.
Nor can you say that it is always in the best interest of the business to take advantage of others.
The best interest of the business is to choose whichever strategy would provide the most profit.
From: Forseti Svarog
Again, when LL makes a policy decision, they have to weigh all the angles and make a guess as to what result will give them overall progress. SL's progress cannot be held hostage to small group of users.
First, I will address that I never claimed anything about any small group of users.
Second, when LL makes a policy decision, they have to know how it will affect their profits, and how it will affect the end-user. Depending on who’s best interest we are discussing. No matter what strategy LL uses to weigh all the angles, either way (whether for the best interest of Linden Labs or the best interest of Second Life), it has nothing to do with the businesses as long as the businesses are held as an independent aspect. The only time businesses would be considered in terms of a strategy for the best interest of Linden Labs. Not in terms for a strategy for the best interest of the end-user.
From: Forseti Svarog
But businesses in the broad way I define it are essential to Second Life's survival, at least as LL's business model currently stands.
This seems to be intermeshing Second Life (the end-user) with Linden Lab’s business. Businesses are essential for Second Life, and they are part of Second Life. This situation is not simplified or over simplified.
1. In terms of the best interest of the end-user: Leaving businesses out of any policy decision making is vital. Businesses can and will adjust themselves accordingly. They need to be able to fend for themselves. The most important thing is a better Second Life for the end-user. As I explained in the opening post, anything other than 100% focus on the end-user(100% business independence )will impede a bigger and better Second Life. As long as we remain focused on the end user, and allow business independence, any impact on the businesses can be dealt with solely by the businesses. Eventually, they must adjust tehmselves accordingly. Thereby, continuing to play their function in Second Life.
2. In terms of the best interest of Linden Labs, again, there is no one thing at every point that Linden Labs should always do. Their strategies will depend on whatever will profit them at any given time.
From: Forseti Svarog
One only needs to look at the economic lessons of various Soviet industries to realize that you need incentives for growth at any scale
Disagree. Why unless your blindly subjective towards America and capitalism would you look at the lessons of the Soviet industries? Why even mention Soviet industries? One needs to understand the deficiencies of all industries. Whether Soviet, American, or whatever. We learn lessons from flaws in every industry, every political system, every economic system, every social system, and business as a whole. To single out the deficiencies of Soviet industries over every other industry out there would be warped.
From: Ellie Edo
After I carefully evaluated his first few posts and decided I never wanted to see another
This is rude. Usually the most subjective minded people tend to shun away any form of objectivity that interrupts their paradigms of reality. Ignorance is not the lack of knowledge. Ignorance is the lack of desire for knowledge.
Everything in Ellie’s posts indicate notions about what Linden Labs needs to do to help the businesses under a belief that the businesses are anything and everything that second life is.
Ellie regarding telehubs: “. . . I wish to make a dire prediction of what would result. I hope I don't have to quote this post 12 months in the future when you have all had your way, and it is too late for you to undo what you regret you did”
Need I say more?
From: Enabran Templar
Shoving something over to discussion lets her make a diplomatic response and move on with her day. In any case, this sort of blathering doesn't belong on the Hotline.
Rude. No it is not. By the way, you are extremely rude. The only one that doesn’t belong anywhere is you. You are just mad because you have nothing to say. Therefore, come here to troll. None of your comments have anything to do with the topic. A troll is a person with the intention to tear down threads for whatever reason. They have no intention of participating in a discussion. They have no opinion. Only insults make themselves feel better by putting down. Troll.
From: Dark Korvin
Linden Labs is a business that needs to take care of their customers, and they need to take care of their customer's customers. They will automatically do this, because their profit is at stake if they don't.
There are 2 points about this.
1. Any strategy for Linden Labs can change at anytime in order for them to profit. This does not mean Linden Labs ALWAYS NEEDS to take care of their customers or their customer’s customers. It may be a strategy that would do them well, but strategies always depend on a situation. They will make whatever decision is most profitable for them. Even if that means treating well both their customers, and their customer’s customers.
2. It is important to note that this is in the best interest of Linden Labs, but not necessarily in the best interest of Second Life.
From: Paradigm Brodsky
businesses should recieve assistance when needed.
Disagree. Businesses should not be given any assistance. If they go down, they go down. The only thing it means when a business goes down is that they are no longer in demand. When a business goes down, it simply shows that whatever they are providing to SL is no longer in demand. The objective is not to create demand so that businesses can prosper. The objective is to allow SL to be free to grow independently. Anything that the end-user is not getting will be in demand. There are businesses everywhere in SL. If a business or businesses go down, there are other businesses that will be around, and maybe willing to provide content/services for less.
From: Dianne Mechanique
To me this says that LL is seriously worried about these issues but doesn't want to tell us anything about what side of that business fence they are getting ready to squat on. Perhaps LL feels guilty about their headlong rush into a (heavily), capitalist-oriented "shoot-em-up" adventure land?
I know the current state of affairs would embarass me if I worked for Linden Labs.
I would not go as far as to presume that LL is worried about anything. I would doubt very much that they feel guilty about anything. There is nothing to feel guilty or embarrassed about. Nobody has done any wrong to GOM. Nobody has treated GOM unfair. What is unfair is to expect LL to impede progress of Second Life for the sake of the end-user simply because a business might go under as a result.