http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-08-2006/0004356685&EDATE=
awsuit filed in Pennsylvania seeks to collect damages from gaming company
on virtual land purchase
WEST CHESTER, Pa., May 8 /PRNewswire/ -- On May 1st, 2006, a possible
first-of-its-kind lawsuit was filed in local district justice court to seek
remedy for a virtual land deal gone sour. The suit seeks financial damages
in the thousands, in part for a breach of a virtual land auction contract
and for violation of the Pennsylvania Unfair Trade Practices and Consumer
Protection Law. This suit is unique because the land doesn't actually
exist.
Marc Woebegone, known in the real word as Marc Bragg, has filed suit in
the local district justice court in West Chester, Pennsylvania, a small
town located 25 miles west of Philadelphia, PA. Bragg purchased virtual
land, known in Second Life as "sims," using real US currency. Bragg learned
of a way to purchase virtual land significantly below market values, and
invested thousands of US dollars purchasing land in an attempt to resell
this land at a profit. Bragg claims that employees of Linden Research,
Inc., the company who creates, manages and maintains this online world,
allowed the auction to be created, and after Bragg paid US dollars for the
land, terminated Bragg's account, without explanation, without citing any
violation of community policy, and have since refused offer a credit or a
refund. Bragg's calls to customer service and Linden Lab's legal counsel
have gone unanswered. Bragg's final option? Seek relief in a real world
court.
Second Life is one of the many real-life Internet gaming phenomena to
hit the market in recent years. This game allows players to gamble, have
adult encounters, and buy and sell real estate, all inside a virtual world.
Some players have turned their virtual endeavors into real-world incomes by
creating virtual clothing stores, dance bars, and adult night clubs. It has
been speculated that there are in-world players who are collecting
six-figure real-world incomes from their virtual entrepreneurial efforts.
"This is probably the first dispute of its kind," says Bragg, an
attorney licensed in Pennsylvania, New Jersey, and California. "This suit
challenges the legitimacy of a virtual intangible purchase of an asset."
Bragg notes that this lawsuit brings to light some of the issues that have
not been addressed in the real world about these popular sites. Because
this Internet game uses real US currency and its in-game currency can be
converted back to US currency, Bragg questions how items like gambling
revenues, income from virtual land sales, and other legal issues
surrounding virtual purchases will be addressed by Linden Lab and other
companies like it who establish and control these gaming web sites.
Second Life's creator, Linden Lab (Linden Research, Inc.), a San
Francisco, CA-based company, was founded in 1999. Second Life has since
grown with a population of over 200,000 residents with an economy claimed
to be worth over US $60M per year. The game facilitates an average of US
$250,000 daily from its users that are used for purchases of virtual items
like cars, homes, clothing, and land. These monies are converted into
Lindens, the Second Life form of currency, which operates on its own
exchange. The company has attracted over $11M in venture capital, and has
backing from some high- profile players like Jeff Bezos, founder of
Amazon.com.
Bragg hopes that this dispute will be resolved quickly so he can go
back to his real-world life. "These games are like the virtual Wild West,"
Bragg states, "but Linden Lab is still obligated to honor real-world
contract law and consumer law, even if their world doesn't really exist."
MORE INFORMATION:
Marc Bragg:
[email]msb@lawy-ers.com[/email]
http://www.chescolawyers.com
1-484-631-0092
Linden Labs & Second Life:
http://www.LindenLab.com
http://www.SecondLife.com
SOURCE Law Offices of Marc S. Bragg
Web Site: http://www.LindenLab.com http://www.SecondLife.com
http://www.chescolawyers.com