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Raising prices?

mcgeeb Gupte
Jolie Femme @}-,-'-,---
Join date: 17 Sep 2005
Posts: 1,152
05-08-2006 23:18
Anyone else raise prices of their items in the last 3 months due to the fall of the Linden? I haven't and wonder if its time I should before it gets even worse.
Jonas Pierterson
Dark Harlequin
Join date: 27 Dec 2005
Posts: 3,660
05-08-2006 23:24
I haven't seen any prices raise where I've shopped.
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Antonia Marat
tres bleh!
Join date: 26 Aug 2005
Posts: 241
05-09-2006 00:00
hey. :) no, i havent, but the thought has crossed my mind.
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Mad Wombat
Six Stringz Owner
Join date: 21 Jan 2006
Posts: 373
05-09-2006 00:28
Yes, 100 -> 105 and 125 -> 130. I'll drop them if the exchangerate will ever reach 280 again lol.
PetGirl Bergman
Fellow Creature:-)
Join date: 16 Feb 2005
Posts: 2,414
05-09-2006 00:45
Maybe I should... maybe not... I am very unsecure about AL this.. Linden Dolars back and forth..

/Tina
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Trajan Somme
Registered User
Join date: 17 Nov 2005
Posts: 10
05-09-2006 00:48
Hehe--I question this also.... Almost twice a day. *shakes head*
I could be wrong for doing this, but my prices have more to do with the effort I put into the product and the percieved value to the buyer when set against the backdrop of stipend amounts. L$ may rise & fall but these stipend amounts (for the moment at least) are constant and I feel very present in the minds of the consumer--more so perhaps than other factors. "How much money do I get?" and "What will that get me today?" are the questions I'm wagering will positively impact my sales longterm when I place my prices along this value line.
So far, it looks like I've made the right bet--but to be honest, I don't have that many products yet. Sales are stable & growing.
I look at the worse case, in my situation this way--

Loss of about US$8.00/mo due to this approach: Marginal Pity.
My off-line pride in making good stuff & my in-world reputation for giving value for the L$: Priceless.

And no--I don't want to hijack your very valid question with yet another stipend debate. lol Not at all, man.

Just my 2L$... :)
Melina Loonie
Cosy Island Manager
Join date: 13 Sep 2005
Posts: 419
05-09-2006 02:32
From: mcgeeb Gupte
Anyone else raise prices of their items in the last 3 months due to the fall of the Linden? I haven't and wonder if its time I should before it gets even worse.


Sure.

Mel
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Smith Fizz
SF-Labs
Join date: 20 Jun 2005
Posts: 51
05-09-2006 05:20
Ive had to raise mine :S
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Melina Loonie
Cosy Island Manager
Join date: 13 Sep 2005
Posts: 419
05-09-2006 05:23
Ah ... btw ... which prices are we all talking about?

Mel
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Surreal Farber
Cat Herder
Join date: 5 Feb 2004
Posts: 2,059
05-09-2006 06:13
Ever since we started our business two+ years ago, I've regularly checked the prices of between 20-30 content creators who I consider to be benchmarks. In the last three months I've seen 75% of these creators raise their prices ranging from $L 10-30 on average in response to the dropping $L value.
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Shaun Altman
Fund Manager
Join date: 11 Dec 2004
Posts: 1,011
05-09-2006 07:04
Yes. I adjust prices daily.
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Ante Flan
'yote
Join date: 14 Sep 2005
Posts: 46
05-09-2006 07:31
Too much work for, what, maybe 100 linden more each day? I keep my prices the same, usually stuck to the 100s or 10s. What I make each day varies in the thousands, anyway, and I give away a lot. I don't need those extra cents. I make enough as it is and I try to keep my prices friendly. I could easily sell my waves for double what I do, but I've made plenty of money off of them already, much more than I expected, and I'm not greedy.
Shep Korvin
The Lucky Chair Guy
Join date: 30 Jun 2005
Posts: 305
05-09-2006 08:03
I haven't raised prices on old stock... but suspect I'm pricing new releases less generously than I would if the L$ was lower.
Smith Fizz
SF-Labs
Join date: 20 Jun 2005
Posts: 51
05-09-2006 08:31
Time to adjust them again 303L$ for 1usd.... :(
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Philip Linden
Founder, Linden Lab
Join date: 18 Nov 2002
Posts: 428
05-09-2006 09:51
This is an interesting discussion that highlights the differences between SL and the real world, which I think are differences that make SL better. In the real-world, currency exchange rate fluctuations can have a big impact, for several reasons that are absent or less relevant in SL:

Big retailers (imagine WalMart, etc) can be impacted by inflation that occurs rapidly enough to impact their margins based on unsold inventory they are holding. This can be a very big deal for companies that hold large inventories and operate at small profit margins. But in SL, there isn't very much 'inventory': stores often operate on consignment, and of course objects can make unlimited copies of themselves.

Repricing can be very expensive in the real-world, but isn't very expensive in SL. There are stickers on merchandise, printed marketing materials that have to be changed, etc. This means that even in cases where the cost of materials doesn't impact the pricing, the prices of things will not be efficient due to the fixed costs of making these changes. The cost of repricing is lower in SL, so the prices of things can be closer to correct.

So we should expect the economy of SL to be less sensitive to fluctuations in the exchange rate.
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Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
05-09-2006 10:07
From: Ante Flan
Too much work for, what, maybe 100 linden more each day? I keep my prices the same, usually stuck to the 100s or 10s. What I make each day varies in the thousands, anyway, and I give away a lot. I don't need those extra cents. I make enough as it is and I try to keep my prices friendly. I could easily sell my waves for double what I do, but I've made plenty of money off of them already, much more than I expected, and I'm not greedy.


I love your waves!

They have been an incredible value-added item for my sims, and you deserve every $L you get.


I do adjust tier rates on land parcels to 'match' a USD rate, when the $L moves by ten points or so.

As for products: I have adjusted prices, but not lately.
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Cocoanut Cookie
Registered User
Join date: 26 Jan 2006
Posts: 1,741
05-09-2006 10:18
No, I haven't changed my prices. Nor will I change them if the Linden suddenly becomes worth a lot more. (Unlikely.)

Part of my rationale: I don't notice prices in WalMart and Kroger and Macy's going up and down on a weekly basis depending on what happens on Wall Street. I think I would become too irked to shop there if they did.

CC
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Jon Rolland
Registered User
Join date: 3 Oct 2005
Posts: 705
05-09-2006 10:27
From: Cocoanut Cookie
No, I haven't changed my prices. Nor will I change them if the Linden suddenly becomes worth a lot more. (Unlikely.)

Part of my rationale: I don't notice prices in WalMart and Kroger and Macy's going up and down on a weekly basis depending on what happens on Wall Street. I think I would become too irked to shop there if they did.

CC


I would expect Walmart's prices to be noticably impacted by the exchange rate between the US and the Yuan which in the past has been a pegged rate. I'm certain if the rate changed as radically as the US/L rate has Walmart's prices would change also. I don't know the extent to which Kroger or Macy's are affected by foreign exchange rates. However I would suspect in the case of Krogers a significant change in the rate between us and a 3rd world producer would show up on their shelves. But unlike SL in the case of all your examples the return on every single product on their shelves does not depend on a single exchange rate.
ReserveBank Division
Senior Member
Join date: 16 Jan 2006
Posts: 1,408
05-09-2006 11:55
From: Surreal Farber
Ever since we started our business two+ years ago, I've regularly checked the prices of between 20-30 content creators who I consider to be benchmarks. In the last three months I've seen 75% of these creators raise their prices ranging from $L 10-30 on average in response to the dropping $L value.




A Sure Sign of Inflation.... Or should I say, Mudflation.
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Keiki Lemieux
I make HUDDLES
Join date: 8 Jul 2005
Posts: 1,490
05-09-2006 12:15
From: Philip Linden
This is an interesting discussion that highlights the differences between SL and the real world, which I think are differences that make SL better. In the real-world, currency exchange rate fluctuations can have a big impact, for several reasons that are absent or less relevant in SL:

Big retailers (imagine WalMart, etc) can be impacted by inflation that occurs rapidly enough to impact their margins based on unsold inventory they are holding. This can be a very big deal for companies that hold large inventories and operate at small profit margins. But in SL, there isn't very much 'inventory': stores often operate on consignment, and of course objects can make unlimited copies of themselves.

Repricing can be very expensive in the real-world, but isn't very expensive in SL. There are stickers on merchandise, printed marketing materials that have to be changed, etc. This means that even in cases where the cost of materials doesn't impact the pricing, the prices of things will not be efficient due to the fixed costs of making these changes. The cost of repricing is lower in SL, so the prices of things can be closer to correct.

So we should expect the economy of SL to be less sensitive to fluctuations in the exchange rate.


So you intend to exploit this at the benefit of LL and to the detriment of everyone who sells content and services in your world?

Honestly, this feels like a stealth way to tax transactions. Instead of taking money from us directly, take money indirectly by redirecting money that would have gone from one resident to another and send it to LL instead.
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ReserveBank Division
Senior Member
Join date: 16 Jan 2006
Posts: 1,408
05-09-2006 12:25
From: Philip Linden


Repricing can be very expensive in the real-world, but isn't very expensive in SL. There are stickers on merchandise, printed marketing materials that have to be changed, etc. This means that even in cases where the cost of materials doesn't impact the pricing, the prices of things will not be efficient due to the fixed costs of making these changes. The cost of repricing is lower in SL, so the prices of things can be closer to correct.

So we should expect the economy of SL to be less sensitive to fluctuations in the exchange rate.



This is too funny... King Philip believes that fluctations in the Linden Dollar
have little to no impact in SL. I guess for the person who bought L$100,000
at L$250 (US$400) to purchase a piece of land, only to have Linden Dollar
fall to L$305 and their land now worth (US$327), a 20% decline, means nothing
to the King.

Believe it or not King Philip, "Virtual Land" is "Inventory". It is an asset that is
sensitive to fluctuations in the exchange rate. Widgets may not apply, but Land
and Cold-Cash in people's accounts are effected by the exchange rate.
Thus making the arguement that Linden Labs has a fiduciary obligation to
manage the economy and prevent Inflation or Deflation.

The current scheme to sell L$ directly will only encourage Inflation..
Sending the Linden Dollar into the toilet...
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Jonas Pierterson
Dark Harlequin
Join date: 27 Dec 2005
Posts: 3,660
05-09-2006 15:49
No change in prices that I've seen. And I'm working on a few projects in my spare time to undercut the major retailers. Lower sales price = more L$ profit if the competition choose to raise their prices. I don't cash out so I can actually LOWER my prices if I want and still make a profit.
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Shaun Altman
Fund Manager
Join date: 11 Dec 2004
Posts: 1,011
05-09-2006 16:53
Thanks for stopping by to chat with us Philip. This is indeed a very interesting topic.

From: Philip Linden

This is an interesting discussion that highlights the differences between SL and the real world, which I think are differences that make SL better. In the real-world, currency exchange rate fluctuations can have a big impact, for several reasons that are absent or less relevant in SL:


I can agree with this in part.

From: Philip Linden

Big retailers (imagine WalMart, etc) can be impacted by inflation that occurs rapidly enough to impact their margins based on unsold inventory they are holding. This can be a very big deal for companies that hold large inventories and operate at small profit margins. But in SL, there isn't very much 'inventory': stores often operate on consignment, and of course objects can make unlimited copies of themselves.


LAND! Specifically, MAINLAND LAND! It is effected by exactly this. In an ideal world, land would be repriced to compensate for L$ appreciation or (more often) depreciation, consumers would pay the same USD value, and everyone would be happy. Sometimes I've gotten away with this, other times not.

Unfortunately, matters are complicated by more land than people want sitting for sale on the market. This tends to cause prices to stay pinned or even decline, in spite of currency depreciation, depending on how rampant land oversupply is at the moment.

From: Philip Linden

Repricing can be very expensive in the real-world, but isn't very expensive in SL. There are stickers on merchandise, printed marketing materials that have to be changed, etc. This means that even in cases where the cost of materials doesn't impact the pricing, the prices of things will not be efficient due to the fixed costs of making these changes. The cost of repricing is lower in SL, so the prices of things can be closer to correct.


I agree that repricing is quick and easy if you're set up right for it. This is a saving grace, when it works. Some sectors can't be set up correctly for a 1 click reprice though, resulting in a cost of hours worth of time to reprice goods and services.

Let's say, on average, it takes four hours, and has to be done weekly. How much is four hours of your time worth? I won't even talk about more tangable expenses, but just compare what sixteen hours worth of your time (4 monthly pricing adjustments) is worth to the average SL residen's monthly earnings (excluding subsidies). I think you'll see that it isn't always so cut and dry, even in SL.

From: Philip Linden

So we should expect the economy of SL to be less sensitive to fluctuations in the exchange rate.


Like everything else in the virtual economy, I think that it just depends. :)
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Torley Linden
Enlightenment!
Join date: 15 Sep 2004
Posts: 16,530
05-09-2006 16:55
xOMG ANTE FLAN WAVES = RIPPLESHOCK
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Weedy Herbst
Too many parameters
Join date: 5 Aug 2004
Posts: 2,255
05-09-2006 17:11
From: Jon Rolland
I would expect Walmart's prices to be noticably impacted by the exchange rate between the US and the Yuan.


WalMart would pay less to the manufacturer before raising prices, however if the fluctuation was to large, then of course they would raise prices.
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