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RL Ads Coming to SL

blaze Spinnaker
1/2 Serious
Join date: 12 Aug 2004
Posts: 5,898
09-30-2005 14:22
Heh well 18-24 is my definition of young adult.

But, I must be getting old..
Satchmo Prototype
eSheep
Join date: 26 Aug 2004
Posts: 1,323
09-30-2005 16:39
From: blaze Spinnaker
How do you see stagecoach working?

What young adult in their right mind wants to log onto a banking tutorial MMO?


Man when I was 18-24 I could of used all the banking help I could get. I was young, making money fast, and spending it faster...
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blaze Spinnaker
1/2 Serious
Join date: 12 Aug 2004
Posts: 5,898
09-30-2005 16:43
Heh heh. Well, I think we ALL could have used help when we were younger.

But really, who among us actually knew that?
blaze Spinnaker
1/2 Serious
Join date: 12 Aug 2004
Posts: 5,898
09-30-2005 16:45
Strike that, who among us actually wanted it?

Anyways.. I've seen stagecoach. It taught me absolutely nothing about banking.

I mean this is what you need to know about banking:

a) Bankers try to screw you by utilizing your ignorance of how interest rates work
b) The last place you ever want to put your money is in a bank (which pays diddly interest rates)
Satchmo Prototype
eSheep
Join date: 26 Aug 2004
Posts: 1,323
09-30-2005 17:02
From: blaze Spinnaker


a) Bankers try to screw you by utilizing your ignorance of how interest rates work
b) The last place you ever want to put your money is in a bank (which pays diddly interest rates)


Brilliant... can you point me to Blazecoach Island?
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Jeffrey Gomez
Cubed™
Join date: 11 Jun 2004
Posts: 3,522
09-30-2005 17:05
From: the Linked Article
Meanwhile, Hays once again rejected the notion that commercial messages would interfere with the gaming experience. "For the gamer, advertising actually adds to the realism," she said. "They respond positively."

Excuse me? I don't know what Hays is smoking (bad pun), but saying this would make any true "gamer" burn her at the stake.

They did this to Planetside in a last-ditch effort to keep the game from tanking. Sure, it adds to the realism - a desolate, destoyed, barren planet in the far reaches of outer space with all ties to Earth severed has... Duece Bigalow ads.

So please don't accept blanket statements from market goons. It is their job to put their name on everything and anything in sight unless someone restrains them.

-------

That said, new capital through advertisements would mesh well with Second Life, but only in specific areas and on an opt-in basis, similar to current malls and shopping outlets.

But if I see them flying a Coca-Cola blimp over my land, I plan to ban first, ask questions later.
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Torley Linden
Enlightenment!
Join date: 15 Sep 2004
Posts: 16,530
09-30-2005 17:13
I cite the Deuce Bigalow lameness as a shining example of WHAT NOT TO DO. Can't fool hardcore gamers, nor Residents!
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Zero Grace
Homunculus
Join date: 13 Apr 2004
Posts: 237
09-30-2005 17:13
From: Jeffrey Gomez
Excuse me? I don't know what Hays is smoking (bad pun), but saying this would make any true "gamer" burn her at the stake.
Hear, hear! Massive, Inc. (one of the biggest in-game advertisers) has been perpetuating this "ads increase realism" crap to the exclusion of common sense.

If you're interested, I've written about this topic quite a bit in the Advergaming category on my blog. Here's a post of particular relevance: Massive Still Hyping Game-Ad Realism and an article I wrote on the subject last year.
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Zero Grace, agent of Tony Walsh
Read Tony's Second Life weblog entries at Clickable Culture
DoteDote Edison
Thinks Too Much
Join date: 6 Jun 2004
Posts: 790
09-30-2005 17:15
From: someone
David Fleck, vp of marketing for game programr Linden Lab, detailed some advertising experiences from his company's "Second Life," a user-created virtual 125-square mile reality world with 55,000 users who interact socially
What they fail to mention is that SL really only has about 11,000 users, each with 4 alts. Not to mention the number of non-active lifetime basic users. I think the log-a-thons illustrate the fact that SL's population is not what LL wishes and promotes it to be.

As for RW advertising; when it happens to the point that I can't easily block it out, I'll quit. That's the number one reason I quit AOL so many years ago - I finally realized that I was PAYING THEM to send advertisements to me. (number two was their purchase and subsequent ruining of CNN and the other Turner Nets.)

I'm not against advertisements totally, in fact 99.969% of my lifetime income has come from paid advertisements... I make my living thanks to commercials. But when I feel that commercials outweigh the entertainment/service value, I'll quickly dump the entertainment/service for better options.

Finally, the only time advertisements help make a game more realistic is in sports games, such as NASCAR racing, where the sponsorships are one of the main elements of the sport.
Martin Magpie
Catherine Cotton
Join date: 13 Nov 2004
Posts: 1,826
09-30-2005 17:15
From: Satchmo Prototype
Caught this story across the wire yesterday.

Vid Game Ad Future Looks Bright


Ads in SL? They can kiss my McAss :D

yes yes feel free to quote me lol.

Mar
Torley Linden
Enlightenment!
Join date: 15 Sep 2004
Posts: 16,530
09-30-2005 17:17
From: Zero Grace
Hear, hear! Massive, Inc. (one of the biggest in-game advertisers) has been perpetuating this "ads increase realism" crap to the exclusion of common sense.

If you're interested, I've written about this topic quite a bit in the Advergaming category on my blog. Here's a post of particular relevance: Massive Still Hyping Game-Ad Realism and an article I wrote on the subject last year.


Even I don't have common sense, really, and I can see how silly statistics are being pulled out like wool to cover our eyes with.

Your articles on this are some of my faves... they illustrate the sheer ludicrousness and how things just do not IMMERSE.
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Satchmo Prototype
eSheep
Join date: 26 Aug 2004
Posts: 1,323
09-30-2005 17:19
From: DoteDote Edison

As for RW advertising; when it happens to the point that I can't easily block it out, I'll quit. That's the number one reason I quit AOL so many years ago - I finally realized that I was PAYING THEM to send advertisements to me.


Your still paying an internet provider to browse the web right? Advertising is not the devil, the RIAA is.
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Jeffrey Gomez
Cubed™
Join date: 11 Jun 2004
Posts: 3,522
09-30-2005 17:31
Thanks for the good reads, Zero.

Edit: So this is the pipe Hays must be smoking, then:
From: someone
Massive Incorporated polled 200 gamers in February 2004 and found that over 70 percent "…indicated that incorporating ads in video games would greatly enhance the quality and realism of the gaming experience provided they were done well." A separate Neilsen survey found 70 percent of respondents would like to see real products in their virtual environments, according to an August 2004 MSNBC story on advertising in games.

Reminds me of polls here in General. :D


From: Satchmo Prototype
Your still paying an internet provider to browse the web right? Advertising is not the devil, the RIAA is.

Bwahahaha:
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Satchmo Prototype
eSheep
Join date: 26 Aug 2004
Posts: 1,323
09-30-2005 18:06
While we are on the subject of Advergaming... Watercooler Games is a great blog of Ian Bogost's which often has advergaming as a topic. It tends to focus more on games created for advertising like Dannon's Frusion Breakfast Brawl then in-game advertising.
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Zero Grace
Homunculus
Join date: 13 Apr 2004
Posts: 237
09-30-2005 18:18
Ian Bogost shares my hate-on for Massive and their BS mantra. Watercooler Games is a very informative and interesting site, if you're interested in the convergence of commerce, persuasion, education, and games. I know I am :)
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Zero Grace, agent of Tony Walsh
Read Tony's Second Life weblog entries at Clickable Culture
Torley Linden
Enlightenment!
Join date: 15 Sep 2004
Posts: 16,530
09-30-2005 18:41
Hehe... you guys, GMTA!
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Martin Magpie
Catherine Cotton
Join date: 13 Nov 2004
Posts: 1,826
10-01-2005 05:13
From: Satchmo Prototype
Your still paying an internet provider to browse the web right? Advertising is not the devil, the RIAA is.


Exactly right I am already paying my internet service provider and my cable company there is enough rl advertizing. Virtual space? Whats so virtual about marketing? Someone needs to tell me again why SL is so "special" because I have seen it go from "special" to very ordinary in the past 6 months. I don't realy care if all it realy is, is a virual market place but at the very least lets be honest about it. It realy bugs me when there are attempts to show it in some mystical fairyland. Its a marketing tool these days, nothing special about that in my book. Sorry if anyone disagree's but thats how I see it.

LL Imagination, Our monthly fees.

Mar
Satchmo Prototype
eSheep
Join date: 26 Aug 2004
Posts: 1,323
10-01-2005 06:50
From: Martin Magpie
Someone needs to tell me again why SL is so "special"


How easy we forget.

SL is special because it allows people to collaboratively create, script and texture objects in a 3D Virtual World. All of the creation is done in real-time with no need to compile, upload, run and invite all your friends back in to test it. Furthermore it has Avatars which are incredibly customizable, from hair to skin to clothing to animations and has a very friendly and creative user base. Best of all you don't need permission to build things, content doesn't require approval and everything created in world is the intellectual property of the creator.

It also has the most incredibly diverse landscape of all Virtual Worlds, either multi-user or single player. The landscape stretches from the real to the surreal, with asian, european, american, modern, post modern, gothic, roman, greek and avante garde architecture.

Now someone remind me where else I can find all this? That is what makes it special. I can only suspect that people who are disenfranchised with this metaverse, either can't create things or lack imagination.

Do I agree with all of Linden Lab's decisions? Hell No... but that certainly doesn't blind me from the fact that a metaverse shaped primarily by user created content is a special place.
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Martin Magpie
Catherine Cotton
Join date: 13 Nov 2004
Posts: 1,826
10-01-2005 07:19
From: Satchmo Prototype
How easy we forget.

SL is special because it allows people to collaboratively create, script and texture objects in a 3D Virtual World. All of the creation is done in real-time with no need to compile, upload, run and invite all your friends back in to test it. Furthermore it has Avatars which are incredibly customizable, from hair to skin to clothing to animations and has a very friendly and creative user base. Best of all you don't need permission to build things, content doesn't require approval and everything created in world is the intellectual property of the creator.

It also has the most incredibly diverse landscape of all Virtual Worlds, either multi-user or single player. The landscape stretches from the real to the surreal, with asian, european, american, modern, post modern, gothic, roman, greek and avante garde architecture.

Now someone remind me where else I can find all this? That is what makes it special. I can only suspect that people who are disenfranchised with this metaverse, either can't create things or lack imagination.

Do I agree with all of Linden Lab's decisions? Hell No... but that certainly doesn't blind me from the fact that a metaverse shaped primarily by user created content is a special place.



tee hee you said "player"

thanks Siggy your answers help a bit :) basicaly i can do the same in 3ds I just cant get instant feed back or let my friends walk threw my creatiions. In answer to your question about where else; Adobe atmosphere oh and whats that other place... planet side? Rose? There? TSO? no no thats not it...hmmm the other one's name seems to escape me at the moment or was that in beta still? dunno anyways ty :)

Mar
Csven Concord
*
Join date: 19 Mar 2005
Posts: 1,015
10-01-2005 07:59
From: Martin Magpie
thanks Siggy your answers help a bit :) basicaly i can do the same in 3ds I just cant get instant feed back or let my friends walk threw my creatiions. In answer to your question about where else; Adobe atmosphere oh and whats that other place... planet side? Rose? There? TSO? no no thats not it...hmmm the other one's name seems to escape me at the moment or was that in beta still? dunno anyways ty :)

Mar


I have Maya, but at no time would I say I can basically do the same in it as I can do in SL. To me that makes a huge difference.

There are a plethora of 3D apps out there now. The closest some of them get afaik to realtime interaction are the current crop of level editors; but even those aren't instant. Friends still have to wait for you to upload your effort. And of course you can't share permissions to jointly modify something.

I'm unaware of any commercially-available program (shy of highend PLM software) that has this functionality in an immersive 3D space. If there is something, I'd be very interested to learn of it.
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