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XSTREET Price Dumping and You!

Rene Erlanger
Scuderia Shapes & Skins G
Join date: 28 Sep 2006
Posts: 2,008
11-02-2009 09:54
From: Pussycat Catnap
Walmart model:

You'll make more selling a lot cheaply than a little at a high price.

A lot of the best items in SL are going for under 200L - and rightly so. Don't like it? Put out better stuff for even cheaper, and undercut their Walmart with your own.



Not necessarily..., if one isn't any good at marketing and driving large amounts of traffic to their Store at the first instance, they're not going to make many of those low-priced sales anyway. (i.e better to sell 1 item at 200 L versus 8 @20 L)

People keep using Wal-Mart as an example, but fail to recognise that it is World renowned Brand name to begin with and "Wal-Mart`s big budget marketing department would carefully select the new store openings based on demographics and other costly analysis." Emphasis on "huge marketing budget"

Selling 20 L Dresses using an outback Store on a 512sqm plot of land with a 51 L advertising budget and ineffective marketing skills.....isn't going to cut it! The only similarity to the Wal-Mart model here are the low prices of those products relative to others within that Market sector......that's about it!


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VonGklugelstein Alter
Bedah Profeshinal Tekstur
Join date: 22 Dec 2007
Posts: 808
11-02-2009 09:55
From: Mickey Vandeverre
Yeah, me too.

But here's the reasoning: Xstreet is like a perk for merchants. (howls on this, too). Reserve it for those who are paying tiers and functioning inworld, as a reward. If you don't have an inworld store, you rarely even have to step inworld, to capture your business from Xstreet. You're not contributing inworld.... (more howls)....It should be a bonus for those who are contributing inworld, and walking to the tier pay box a dozen times a week.



the people that only sell on SLX , those without a inworld presence are the ones that are hurting LL's bottom line.

Sell for free on SLX - no overhead means can charge 1L and make profit - Merchants with stores to maintain have to react and drop prices not generating enough to pay tier - Merchants scale down their inworld operation and start posting weird messages on some forum while becoming corrupted with negativity and start to become pissed off- Pissed off customers start looking for a new hobby or better service -.

Did I miss a step?
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Vance Adder
Registered User
Join date: 29 Jan 2009
Posts: 402
11-02-2009 09:57
From: VonGklugelstein Alter
I found that out early and that was the reason I started doing textures.. buy a pack.. one good one the rest are fillers..

99% of mine are always available in singles because I don't like getting ripped off so why should my customers?.


Reminds me of the mainstream music industry.

I've started doing most of my own textures, but it's slow going. I don't sell my stuff (currently) though, it's just for personal satisfaction. :P
Osprey Therian
I want capslocklock
Join date: 6 Jul 2004
Posts: 5,049
11-02-2009 09:58
It would make the site easier to navigate if somehow items with minor variations (skirt in RED, skirt in PINK, skirt in MAGENTA, etc.) were listed as one base item, the description of which could be expanded to show the choices.
Brenda Connolly
Un United Avatar
Join date: 10 Jan 2007
Posts: 25,000
11-02-2009 10:36
From: Rene Erlanger
Not necessarily..., if one isn't any good at marketing and driving large amounts of traffic to their Store at the first instance, they're not going to make many of those low-priced sales anyway. (i.e better to sell 1 item at 200 L versus 8 @20 L)

People keep using Wal-Mart as an example, but fail to recognise that it is World renowned Brand name to begin with and "Wal-Mart`s big budget marketing department would carefully select the new store openings based on demographics and other costly analysis." Emphasis on "huge marketing budget"

Selling 20 L Dresses using an outback Store on a 512sqm plot of land with a 51 L advertising budget and ineffective marketing skills.....isn't going to cut it! The only similarity to the Wal-Mart model here are the low prices of those products relative to others within that Market sector......that's about it!


.


You left how WalMart routinely strong arms suppliers to sell to them at rock bottom prices, or to sell to them exclusively. They are successful, but I would never adopt their business practices if I were to run a business.
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Mickey Vandeverre
See you Inworld
Join date: 7 Dec 2006
Posts: 2,542
11-02-2009 10:36
From: VonGklugelstein Alter
the people that only sell on SLX , those without a inworld presence are the ones that are hurting LL's bottom line.

Sell for free on SLX - no overhead means can charge 1L and make profit - Merchants with stores to maintain have to react and drop prices not generating enough to pay tier - Merchants scale down their inworld operation and start posting weird messages on some forum while becoming corrupted with negativity and start to become pissed off- Pissed off customers start looking for a new hobby or better service -.

Did I miss a step?


You pretty much covered it!
Ralektra Breda
Template Painter
Join date: 7 Apr 2008
Posts: 1,875
11-02-2009 11:38
From: Rene Erlanger

Selling 20 L Dresses using an outback Store on a 512sqm plot of land with a 51 L advertising budget and ineffective marketing skills.....isn't going to cut it!

.


According to who? Perhaps the person selling the 20L dresses is quite happy with the SL fun money they generate. Not every creator in SL is looking to make a RL income. Some of them just want to make enough to have some fun and be able to buy some things without having to dump RL money into the game. How many 20L dresses to they have to sell in a month to pay their membership? If they sell 4 or 5 a day, they win.

Edit:

I agree, by the way, that anyone who uses Xstreet should have a store in world, and should also be piof.
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LittleMe Jewell
...........
Join date: 8 Oct 2007
Posts: 11,319
11-02-2009 12:13
From: VonGklugelstein Alter
the people that only sell on SLX , those without a inworld presence are the ones that are hurting LL's bottom line.

Sell for free on SLX - no overhead means can charge 1L and make profit - Merchants with stores to maintain have to react and drop prices not generating enough to pay tier - Merchants scale down their inworld operation and start posting weird messages on some forum while becoming corrupted with negativity and start to become pissed off- Pissed off customers start looking for a new hobby or better service -.

Did I miss a step?
I think that anyone selling on Xstreet should have PIOF, but I would allow new creators to sell on Xstreet for 3-6 months before requiring an inworld store -- because it allows the new person to get started easier and cheaper. Not all inexpensive stuff is 'cheap', but if a new creator is limited in funds, then selling on Xstreet can help them gain some money to then start selling inworld also.
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VonGklugelstein Alter
Bedah Profeshinal Tekstur
Join date: 22 Dec 2007
Posts: 808
11-02-2009 12:15
From: Vance Adder
Reminds me of the mainstream music industry.

I've started doing most of my own textures, but it's slow going. I don't sell my stuff (currently) though, it's just for personal satisfaction. :P



in a twisted way every texture I do make is for myself.. some day when I learn how to build something wiith more than one room, I will become a builder lol
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Kitty Barnett
Registered User
Join date: 10 May 2006
Posts: 5,586
11-02-2009 12:26
From: LittleMe Jewell
if a new creator is limited in funds, then selling on Xstreet can help them gain some money to then start selling inworld also.
Renting land isn't prohibitively expensive to anyone's budget though.

And if someone wants to pull the tired old "but I don't want to spend any money on SL" then it would be their own choice that's preventing them from being able to sell on XStreet.
VonGklugelstein Alter
Bedah Profeshinal Tekstur
Join date: 22 Dec 2007
Posts: 808
11-02-2009 12:30
From: LittleMe Jewell
I think that anyone selling on Xstreet should have PIOF, but I would allow new creators to sell on Xstreet for 3-6 months before requiring an inworld store -- because it allows the new person to get started easier and cheaper. Not all inexpensive stuff is 'cheap', but if a new creator is limited in funds, then selling on Xstreet can help them gain some money to then start selling inworld also.



As long as they are PIOF sure thing.. I approve it! Actually that by itself should be the only requirement.. no premium account.. go to to one of the resident owned sites.

In the beginning I did virtually no sales on SLX and only used it as my personal texture viewer, all sales were from in world. Then came the Push for everybody to neatly file in a row and start sharing their earnings with LL via their commissions and overpriced listing features.. now Inworld business is a lot less than that of SLX.

My solution is.. let anybody sell anything they want but if they are not a PIOF (premium with land) then sell your stuff and give your freebies away in world or on private sites only. Trying to crosscheck who has a store and who doesn't is too much hassle./ A simple " Owns Land - Does Not own Land filter will be easy to set up.

Perhaps LL should adjust the pricing of the memberships and tier for those that have to pay VAT so that the actual final cost to each user is the same.. that would kick open a few doors
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Whimsycallie Pegler
Registered User
Join date: 28 Apr 2006
Posts: 1,003
11-02-2009 14:02
Sounds like this thread got pretty complicated. I am not really a retailer. Although I have sold a thing or two in SL. It is definately not my focus. What I am is a shopper.

As far as Xstreet and pricing. I might buy something less expensive on Xstreet if I want to try out a new retailer. If they have something inexpensive and intersting I might make a more impulsive buy and give them a try.

For most of my expensive purchases, I will look it up on Xstreet then go in world to buy. Although I have a list of retailers whose items I know I enjoy and occasionally I grab those off Xstreet.
Amity Slade
Registered User
Join date: 14 Feb 2007
Posts: 2,183
11-02-2009 14:18
An "in-world shop required" rule would just simply be an artificial barrier to entry into the economy. Artificial barriers to entry are a bane to a free market economy.

For consumers who want to purchase straight from the website, an in-world store serves no purpose. For any consumer who wants to visit an in-world store before buying, they are free to choose not to buy the product without the ability to view it in-world first.

Merchants who can lower prices through eliminating unnecessary overhead costs shouldn't be prohibited, they should be rewarded.

That said, it admittedly reflects poorly upon Second Life that there may be a heavy advantage to shopping out-of-world for products to use in-world. The solution though is not to create artificial barriers to merchants operating strictly through a website; the solution is develop ways of making in-world comparison shopping easier. It's sad that the flavor-of-the-day for Linden Lab seems to be developing web sites to draw users out-of-world (XStreetSL, rumored Facebook initiatives), instead of improving experiences in-world.
Brenda Connolly
Un United Avatar
Join date: 10 Jan 2007
Posts: 25,000
11-02-2009 14:21
From: Amity Slade
An "in-world shop required" rule would just simply be an artificial barrier to entry into the economy. Artificial barriers to entry are a bane to a free market economy.

For consumers who want to purchase straight from the website, an in-world store serves no purpose. For any consumer who wants to visit an in-world store before buying, they are free to choose not to buy the product without the ability to view it in-world first.

Merchants who can lower prices through eliminating unnecessary overhead costs shouldn't be prohibited, they should be rewarded.

That said, it admittedly reflects poorly upon Second Life that there may be a heavy advantage to shopping out-of-world for products to use in-world. The solution though is not to create artificial barriers to merchants operating strictly through a website; the solution is develop ways of making in-world comparison shopping easier. It's sad that the flavor-of-the-day for Linden Lab seems to be developing web sites to draw users out-of-world (XStreetSL, rumored Facebook initiatives), instead of improving experiences in-world.


Agreed. Look at all the junk they have on the Dashbored (tm).
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Ralektra Breda
Template Painter
Join date: 7 Apr 2008
Posts: 1,875
11-02-2009 16:41
From: Amity Slade
An "in-world shop required" rule would just simply be an artificial barrier to entry into the economy. Artificial barriers to entry are a bane to a free market economy.

For consumers who want to purchase straight from the website, an in-world store serves no purpose. For any consumer who wants to visit an in-world store before buying, they are free to choose not to buy the product without the ability to view it in-world first.

Merchants who can lower prices through eliminating unnecessary overhead costs shouldn't be prohibited, they should be rewarded.

That said, it admittedly reflects poorly upon Second Life that there may be a heavy advantage to shopping out-of-world for products to use in-world. The solution though is not to create artificial barriers to merchants operating strictly through a website; the solution is develop ways of making in-world comparison shopping easier. It's sad that the flavor-of-the-day for Linden Lab seems to be developing web sites to draw users out-of-world (XStreetSL, rumored Facebook initiatives), instead of improving experiences in-world.


for me, the in-world shop and PIOF would be geared more toward accountability. As it is, anyone can make a fake name and start selling on Xstreet. While having to identify one's self by name for PIOF might not STOP those who are out to profit from theft, it would certainly slow it down.
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Amity Slade
Registered User
Join date: 14 Feb 2007
Posts: 2,183
11-02-2009 16:51
From: Ralektra Breda
for me, the in-world shop and PIOF would be geared more toward accountability. As it is, anyone can make a fake name and start selling on Xstreet. While having to identify one's self by name for PIOF might not STOP those who are out to profit from theft, it would certainly slow it down.


I agree that some sort of identification like PIOF might be good because it increases accountability, I don't think requiring an in-world store does anything to increase accountability.
Bec Sadofsky
Yup it's Iowa
Join date: 8 Jan 2008
Posts: 535
11-02-2009 16:59
ok going to ummm go in the deep water here.

So since I make a few things. And I do sell on SLX probably too cheaply to some. But I price according to what I want it to be. I need an in world store to be valid?

To me the fun is the making and figuring things out. I am not here to make a RL living. If I make a sale I make a sale.

So dont see anything wrong in what I do.
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Ralektra Breda
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Posts: 1,875
11-02-2009 19:18
From: Amity Slade
I agree that some sort of identification like PIOF might be good because it increases accountability, I don't think requiring an in-world store does anything to increase accountability.


Yes, let me modify my earlier statement, I was thinking that someone should be paying either premium fees or some sort of tier...then remembered that there are stores who pay tier to sim/island/estate owners and not to LL directly. So I guess just PIOF.

And Bec, you are right, you shouldn't need an inworld store but you should be PIOF. I'm not trying to be elitist here, I'm just saying that LL needs some sort of paper trail to be able to identify who is selling what. And if someone is caught selling stolen goods, they would be all done unless of course they have an alt with different RL information :P
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Isablan Neva
Mystic
Join date: 27 Nov 2004
Posts: 2,907
11-03-2009 06:45
From: Ralektra Breda
And Bec, you are right, you shouldn't need an inworld store but you should be PIOF.



I'm not sure I agree. When you do nothing but take, it becomes a one sided relationship. For commerce to work properly, your merchant class has to participate in the economy. People buy their stuff and the merchant class in turn buys other people's stuff with the profits and everybody re-invests in the community. When the money taken in by the merchant just leaves the community, the community loses. A thriving merchant class in-world buys prefab stores, they buy land, they buy gadgets like vendors, visitor counters, landmark givers, etc. that keep other merchants who build items for commerce in business.

The more people who simply take and fail to participate in the economy, the less everyone has in the end. LL will figure that out soon enough when revenues need goosing.
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Bec Sadofsky
Yup it's Iowa
Join date: 8 Jan 2008
Posts: 535
11-03-2009 14:40
hmmm I am pretty sure I put more into SL then I "take" pretty darn positive on that! I may not buy vendors or prefab stores. But I do put plenty in and I do buy plenty from other merchants.

So dont really see where I am just "taking" and not putting in.
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Brenda Connolly
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Join date: 10 Jan 2007
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11-03-2009 16:38
From: Ralektra Breda
Yes, let me modify my earlier statement, I was thinking that someone should be paying either premium fees or some sort of tier...then remembered that there are stores who pay tier to sim/island/estate owners and not to LL directly. So I guess just PIOF.

And Bec, you are right, you shouldn't need an inworld store but you should be PIOF. I'm not trying to be elitist here, I'm just saying that LL needs some sort of paper trail to be able to identify who is selling what. And if someone is caught selling stolen goods, they would be all done unless of course they have an alt with different RL information :P


LL should have a paper trail on EVERYONE who uses SL...in my opinion.
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Pussycat Catnap
Sex Kitten
Join date: 15 Jun 2009
Posts: 1,131
11-03-2009 18:18
From: Isablan Neva
Experience has disproven this theory. I thought this same thing myself and thus built a $200L skybox to add to my lineup -- as a test. I expected that thing to fly off the shelf since it was less than 50% the cost of my other small skyboxes. What actually happened is that I can't give the $200L model away and the $3500L skyboxes at the top end of my range continue to outsell it 5 to 1.

Not everything is as it appears.



Bare Rose

- go there, look at the prices, look at the crowds, look at how much volume she does.

Everything's in the 100-200L range, and top notch in quality.

Low price and volume works - but it also has to be good enough for people to want to use it.
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Ralektra Breda
Template Painter
Join date: 7 Apr 2008
Posts: 1,875
11-03-2009 19:08
From: Bec Sadofsky
hmmm I am pretty sure I put more into SL then I "take" pretty darn positive on that! I may not buy vendors or prefab stores. But I do put plenty in and I do buy plenty from other merchants.

So dont really see where I am just "taking" and not putting in.


Don't take it personally, if you are putting in then you aren't one of the people who aren't.
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Isablan Neva
Mystic
Join date: 27 Nov 2004
Posts: 2,907
11-03-2009 19:19
From: Pussycat Catnap
Bare Rose

- go there, look at the prices, look at the crowds, look at how much volume she does.

Everything's in the 100-200L range, and top notch in quality.

Low price and volume works - but it also has to be good enough for people to want to use it.



My alts shop at Bare Rose, so I know.

My point was that there is room in the marketplace for both Walmart and Nordstrom, their customer segments don't necessarily overlap. Price isn't always the reason things don't sell and I wanted to counter the assumption that everyone needs to drop their prices if they want to compete. Style trumps price for a lot of people. What is the difference between a L$100 generic red high heel shoe and a Stiletto Moody red high heel shoe? Their purchasers are completely different customer segments.
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Marianne Little
A hopeless fool
Join date: 14 Aug 2007
Posts: 645
11-04-2009 01:44
Some of the fun with XStreetsl, is when I find hidden "gems" in the massive volume of sheer crap. Like the new bathroom I got yesterday. Modern looking, very nice colors, and such a low prize that I feel the need to apologize to the seller. Finding that in the massive amount of medieval and victorian styled baths was just win for me. I wrote the review on the demo since I got the bath inworld. Yes, the seller even has a free demo that you can order and rez home, and look close on it in 10 min before it poofs. I don't know this merchant from Adam, but she sure as hell do things right IMHO.

Then, just after that, I found the perfect downlights for the ceiling, it's a kick. It's such merchants that makes it worth browsing XStreetsl.



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