How about an XML-RPC call we can make which says whether or not a key saw an advertisement and which ad it was that the key saw.
This way we can measure how effective a particular ad spot was.
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blaze Spinnaker
1/2 Serious
Join date: 12 Aug 2004
Posts: 5,898
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05-01-2005 00:03
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Taken from The last paragraph on pg. 16 of Cory Ondrejka's paper "Changing Realities: User Creation, Communication, and Innovation in Digital Worlds :
"User-created content takes the idea of leveraging player opinions a step further by allowing them to effectively prototype new ideas and features. Developers can then measure which new concepts most improve the products and incorporate them into the game in future patches." |
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Rathe Underthorn
Registered User
Join date: 14 May 2003
Posts: 383
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05-01-2005 00:32
I've actually thought about some methods for campaign analytics as more advanced features to allow advertisers a method to track sales leads and conversion rates. Similiary to your suggestion. This would be either through the site, email, or xml-rpc so that it could be tied into LSL vendor scripts, etc
My initial idea was that I would provide a tracking snippet of LSL code that could be put into a any vendor script to log your sales to your account and then provide a full page/interface with charts, tables, graphs, etc. showing sales leads by impressions and clicks. Drop off rates, conversion times, etc. Thoughts? Ideas? How many would be interested in this feature? |
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blaze Spinnaker
1/2 Serious
Join date: 12 Aug 2004
Posts: 5,898
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05-01-2005 00:52
I think the people who would be savvy enough to use it would get by with just a list of keys that saw which ad when or you could give us a list of one way SHA-hashed keys, that way we could only do a test of keys we know (ie, came to our store) for privacy.
For those who aren't savvy enough, I suspect they wouldn't understand how to use it unless you really made it easy and obvious. _____________________
Taken from The last paragraph on pg. 16 of Cory Ondrejka's paper "Changing Realities: User Creation, Communication, and Innovation in Digital Worlds :
"User-created content takes the idea of leveraging player opinions a step further by allowing them to effectively prototype new ideas and features. Developers can then measure which new concepts most improve the products and incorporate them into the game in future patches." |
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FlipperPA Peregrine
Magically Delicious!
Join date: 14 Nov 2003
Posts: 3,703
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05-01-2005 06:22
Damn Rathe, that BLOWS amig0. Sorry to hear about this. I don't envy your Inbox! Best of luck getting everything back to 5x5.
 -Flip _____________________
Peregrine Salon: www.PeregrineSalon.com - my consulting company
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Cubey Terra
Aircraft Builder
Join date: 6 Sep 2003
Posts: 1,725
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05-01-2005 07:36
I've actually thought about some methods for campaign analytics as more advanced features to allow advertisers a method to track sales leads and conversion rates. Similiary to your suggestion. This would be either through the site, email, or xml-rpc so that it could be tied into LSL vendor scripts, etc My initial idea was that I would provide a tracking snippet of LSL code that could be put into a any vendor script to log your sales to your account and then provide a full page/interface with charts, tables, graphs, etc. showing sales leads by impressions and clicks. Drop off rates, conversion times, etc. Thoughts? Ideas? How many would be interested in this feature? That would be fantastic. I personally would like to see a report of the locations where my ad appeared, sorted by number of impressions and clicks, for example. That would really help me focus my campaigns. _____________________
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