Ranma, it seems that you fear that, for some reason, your freedom will be restricted while others need more protection on business transactions — namely, valid accounting for SL companies.
Fortunately, both systems can run side-by-side. By this I mean that you can have some sort of accounting & legal system — if one manages to enable "enforcing authorities" for those who wish the benefits of them — while others are simply beyond that system.
Imagine a SL with an optional enforcing authority. Businesses registered with that authority are required to present some sort of accounting towards that authority. You, as a consumer, are able to make a choice: either you deal with an accounted-for business, or you take your chances with one that has no external accounting and auditing. The choice is ultimately yours, but, in the first case, you can have a third party verifying that business' claim. In the second case, it's only a question of trust — there is no third party validity.
As a consumer, who would you prefer to do business with?
In RL, this exists, to several degrees. Accounting is usually easier than a legal, enforcing authority, and it can rely upon trust only. Many third-world countries with shaky legal systems deal with this issue every day: how can they prove to international investors that their accounting is done correctly? The answer, of course, is outsourcing an "outside" accounting service — like the ones provided by a European, American, or Japanese consulting company. They provide, for a fee, a validity of the accounting under a well-established accounting system — and not under the own country's legal system. This happens all the time. This could happen to SL as well. I can imagine that a SL company
audited by KPMG or PWC or whatever international auditors you fancy would certainly be more trusted...
Also, organisations like the World Trade Organisation are able to set up accounting, commerce and finance rules, without needing to employ "force". Basically members just need to accept its rulings if they wish to be part of it. This is of course not unlike other types of international organisations; their "enforcement" is valid to the point that members may voluntarily (or involuntarily) leave if they aren't willing to follow those guidelines any more. This, again, is perfectly possible to do in Second Life.
The
biggest issue in SL is, of course, critical mass. A 20-member "Chamber of Commerce" or similar organisation simply won't be able to make it. Who cares if 5 businesses in SL are regularly audited by some anonymous avatar who nobody ever heard about? Clearly, this will only happen when a group manages to attract thousands and thousands of members. So far, all attempts to do something like that utterly failed — they collapsed due to lack of support, and because the effort to set up similar organisations far outweight the benefits.
Contracts, non-repudiable notaries ("Nota Bene" from Zarf) and laywers (or at least arbitrators/mediators) already exist, and they certainly will continue to exist and increase, as SL businesses grow and become interesting enterprises. To a degree, however, I think that a SL business that growths to a point it's able to sustain finantially its RL members (ie. they are able to live off their business in SL), they'll certainly prefer to establish themselves as RL companies instead. This trend will rather grow than otherwise. Imagine that a very charismatic "auditing group" is able to claim 20,000 SL merchants as their costumers. Certainly this will be give them a large amount of credibility — at least while they have a significant percentage of the user base. But with one million users in late 2007, these will only be 2% — not very important overall. The trick would be to be able to claim new members in the direct proportion of the user growth. But this is quite difficult. As can be seen in this thread, the younger a user is in SL, the less one is willing to accept the parallels between SL and RL; worse than that, older users (fortunately a dwindling minority, in relative numbers) are absolutely
against it. So it's only a certain group of users — established well enough in SL and with some experience, but not too old — that is quite interested in protecting their reputation, their business, and their credibility. However, SL grows far faster than this group of interested users — because they need some maturity in SL, they'll always "lag" behind the newest batch of users, who will defend "escapism" as their sole reason for being in SL, and always outnumber the remaining users by far.
For me, I think, is that this approach doesn't work well for SL, until it reaches the limits of its possible growth. How far will this take? Well, the Internet is still growing, and about 15% of the world population is online (there is still space to grow). We haven't seen any types of "Internet business associations" to emerge world-wide. Instead, Internet commerce has been neatly integrated in the world commerce — it's just another medium — although there are some notorious exceptions. In the Internet, locally, you have "consumers' associations" — see what happens among eBay users, for instance — but these are never global in scope, i.e. my rating at eBay has no effect on my rating at Amazon.com, and so on.
So, the Internet, which in the mid-1990s was looked upon as the "new frontier", was slowly absorved over the years — the "frontier" became incorporated into the "mainland" over enough time. Second Life is still young. There is still this feeling that everything is far, far away from the "real world" — that somehow, by logging in, we can forget what's outside our windows, shut ourselves in, and isolate us from the real world.
But it's just an illusion. Granted, it may take a long time for that illusion to be dispelled — we don't need a million users in SL, but a billion or so — and we can certainly enjoy it while it lasts. But ultimately, people in 2015 will list on their email signatures both the addresses for their homepages as well as their location in Second Life (or however it's going to be called in 2015) — meaning that SL, as a "new media", will probably be used, side-by-side, with other media like mobile phones or email addresses, to communicate, to keep in touch, and — to do business.
Still, nothing prevents people from side-stepping the incoming avalanche and isolate themselves from the rest of the world. They do it every day on the Internet today. They'll probably do the same in SL in 2015. There is definitely room for both views, side by side.