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Marketing Second Life
Argent Stonecutter
Emergency Mustelid
Join date: 20 Sep 2005
Posts: 20,263
03-24-2009 06:33
From: Alix MacMoragh
but it suddenly hit me that LL could give people lindens if they stick around. Like maybe if you've logged in ten times in your first 30 days, they credit you $1000L.
They used to have a L$50 a week minimum stipend for EVERYONE, but that was when you needed to pay at least for a Basic account (7 days free, $10.00 to make the account permanent, and you got a bonus... I can't recall now what it was, something between L$250 and L$1000... when you paid). My original avatar (I'm really an alt, he claims, even though I hardly ever log in as him except to collect his stipend) still gets L$50 a week.

I really don't think that was such a bad idea.

Later they gave you a bonus for giving them your payment info. L$250, I think.
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Argent Stonecutter - http://globalcausalityviolation.blogspot.com/

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Argent David
Registered User
Join date: 20 Sep 2005
Posts: 11
03-24-2009 06:42
From: Argent Stonecutter
I'm really an alt, he claims, even though I hardly ever log in as him except to collect his stipend.
Damn straight, you posh beggar.
Lindal Kidd
Dances With Noobs
Join date: 26 Jun 2007
Posts: 8,371
03-25-2009 09:46
From: Key MacMoragh
Life without limits.

One thing they could market is the way that some people have overcome handicaps, for example, people who can't walk in RL who do all sorts of physical activities in SL such as skydiving, motorcycle racing, surfing....


That's a great one, Key. It turns a very insensitive remark attributed to Philip Rosedale on its head.
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It's still My World and My Imagination! So there.
Lindal Kidd
Chipley Chippewa
Googlemonger
Join date: 25 Aug 2007
Posts: 56
03-31-2009 09:27
More 'pithyness' from the non-sensical and sloganized approach:

"Nothin' says lovin' like Second Life from the oven."

"The Second Life that eats like a meal"

"Only Second Life can prevent forest fires."

"I am stuck on Second Life, coz Second Life's stuck on me."

"Nobody better lay a finger on my Second Life!"

"Keep that Second Life complexion"

"Show me the Second Life!"

"Strong enough for a man, made for a Second Life."

"Now with 50% more Second Life"

"We'll leave the Second Life on for you."

"I can't believe I ate the whole Second Life."
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Lindal Kidd
Dances With Noobs
Join date: 26 Jun 2007
Posts: 8,371
03-31-2009 14:30
I think those are all somebody else's IP. :p
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It's still My World and My Imagination! So there.
Lindal Kidd
Chipley Chippewa
Googlemonger
Join date: 25 Aug 2007
Posts: 56
04-01-2009 06:23
From: Lindal Kidd
I think those are all somebody else's IP. :p


They're only someone else's in rl. :P
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Chipley Chippewa
Googlemonger
Join date: 25 Aug 2007
Posts: 56
04-01-2009 10:02
Maybe slogan rip-offs would be a good marketing ploy for pulling companies into SL - LL can stipulate that companies cannot start a lawsuit in SL against a resident for slogan copyright infringement unless they own a private island for at least one year. :P:P
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Cudaboy Lockjaw
Registered User
Join date: 8 Jan 2008
Posts: 8
04-08-2009 10:37
From: Chipley Chippewa
More low-brow pithy slogans:

"Second Life - You'll never need Viagra...ever!"

"Second Life - Abandoning reality 1 n00b at a time. "

"Second Life - Abandon your reality today."

"Second Life - Escapism at its pixeliest."

"Second Life - When you care enough to send the very best, send a freebie instead."


I have to add a few
"Second Life - If you can't build it copybot it."
"Second Life - If you cant get "it" in RL you can get it in Second Life ;)."
"Second Life - Ever experienced a virtual traffic jam In SL you can just TP."
Chipley Chippewa
Googlemonger
Join date: 25 Aug 2007
Posts: 56
04-15-2009 18:23
Hi Lindal,

A serious one popped into my head tonight:

Scene 1: n00bie Linden starts off at a Welcome Area. n00bie meets a SL mentor, they have a short q&a about gettin' stuff in SL and they tp to a freebie spot; n00bie starts picking out items.

Scene 2: n00bie looks good wearin' the freebies, n00bie tp's to a sandbox and does a quick build; n00bie rezzes a platform and the scene continues with a sped up build capture of a small home. No textures applied, just wood texture. n00bie raises the platform and home 1 meter, then 5 meters, then 10 meters, then out of camera view.

Scene 3: n00bie tp's all over; stores, Svarga, live event, some classy sl stuff that I'm not aware of, then tp's to a very crowded club with some bumpin' techno, preferrably drum n' bass. n00bie walks around the club for 10 seconds or so, then walks out of the club and starts flying straight up. n00bie ends up at the platform built earlier with the home, except now the home looks complete with textures, furniture, etc.. Camera pans in on the house, and then past the house onto the SL horizon and the slogan flashes in:

"Second Life - A breath of fresh air."
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