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Advertising in Second-Life: Opinions. |
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Claudia Rothmanay
Registered User
Join date: 4 Nov 2009
Posts: 3
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11-04-2009 06:12
Firstly, I am sorry if this is not allowed in this forum.
Basically, I'm doing my engineering dissertation on 'Advertising within Second-Life' (Specifically with Real-life; like Coca-Cola) and I need user opinons. What do you think about the advertising? Do you like it? Why? Do you hate it? Why? I need good and bad opinions. Express your mind!  Thanks for your help! |
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Brenda Connolly
Un United Avatar
Join date: 10 Jan 2007
Posts: 25,000
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11-04-2009 06:16
Do you mean RL advertising?
If so the answer is an emphatic NO! There is already enough ad garbage in RL, I'd prefer it stay in out of SL. I have a question. What does Advertising in Second Life have to do with Engineering? _____________________
Don't you ever try to look behind my eyes. You don't want to know what they have seen.
http://brenda-connolly.blogspot.com |
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Claudia Rothmanay
Registered User
Join date: 4 Nov 2009
Posts: 3
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11-04-2009 06:18
Yeah, sorry I'll have to edit this post to add the Real Life section.
I do an e-business degree, but the University still classes me as 'engineering'. |
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Pserendipity Daniels
Assume sarcasm as default
Join date: 21 Dec 2006
Posts: 8,839
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11-04-2009 06:51
Advertising is ted.
Pep (Spot the allusion.) _____________________
Hypocrite lecteur, — mon semblable, — mon frère!
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Rhonda Huntress
Kitteh Herder
Join date: 21 Dec 2008
Posts: 1,823
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11-04-2009 06:51
For a communications platform, there is little to know mass communications involved.
Get in world. Spend time learning how the community works. Then you will see your original questions are not the right questions to be asking. _____________________
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Pserendipity Daniels
Assume sarcasm as default
Join date: 21 Dec 2006
Posts: 8,839
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11-04-2009 06:54
For a communications platform, there is little to know mass communications involved. Get in world. Spend time learning how the community works. Then you will see your original questions are not the right questions to be asking. Pep (And Rhonda is not even an ESLer.) _____________________
Hypocrite lecteur, — mon semblable, — mon frère!
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Pserendipity Daniels
Assume sarcasm as default
Join date: 21 Dec 2006
Posts: 8,839
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11-04-2009 06:57
Yeah, sorry I'll have to edit this post to add the Real Life section. I do an e-business degree, but the University still classes me as 'engineering'. Pep (If you are an EFLer, how did you blag your way into university?) _____________________
Hypocrite lecteur, — mon semblable, — mon frère!
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Claudia Rothmanay
Registered User
Join date: 4 Nov 2009
Posts: 3
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11-04-2009 06:57
Do people mind if I use your second-life usernames in my quotes?
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Claudia Rothmanay
Registered User
Join date: 4 Nov 2009
Posts: 3
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11-04-2009 07:04
I'd guess you are an ESLer, which is why you have explained very badly that it is the SL advertising of RL products in which you are interested. Pep (If you are an EFLer, how did you blag your way into university?) I actually have no idea what an ESLer is, or EFLer for that matter. |
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spinster Voom
Registered User
Join date: 14 Jun 2007
Posts: 1,069
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11-04-2009 07:09
Just in case Mari's busy at the moment ...
My usual answer... "Similarly, some of the first educators and researchers in SL were a bit clumsy in their approach. There were early incidents in which Residents felt—rightly—that they were being spied upon or treated like guinea pigs rather than human beings. Imagine how you would feel if an entire class of students set up right next to your vacation hideaway, left trash lying around, logged your conversations, and posted them on the Internet with criticism and mean-spirited comments. This is exactly what happened to some early Residents. Things have improved greatly in the years since then, but sometimes SL Residents are still subject to that kind of inconsiderate behavior. For example, a constant stream of researchers (often students) posts on the Second Life official forums requesting that Residents please take their surveys. Most of these surveys include the same questions that have been asked over and over. Often they aren't spell-checked, or refer to SL as a game—a sure way to irritate a substantial number of Residents. Some Residents make a hobby of critiquing these surveys, pointing out how the questions and their wording make it clear that the researcher isn't familiar with Second Life. Some post outright that they are sick of badly planned surveys and suggest that the researchers log in and do their own research." From The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement by Kimberly Rufer-Bach ISBN-13: 9780470412916 _____________________
Grunting is hard  |
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Phil Deakins
Prim Savers = low prims
Join date: 17 Jan 2007
Posts: 9,537
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11-04-2009 07:11
I actually have no idea what an ESLer is, or EFLer for that matter. My opinion on RL advertising in SL is that it would be a waste of time and/or money. There aren't enough people for it to do much, if anything. SL isn't like RL, where ads can be strategically placed so that a lot of people see them. The people logged into SL at any one time are so scattered that there are no strategic places to put RL ads where they will be seen by a significant number of people. _____________________
Prim Savers - almost 1000 items of superbly crafted, top quality, very low prim furniture, and all at amazingly low prices.
http://slurl.com/secondlife/Seymour/213/120/251/ |
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Rhonda Huntress
Kitteh Herder
Join date: 21 Dec 2008
Posts: 1,823
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11-04-2009 07:23
The people logged into SL at any one time are so scattered that there are no strategic places to put RL ads where they will be seen by a significant number of people. *IF* Linden Lab wanted to sell mass advertising ... log in screens and tp screens would be the place to put them. _____________________
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Brenda Connolly
Un United Avatar
Join date: 10 Jan 2007
Posts: 25,000
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11-04-2009 07:53
*IF* Linden Lab wanted to sell mass advertising ... log in screens and tp screens would be the place to put them. I think they do, in a bad way. There just are too many early adopters around. Once the More Predictables come in bigger numbers, I expect to see it in some form. Want an Adfree viewer? Sign up for Premium. It would make me fork over the 10 bucks a month in all probability. Or..they can just allow a controlled program of adfarmimg..at welcome areas, on LL land, etc. Or howabout like they do in those FB games...besides buying Lindens with your plastic, you can do those "trial offers" schemes for Lindens, similar to survey spams that are still in world, but with LL's stamp of approval? _____________________
Don't you ever try to look behind my eyes. You don't want to know what they have seen.
http://brenda-connolly.blogspot.com |
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Lindal Kidd
Dances With Noobs
Join date: 26 Jun 2007
Posts: 8,371
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11-04-2009 07:59
ESL = English as a Second Language
EFL = English as a First Language What Pep means is, he thinks you're a furriner who cain't speak plain English, or that you are so ignorant of your mother tongue that they should never have let you into college. In other words, he insulted you multiple times while imparting no useful information. Typical of him. Advertising Real Life products in SL is a waste of time and resources. Several RL companies have already discovered this. The residents resent it, and people in SL don't want to know about RL stuff anyway...if they want that, they will log out and look for it in RL. There IS, however, lots of advertising in SL...for SL products. Land, entertainment venues, and virtual merchandise of all sorts is advertised using every means possible. Billboards, shouters, notecard givers, group notices, group chat, sales, giveaways, contests... _____________________
It's still My World and My Imagination! So there.
Lindal Kidd |
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Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
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11-04-2009 08:00
Hey, if my tier fees went down a bit because advertisers got to spew ads to teleporting freetards, I am *all* for it. Bring it on!
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 Steampunk Victorian, Well-Mannered Caledon! |
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Phil Deakins
Prim Savers = low prims
Join date: 17 Jan 2007
Posts: 9,537
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11-04-2009 08:02
Hey, if my tier fees went down a bit because advertisers got to spew ads to teleporting freetards, I am *all* for it. Bring it on! _____________________
Prim Savers - almost 1000 items of superbly crafted, top quality, very low prim furniture, and all at amazingly low prices.
http://slurl.com/secondlife/Seymour/213/120/251/ |
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Rhonda Huntress
Kitteh Herder
Join date: 21 Dec 2008
Posts: 1,823
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11-04-2009 08:04
Teleporting freetards? LOL That would be me _____________________
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Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
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11-04-2009 08:09
Teleporting freetards? LOL Yesh! If they won't go premium or buy $L, stick 'em with 30 second ads. Hey, guess who's $ub$idi$ing all those free voice minutes and all this bandwidth with their tier! (sorry Rhonda, just when I'm paying nearly 9000 a month I start gettin' all edgy and feral about the issue!) _____________________
Steampunk Victorian, Well-Mannered Caledon! |
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Brenda Connolly
Un United Avatar
Join date: 10 Jan 2007
Posts: 25,000
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11-04-2009 08:10
That would be me Mee two. I would be all for sellind ads space to SL businesses, but the RL corps need to stay away, as far as I am concerned. _____________________
Don't you ever try to look behind my eyes. You don't want to know what they have seen.
http://brenda-connolly.blogspot.com |
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Deira Llanfair
Deira to rhyme with Myra
Join date: 16 Oct 2006
Posts: 2,315
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11-04-2009 08:12
RL advertising in SL? I think I'd avoid it.
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Deira
Must create animations for head-desk and palm-face!. |
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Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
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11-04-2009 08:16
If I could save 100 a month because of it, you'd both be watchin' teh adz...
Not that I don't love you! But sit down, relax and watch this delightful little segment about rich tomatoey soup or cheap auto insurance, whilst I go check my account page imjustevilthatway _____________________
Steampunk Victorian, Well-Mannered Caledon! |
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Phil Deakins
Prim Savers = low prims
Join date: 17 Jan 2007
Posts: 9,537
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11-04-2009 08:18
imjustevilthatway _____________________
Prim Savers - almost 1000 items of superbly crafted, top quality, very low prim furniture, and all at amazingly low prices.
http://slurl.com/secondlife/Seymour/213/120/251/ |
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Rhonda Huntress
Kitteh Herder
Join date: 21 Dec 2008
Posts: 1,823
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11-04-2009 08:22
...or buy $L ... Darn, I almost had a new forum title. Actually, I was thinking of the tp screen like billboard ads. If you were selling computer parts, music or fast food, it would be a good place to advertise. If they could localize the ads it would be even better. _____________________
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Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
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11-04-2009 08:27
Darn, I almost had a new forum title. Actually, I was thinking of the tp screen like billboard ads. If you were selling computer parts, music or fast food, it would be a good place to advertise. If they could localize the ads it would be even better. Yeah I honestly think so. Hey, youtube is doing it now, google makes their ad revenue that way, I'd like to see a little relief myself Oh and yeah, anyone buying bucketloads of $L (like those who live on private estates and take care of their land barons!) I would spare from this, obviously. Of course, if tier didn't go down, forget it all... _____________________
Steampunk Victorian, Well-Mannered Caledon! |
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Bree Giffen
♥♣♦♠ Furrtune Hunter ♠♦♣♥
Join date: 22 Jun 2006
Posts: 2,715
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11-04-2009 08:29
I believe Coca Cola has said that they don't care how anyone in SL uses their logo as long as it's not used to promote bad things. So you could make a coke bottle dispenser and sell it or make coke tshirts and sell those. Just don't make any coke buttplugs. Maybe find those articles on the internet and try talking to a Coke rep. I don't know if it's a strategy or if Coke is just being lazy or if they just don't care about SL. Does this make me buy more Coke?not at all. I suppose it's just for brand awareness and it costs Coke nothing.
The best commercial sim for me would be weather channel island. |