My SLX ad keeps declining in performance in terms of clicks, however, it has apparently resulted in two conversions from clicks to rentals.
34906 views of 100000 potential impressions, 31 clicks, 0.088% return.
I estimate that this will last approximately 1 week. It's not terrible, I guess, in comparison to inworld advertising via the classifieds. For $3499L (it gets cheaper the more impressions you buy), it's not all that bad. We'll see how it ends up at the end of the impression limit.
Welcome to the Second Life Forums Archive
These forums are CLOSED. Please visit the new forums HERE
The "A" word |
|
|
Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
|
08-13-2008 16:34
_____________________
Affordable & beautiful apartments & homes starting at 150L/wk! Waterfront homes, 575L/wk & 300 prims!
House of Cristalle low prim prefabs: secondlife://Cristalle/111/60 http://cristalleproperties.info http://careeningcristalle.blogspot.com - Careening, A SL Sailing Blog |
|
Nimue Jewell
Unabashedly Leggy
Join date: 20 Mar 2007
Posts: 1,745
|
08-13-2008 16:53
My SLX ad keeps declining in performance in terms of clicks, however, it has apparently resulted in two conversions from clicks to rentals. 34906 views of 100000 potential impressions, 31 clicks, 0.088% return. I estimate that this will last approximately 1 week. It's not terrible, I guess, in comparison to inworld advertising via the classifieds. For $3499L (it gets cheaper the more impressions you buy), it's not all that bad. We'll see how it ends up at the end of the impression limit. Thanks for sharing your results with the SLX banner, Cristalle. Have you looked into ad space at SLU? It appears on the forums and snapzilla, and the rates seems good, though I have no idea what the conversion to renters/customers would be. _____________________
 Prim Pincher: Low Prim Furniture for Home, Garden, & Skybox http://slurl.com/secondlife/Nimue%20Isle/173/155/27 |
|
Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
|
08-13-2008 17:16
Thanks for sharing your results with the SLX banner, Cristalle. Have you looked into ad space at SLU? It appears on the forums and snapzilla, and the rates seems good, though I have no idea what the conversion to renters/customers would be. I will look into it. Thanks Nim  _____________________
Affordable & beautiful apartments & homes starting at 150L/wk! Waterfront homes, 575L/wk & 300 prims!
House of Cristalle low prim prefabs: secondlife://Cristalle/111/60 http://cristalleproperties.info http://careeningcristalle.blogspot.com - Careening, A SL Sailing Blog |
|
Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
|
08-18-2008 09:29
Annnnd, at the end of approximately one week, 100,000 views later, I got 77 clicks, averaging 11/day. For the mathematically impaired, that is 0.077% return. Out of those 77, about 20ish showed up and 3 converted into rentals. Compared to running an inworld ad of the same or greater price, this has been almost as effective in terms of daily teleports.
My preliminary feeling is that SLX banner ads are a decent alternative to inworld advertising. A second run of ads will give a better statistical sample. _____________________
Affordable & beautiful apartments & homes starting at 150L/wk! Waterfront homes, 575L/wk & 300 prims!
House of Cristalle low prim prefabs: secondlife://Cristalle/111/60 http://cristalleproperties.info http://careeningcristalle.blogspot.com - Careening, A SL Sailing Blog |
|
Marianne McCann
Feted Inner Child
Join date: 23 Feb 2006
Posts: 7,145
|
08-18-2008 10:09
Annnnd, at the end of approximately one week, 100,000 views later, I got 77 clicks, averaging 11/day. For the mathematically impaired, that is 0.077% return. Out of those 77, about 20ish showed up and 3 converted into rentals. Compared to running an inworld ad of the same or greater price, this has been almost as effective in terms of daily teleports. My preliminary feeling is that SLX banner ads are a decent alternative to inworld advertising. A second run of ads will give a better statistical sample. *Great* Followup! _____________________
 "There's nothing objectionable nor illegal in having a child-like avatar in itself and we must assume innocence until proof of the contrary." - Lewis PR Linden "If you find children offensive, you're gonna have trouble in this world " - Prospero Linden |