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Nimue Galatea
я говорю по русски ;)
Join date: 24 May 2004
Posts: 517
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01-17-2008 08:56
I just learned that Caledon is owned by one person and consists of about 35 sims (with many more to be added soon). I must admit, my rl jaw got all wobbly and frozen for a few seconds after learning that. That's something like $7k/month, right?...
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nimuegalatea.blogspot.com
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Nika Talaj
now you see her ...
Join date: 2 Jan 2007
Posts: 5,449
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01-17-2008 09:00
ermm ... maybe it will be easier for Des if someone introduces him.
Desmond Shang owns Caledon, and is very active on this forum. He has been VERY open about the economics of operating islands for profit, and very helpful to new island owners thinking of trying it. He makes a RL income from his business, and Caledon is lovely. In creating the whole Steampunk gig, Des has spawned an entire, very vital, subculture in SL, and many many other businesses and gigs for content creators. He's making good money, but not a celestial income ![]() Look up some of his posts on this topic, they're great. _____________________
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To contact forum folks, join the inworld group "The Forum Cartel". New residents with questions about SL more than welcome! We has parties! To contact forum scripters, join the inworld group "Scriptoratti" (thanks Void!). New scripter questions welcome! |
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Alicia Sautereau
if (!social) hide;
Join date: 20 Feb 2007
Posts: 3,125
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01-17-2008 09:21
he won the lottery and had 90 campers on each new island so people would find it
j/k as far as i know, it started with a dream of a victorian themed mini continent (planned far ahead) and people loved it and while time passed, a reservation list was born while he expanded caledon step by step, keeping quality over quantity ![]() from what i`ve gatherd, there are still plans going to some where 2009 ![]() _____________________
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Cherry Czervik
Came To Her Senses
Join date: 18 Feb 2006
Posts: 3,680
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01-17-2008 09:41
Beautiful place.
I don't have the business head to do this but hats off to anyone who CAN make money here. |
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Meade Paravane
Hedgehog
Join date: 21 Nov 2006
Posts: 4,845
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01-17-2008 09:44
/me does a write-in for Desmond in the primaries.
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Incanus Merlin
Not User Serviceable
Join date: 12 Apr 2007
Posts: 583
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01-17-2008 09:50
As Des will readily tell you, he is far from being the biggest island owner around - I know of one with over 70 sims to her name (and not AC lol); and I don't think she's the biggest.
Some of Caledon (and my own micro-empire) is made up of Opensims, so 4 of those cost the same as a regular one. And I *think* (but don't know for sure) that some of Caledon is Class 4 server based, so that's $195 a month rather than $295. However it may be, yes the tier for multi-island regions starts getting a little teeth-tightening when one starts to think about it - mine is now a sizeable fraction of my net RL income. (Just to talk about me for a minute - my favourite subject hehe - personally I've gone for slow organic growth, never ordering a new sim until the income from existing ones are covering tier, landscaping the whole lot so it looks like RL geography, which so far has attracted a goodly number of people. Thankfully . And I keep 3 month's tier in reserve just in case a chilly wind starts to blow....But yes, Des has done a fantastic job with Caledon and hats off to his achievement. There are any number of lessons to be learned by the aspiring empire builder just by taking a wander round and reading the covenant. Inc _____________________
"The wide world is all about you; you can fence yourself in, but you cannot for ever fence it out" - Gildor Inglorion, LOTR
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Eanya Dalek
Registered User
Join date: 1 Oct 2004
Posts: 231
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01-17-2008 09:55
In creating the whole Steampunk gig, Des has spawned an entire, very vital, subculture in SL, and many many other businesses and gigs for content creators.
With all respect to Desmond, I would say "made it more mainstream" as opposed to "spawned" as it existed in SL before on a smaller sub culture level. I love what he has done for it with Caledon. _____________________
The Mausoleum - Est. Oct. 2004
http://slurl.com/secondlife/echo/67/55/36/ ![]() |
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Dekka Raymaker
thinking very hard
Join date: 4 Feb 2007
Posts: 3,898
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01-17-2008 09:57
he won the lottery and had 90 campers on each new island so people would find it ![]() I heard he bought 1,000 slaves from the Gor Masters and genetically modified them into steam engines, all that raw sexual energy produces a lot of steam, that's how he can afford to run so many islands ![]() |
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Strauss Ulderport
Registered User
Join date: 3 Dec 2007
Posts: 326
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01-17-2008 10:02
As Des will readily tell you, he is far from being the biggest island owner around - I know of one with over 70 sims to her name (and not AC lol); and I don't think she's the biggest. Some of Caledon (and my own micro-empire) is made up of Opensims, so 4 of those cost the same as a regular one. And I *think* (but don't know for sure) that some of Caledon is Class 4 server based, so that's $195 a month rather than $295. However it may be, yes the tier for multi-island regions starts getting a little teeth-tightening when one starts to think about it - mine is now a sizeable fraction of my net RL income. (Just to talk about me for a minute - my favourite subject hehe - personally I've gone for slow organic growth, never ordering a new sim until the income from existing ones are covering tier, landscaping the whole lot so it looks like RL geography, which so far has attracted a goodly number of people. Thankfully . And I keep 3 month's tier in reserve just in case a chilly wind starts to blow....But yes, Des has done a fantastic job with Caledon and hats off to his achievement. There are any number of lessons to be learned by the aspiring empire builder just by taking a wander round and reading the covenant. Inc Thank you for the information I find it very interesting! While far from the executation stages I have been pondering getting into the real estate business. Thinking of purchasing some mainland plots (next to each other) and renting them out. then as rents afford buy more, rent out, etc. Until I can make enough income to afford tier on a island (my ultimate goal owning a island). Would you say that is a good long term plan? _____________________
Strauss Ulderport
-------------------- Owner of NightHallows Lair Industrial, Goth, Darkwave & Techno music venue www.nighthallowslair.net |
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Dekka Raymaker
thinking very hard
Join date: 4 Feb 2007
Posts: 3,898
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01-17-2008 10:05
I would say its a good enough plan as any, you do need to calculate the minimum amount of land needed to make a return though, starting really small will probably mean early progression is painfully slow, if that makes sense
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Nika Talaj
now you see her ...
Join date: 2 Jan 2007
Posts: 5,449
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01-17-2008 10:13
With all respect to Desmond, I would say "made it more mainstream" as opposed to "spawned" as it existed in SL before on a smaller sub culture level. I love what he has done for it with Caledon. It's always great to hear from more experienced SL residents, I often wish you-all would speak up more. I have to stop by the Mausoleum someday! _____________________
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To contact forum folks, join the inworld group "The Forum Cartel". New residents with questions about SL more than welcome! We has parties! To contact forum scripters, join the inworld group "Scriptoratti" (thanks Void!). New scripter questions welcome! |
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Alicia Sautereau
if (!social) hide;
Join date: 20 Feb 2007
Posts: 3,125
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01-17-2008 10:13
Thank you for the information I find it very interesting! While far from the executation stages I have been pondering getting into the real estate business. Thinking of purchasing some mainland plots (next to each other) and renting them out. then as rents afford buy more, rent out, etc. Until I can make enough income to afford tier on a island (my ultimate goal owning a island). Would you say that is a good long term plan? better be non EU or have a way to err... "make it cheaper" as competition is pritty hard also mainland is alot cheaper then an island, downside is that mainland is more expensive to purchase and not have full control over it if you can manage to have tier coverd with mainland rentals, i`d say go for it but just know it is very hard for newbies to jump into it, also what i see more and more these days is no land purchase costs but a higher monthly tier fee to compensate for the island purchase has a + and - side for owner and rental but mainly you don`t get "stuck" with land while having full benefits it`s really something you need to try and figure out on your own with doing all the math and what you can afford to throw away in money while having empty lots for sale _____________________
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Travis Lambert
White dog, red collar
Join date: 3 Jun 2004
Posts: 2,819
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01-17-2008 10:13
Desmond deserves a lot of kudos for what he's got going. On multiple levels
![]() If I ever thought about getting into the sim-owning buisness, he'd be the first person I'd talk to ![]() _____________________
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The Shelter The Shelter is a non-profit recreation center for new residents, and supporters of new residents. Our goal is to provide a positive & supportive social environment for those looking for one in our overwhelming world. |
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Oryx Tempel
Registered User
Join date: 8 Nov 2006
Posts: 7,663
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01-17-2008 10:26
/me does a write-in for Desmond in the primaries. Oooh can we write him in for Chairman of the Fed? _____________________
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Nika Talaj
now you see her ...
Join date: 2 Jan 2007
Posts: 5,449
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01-17-2008 10:30
While far from the executation stages I have been pondering getting into the real estate business. Thinking of purchasing some mainland plots (next to each other) and renting them out. then as rents afford buy more, rent out, etc. Until I can make enough income to afford tier on a island (my ultimate goal owning a island). Would you say that is a good long term plan? However, be aware that mainland estate management uses somewhat different tools, has different rules, and may have different problems and a slightly different customer base than islands. So you'd be climbing both learning curves if you do mainland first, then islands. Were you on the thread where Des most recently talked about island profitability? /327/b9/234910/6.html#post1836066 _____________________
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To contact forum folks, join the inworld group "The Forum Cartel". New residents with questions about SL more than welcome! We has parties! To contact forum scripters, join the inworld group "Scriptoratti" (thanks Void!). New scripter questions welcome! |
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Jessica Elytis
Goddess
Join date: 7 Oct 2005
Posts: 1,783
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01-17-2008 10:30
I'll chime in that while yes, Desmond does have a very sound grasp of ecomnomics, buisness sense, and how to run his islands in relation to the theme, builds, and stores there that seel items, there is one overriding factor that puts him at the head of the list in my personal view.
He's human. Not his avatar, but the person sitting at the keyboard. He CARES. For his own islands, for his Residents, for old friends and new accounts, even for LL. It's something that can be felt after looking over his islands, or reading his well written posts. It's not something he does just to gain anything. It's simply who he is. ~Jessy _____________________
When your friend does somethign stupid:
Dude, you are a true and good friend, and I love you like the brother that my mom claims she never had, but you are in fact acting like a flaming douche on white toast with a side order of dickknob salsa..maybe you should reconsider this course of action and we go find something else to do. |
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Rhaorth Antonelli
Registered User
Join date: 15 Apr 2006
Posts: 7,425
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01-17-2008 10:33
I don;t know how they do it either
all I can figure is that to get started they must either take out a RL loan, or they have deep pockets with the expendable cash to do such a venture I know I can not do it, would love to have that kind of cash but I struggle making a 15 US tier a month, let alone purchase an island and cover that tier eeek (and I might have to up my tier soon, the sim I am in sorta sucks LOL, might have to relocate which means the land on loan to me, I would not have anymore...) blah, I hate shopping for land LOL _____________________
Morpheus Linden: But then I change avs pretty often too, so often, I look nothing like my avatar. ![]() They are taking away the forums... it could be worse, they could be taking away the forums AND Second Life... |
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MadamG Zagato
means business
Join date: 17 Sep 2005
Posts: 1,402
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01-17-2008 10:38
Thank you, I didn't know that! It's always great to hear from more experienced SL residents, I often wish you-all would speak up more. I have to stop by the Mausoleum someday! My advice is to not play into the fear factor. I put off buying my first island for months because I was so scared it wouldn't be profitable. The funds were there and each month I contemplated it and came that much closer to pushing the button. Once you do it you'll be more comfortable. Just keep your focus. I'm sure you will do fine...it's just that first step that's a doozie. It's not about having faith in the service as I first thought. It's about having faith in your own abilities and your own desire to succeed. Buy your island knowing what you are capable of and there's no reason you won't be successful. I look forward to hearing about your 200 plus sims next year! ![]() Best of luck! |
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MadamG Zagato
means business
Join date: 17 Sep 2005
Posts: 1,402
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01-17-2008 10:41
Sorry that was meant for the op. I was not paying attention LOL.
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Cristalle Karami
Lady of the House
Join date: 4 Dec 2006
Posts: 6,222
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01-17-2008 10:46
An island is a very significant outlay that you typically can't expect to make back in a year unless you "sell" individual plots or charge a fee for the right to rent there, because profit margins are very thin. Even a half mainland sim takes a significant amount of time to pay for itself because of the high tier and thin profit margin.
You have to have the desire to put that money on your credit card. Some people don't have the credit. Some people can't afford to have that kind of debt hanging over their head. Some people don't mind, they are solvent enough to handle the debt. Some people have the disposable income to pay it off immediately. Many don't. Even though it can be profitable, it is still disproportionate to the amount of time you will put into managing it. As Des recently said, you basically have to put no value on your time. That sure as hell is the truth. _____________________
Affordable & beautiful apartments & homes starting at 150L/wk! Waterfront homes, 575L/wk & 300 prims!
House of Cristalle low prim prefabs: secondlife://Cristalle/111/60 http://cristalleproperties.info http://careeningcristalle.blogspot.com - Careening, A SL Sailing Blog |
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Lindal Kidd
Dances With Noobs
Join date: 26 Jun 2007
Posts: 8,371
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01-17-2008 11:20
I don;t know how they do it either all I can figure is that to get started they must either take out a RL loan, or they have deep pockets with the expendable cash to do such a venture... I guess you could say that. But "deep pockets" is a relative term. If you can lay out $2,000 to $3,000 for a new computer or laptop, or for that matter a new set of living room furniture, it's not too hard to consider using the same money to buy a private estate and get started in the rental business. Actually, I'd rather start a little larger. Five or ten sims, say. That's less than the price of most new cars. And as soon as you get them set up and rented, your investment is earning income, not sitting in the driveway depreciating. The startup costs don't seem out of line with the costs of starting other businesses that have the same sort of profit potential. Let's do a little math. 10 sims @ $1,695 = $16,950 tier reserve for startup: 2 months x 10 x $295 = $5,900 3 month operating tier reserve: 3 months x 10 x $295 = $8,850 Note that this money isn't spent. It sits in the bank as a safety cushion. Cost of buildout. This varies a lot, but let's estimate L$40,000 per sim. Convert to USD: L$40,000/270 x 10 = $1,481 Total startup: $16,950 + $5,900 + $8,850 + $1,481 = $33,181 Income from sales: Assume that, like Caledon, the sims fill up (at least at first). We ask an upfront purchase price of $92.00 (L$25,000) per 4096, which is 1/16 of a sim. $92.00 x 16 x 10 = $14,720. Nice. We can use that to pay back some of our startup costs, or use it towards buying additional sims. Income from rentals: We assume (again following Desmond's advice) that we have a 50% vacancy rate in the long term, as a safety factor. Typical monthly rentals on estate land run about L$7,500 per month for a 4096 parcel. L$7,500/270 x 16 x 10 x 0.5 = $2,222.22 per month, or $26,664 per year. Expenses have to come out of that. They include advertising, annual Premium membership fees, ISP charges, and computer upgrades. I won't estimate these in detail, but let's say the expenses come to $2,000. Net income: $24,664. Subtract taxes of 20%. Income after tax: $19,731 (and, if our vacancy factor was too conservative, we could make as much as twice that). Not too bad...we pay off all the initial costs within one to two years. And note that, if you grow the operation by a factor of 5, you're making a six figure income...all from playing a computer game! Class dismissed. I have an appointment with the Small Business Agency about a startup loan... _____________________
It's still My World and My Imagination! So there.
Lindal Kidd |
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Plato Cochrane
Registered User
Join date: 25 Oct 2006
Posts: 234
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01-17-2008 11:38
A noteworthy concern to someone just starting out in the business is you can very carefully plan out your monthly expenses, your income, how much land you will initially buy and your theme but LL can make sudden changes to any part of that equation at any time for any reason or no reason. A simple tier increase or policy change can leave you sitting with expensive land and nothing to do with it. Despite the fact that LL wants the world to take SL seriously--they don't seem to take it seriously *themselves* sometimes.
Don't get in so deep initially that if *all* of your land was vacant you couldn't afford the tier on it--at least for a few months. |
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Desmond Shang
Guvnah of Caledon
Join date: 14 Mar 2005
Posts: 5,250
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01-17-2008 11:49
@_@
*faints* ...wow people... am soooo embarrassed here thank youlet me compose myself and I'll post some numbers or something in a few minutes. Didn't expect to log into forums and see this thread at all ![]() Des _____________________
![]() Steampunk Victorian, Well-Mannered Caledon! |
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Bradley Bracken
Goodbye, Farewell, Amen
Join date: 2 Apr 2007
Posts: 3,856
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01-17-2008 11:53
/me kneels and waits silently for the master to speak.
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My interest in SL has simply died. Thanks for all the laughs
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FireEyes Fauna
Registered User
Join date: 26 Apr 2004
Posts: 138
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01-17-2008 12:02
I'm trying to follow Lindal's math, but where is the monthly tier fees subtracted? I see 2 months set aside, and 3 months reserve...but not the other months.
Estimating US$2,222.22 a month in tier rentals, but paying US$2,950.00 a month in tier to LL. That's a loss of US$700+ a month if you only get 50% rental. |