btw the original search sticky is awesome good info
i'd done some basic searchterm stuff before with website design, but taking it to this level is just a bit new to me (and normally pretty distasteful lol too - i'm sure to everyone just the same). thanks for all the help folks!!
really so appreciate it... 
i'd done some basic searchterm stuff before with website design, but taking it to this level is just a bit new to me (and normally pretty distasteful lol too - i'm sure to everyone just the same). thanks for all the help folks!!
really so appreciate it... 
Suppose there are 100 hotels in New York and, as hotels, they are all pretty much equal. They all have websites and a search engine needs to display them in its reults for "new york hotels". Which do they put first, second, third....100th? All 100 are pretty much equal, so why is the 100th one at the bottom of the rankings where it won't get any traffic? It's every bit as meritous as the ones at the top. It may be unfortunate that some optimisation needs to be done, but it *does* need to be done - either that or leave all the traffic to the top ranked hotels.
Google is even worse. More than a year ago they came out with a new system where perfectly good, even unique, websites simply couldn't get all their pages in the main index. Websites need to score well in their 'profiles' - the better a site scores, the more pages it can have in the main index. The 'profile' is to do with IBLs, OBLs and some other stuff. You virtually have to jump through hoops to get all the pages of a website into Google's main index. It's not how search engines should be, but the web has grown so much, etc. etc., that Google found it necessary to go down that road.
So don't find it distasteful that optimising for the SL engine, including the acquisition of IBLs (Picks), is necessary. It's merely a fact of current search engines, and can't be avoided, except by allowing the chips to fall where they may, and possibly going out of business in the process.
it is practical and necessary, certainly... i guess it's a case if one person's honest, it's 'optimization' - if it's a dishonest thief, lol -then- it's spamming. 