True. But BMO could learn from LL's mistake. i.e. the mistake of initially absorbing VAT, to create a commercial level playing field for all its residents; then deciding not to any more, passing on the VAT cost to their Euro customers; then watching as revenues from Euro customers fall dramatically to a level where absorbing the VAT was actually less of a financial hit.
BMO will have to decide if getting up to 19% less from their Euro customers (by absorbing the VAT) will actually be more revenue than the drop in revenues (by 19% or more) if they do not absorb it, and Euro customers refuse to try to compete with US cusomers who do not have to pay it.
Rock
BMO will have to decide if getting up to 19% less from their Euro customers (by absorbing the VAT) will actually be more revenue than the drop in revenues (by 19% or more) if they do not absorb it, and Euro customers refuse to try to compete with US cusomers who do not have to pay it.
Rock
Spot on!
Inc
