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Should LL raise the exchange rate?

Lear Cale
wordy bugger
Join date: 22 Aug 2007
Posts: 3,569
12-18-2008 09:21
From: Argent Stonecutter
I'm right on the borderline between businessperson and consumer by the definition you're using... I spend as much as I make and make as much as I spend.
That makes you a businessperson by my definition, which admittedly is rather arbitrary. And a bit misleading because folks who neither make nor spend would be businesspeople by my definition! o.O

I considered basing it on whether your net money flow was buying Lindens or selling them, but that would leave me out as I neither buy nor sell Lindens.

I probably should just have used "I consider myself more of a ..." and left it at that. I'm not sure which I consider myself, really; I don't think I'm a typical businessperson or consumer.
Lear Cale
wordy bugger
Join date: 22 Aug 2007
Posts: 3,569
12-18-2008 09:28
From: Avawyn Muircastle
It's Avawyn, and I'm a female in rl and in sl.

My apologies.

From: someone
A dollar torn in half is stretching things very far for most people. I think the stimulus will help some, but in true reality it is the internet that is stealing the need for human jobs. And jobs are the worry, not necessarily keeping people spending. But when people are without jobs or are taking a pay cut because they have to get a lower paying job won't increase SL's community. I predict the economic climate we are entering will decrease SL's community if the reality of what the consumer has to spend isn't taken into consideration, and the competition LL will face by not offering incentives for it's residents to stay. Even Ebay offers incentives to it's sellers to sell at a lower upfront cost, plus other incentives.

More lindens for the ever shrinking dollar may not be the right incentive(s), but it is one to consider along with brainstorming on other incentives.


By your argument, LL should decrease tier, and it would have the effects you intended without the havoc it would wreak on the rest of the SL economy. However, it might wreak havoc on LL's bottom line. In any case, that's a decision for LL's CFO to make.

Ignoring the current fiscal crisis, decreasing tier would create a bonanza in the SL economy. More people would be able to justify holding land, and would buy things to fill it with. More businesses would find a positive cash flow and stay in business, due to both decreased costs and increased revenues.

Taking the fiscal crisis into account, just the right amount of tier decrease would maintain the economy as it is.

However, another approach would be to do nothing and see what happens. My prediction: SL economic indicators will fluctuate but it won't be the end of SL. A downturn, in keeping with the rest of the world, but perhaps offset by the fact that SL is incredibly cheap entertainment, if you want it to be.
Kalderi Tomsen
Nomad Extraordinaire!
Join date: 10 May 2007
Posts: 888
12-18-2008 09:34
One significant difference between the SL economy and the RL economy is that LL charge their fees (tier and private island support) in US dollars, not in Lindens, and people buy things using Lindens.

If everything used the same currency, then the Real World examples might apply. While the costs stay constant, a cheaper Linden Buck would just cause the prices on everything to have to rise. What you get isn't a stimulus to the economy, but rampant inflation.

If LL were to switch so that tier, and island maintenance were in Lindenbucks, THEN you could start playing these sorts of games with the economy...
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Yumi Murakami
DoIt!AttachTheEarOfACat!
Join date: 27 Sep 2005
Posts: 6,860
12-18-2008 10:12
From: Lear Cale
I like this hypothesis :)

Is it really well documented? I'd love any pointers you may have.


The most well-known example of it being used that way is the MSP system that Microsoft used for the Xbox 360. You can buy MSP with multiple different currencies, but it isn't an even multiple for any of them.

There's some discussion of the base problem in some papers by Nick Szabo: that if a customer can easily notice that they're spending 15c on that dress, they'll naturally try to work out if it's worth the money, like people always learn to do when spending real money.. but when accounting for the value of (even a minimal amount of) mental effort spent working that out, the dress costs them far more than 15c. This is perceived by them as the micropayments system being a hassle and they stop participating. I yet haven't found anywhere that documented the now-standard solution, which is to sell the micropayments currencies in single big batches (so you don't think about whether the 15c dress is worth it, you think about whether another L$2000 is worth it), and then stop that thought process again by either a) making the math too much bother, or b) having the user think "well, I have that money as L$ now, so I have to spend it in SL." (Of course for SL that isn't really true but people act as if it is.)
Marcel Flatley
Sampireun Design
Join date: 29 Jul 2007
Posts: 2,032
12-18-2008 10:26
It is not that hard I would say.
Main cost in SL is tier, which is payed in dollars. Many estate owners let residents pay their rent in lindens, but in the end they pay LL in dollars for their sims.

So what happens if we give out more linden for a dollar? Lets say 25? Simple, prices would go up 25%, because tiers still have to be payed. Land costs are unimportant in the long run as they are once, it's the tier that regulates our economy, imho.
So, I rent my commercial land on an estate. My landlord needs to pay 295 per month to Linden. So to get that cash, he will need to rise my rent with 25%, else he would loose money.
So I will have to make 25% more. Knowing people get more linden for their buck, it makes sense to rise my prices. People still can buy the same item for the same amount of RL cash, after all.

So in the end the people buying lindens do not gain, as they still get the same for their dollars. Who gains then? No one probably, we just devalued the currency.

As for the exchange Linden-Dollar, that makes perfect sense. LL is US based as are most of their costs. The fact that for people like me (Europe) that is not always a good thing, is irrelevant, I knew I was signing up to a US based platform.
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Vlad Bjornson
Virtual Gardener
Join date: 11 Nov 2005
Posts: 650
12-18-2008 10:45
From: Amity Slade
Thus I doubt an exchange rate change will spur sales. It would just be an arbitrary hit to those who carry balances, and a nightmare for merchants who have to adjust prices.


True. If I sell something for L$270 it's because that $L270 equals about US$1. If the $L exchange rate changed significantly I think most merchants would adjust their prices to keep pace with the changes.
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Amity Slade
Registered User
Join date: 14 Feb 2007
Posts: 2,183
12-18-2008 11:11
From: Lear Cale

However, another approach would be to do nothing and see what happens. My prediction: SL economic indicators will fluctuate but it won't be the end of SL. A downturn, in keeping with the rest of the world, but perhaps offset by the fact that SL is incredibly cheap entertainment, if you want it to be.


Keep in mind, that for all but a very tiny percentage of Second Life users, that every dollar spent related to Second Life is an entertainment expense, a luxury.

Even for most SL businesses, the point of operating a business is to have fun, and not to earn money.

Even for the SL business that actually earn something that looks like profit, for the overwhelming majority, it probably is not as much as they would make by spending the same amount of time in a real world job.

Being a pure luxury, spending on Second Life is always going to be the first thing to be cut from someone's real life budget, and the last thing to be added.

Thus, the Second Life virtual economy cannot be manipulated in may of the same ways as a real life economy. Second Life isn't a necessity like food or shelter or transportation. It is not a semi-necessity like television and internet. It is pure luxury.

Manipulating the Second Life economy within the Second Life economy will not increase spending. Spending only increases based on (1) whether people have disposable income for their entertainment budget and, (2) they do not perceive that they have better things they can be doing with the money they spend on SL.
Argent Stonecutter
Emergency Mustelid
Join date: 20 Sep 2005
Posts: 20,263
12-18-2008 11:43
From: Amity Slade
Manipulating the Second Life economy within the Second Life economy will not increase spending. Spending only increases based on (1) whether people have disposable income for their entertainment budget and, (2) they do not perceive that they have better things they can be doing with the money they spend on SL.
So increasing the perceived value for money makes SL more attractive.

Hence, new features.
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Tabliopa Underwood
Registered User
Join date: 6 Aug 2007
Posts: 719
12-18-2008 18:35
From: Lear Cale
... And you can't say "like any currency", either. ... What you say is only true of unmanaged currencies. ...


Ya true. Point taken.
Tabliopa Underwood
Registered User
Join date: 6 Aug 2007
Posts: 719
12-18-2008 18:36
From: Yumi Murakami
I believe the reason is that they wanted to make it roughly L$250 to the dollar; but it's well documented and researched that microcurrencies work better when it isn't easy math to convert them back into real money. (At L$250 it would be easy to know that the L$1000 skin really costs US$4; at L$280, it costs about US$3.58, but must people won't bother to do the math and will just do their budgeting in L$ instead of US$, which means more L$ are sold)


ooo! thats sneaky. I never thought of that =)
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