For those who build anything interactive in SL, stores, interfaces, etc, I have learned that a book i carry with me everywhere my day job goes has also been a valuable asset while designing in SL. I have no affiliation with the book--just wanted to share.
Universal Principles of Design
http://www.amazon.com/Universal-Principles-Design-Usability-Perception/dp/1592530079/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1196734071&sr=8-1
at work, as a GUI designer, i call this book my Bible, because i carry it like a preacher, and i quote from it, and then everyone shuts up
. It covers 100 principles that can be invaluable while planning out your new store or building the next killer SL app, and written in an incredibly clear style. -Court