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How do clubs generate income??

Dante Breck
Spellchek Roxs
Join date: 29 Oct 2006
Posts: 113
01-15-2007 12:45
I see lots of discussions around the club business model but none of them explain what the attraction is other than having lots of people frequent one area on your sim. So what is the attraction (financially speaking) of owning / running a club? The only obvious one I can think of is as a draw for a mall but I'm not sure how much this actually works.

Anyone? Anyone? Bueler?
Mia Darracq
Designer Wannabe
Join date: 28 Aug 2006
Posts: 228
01-15-2007 14:09
Here's a good thread to read.


/327/d4/158929/1.html
Lee Ponzu
What Would Steve Do?
Join date: 28 Jun 2006
Posts: 1,770
maybe they don't
01-15-2007 17:24
I think most clubs do not make money, not even indirectly. I think a lot of people have always wanted to design a club, build a club, or run a club in real life, but they never will, so they do it here, for love.

In fact, if you take labor into account, I bet that most SL businesses do not make money.

One guy I talked to once buys and sells a lot of small pieces of land, making a small profit here and there. The total total gross profit pays the monthly fee on a couple of islands, so he is happy.
Usagi Musashi
UM ™®
Join date: 24 Oct 2004
Posts: 6,083
01-15-2007 17:32
Most clubs don`t make money. They have vender to support the club. Then again i was working for one large owner ( CHEAP SOB ). and they had vendors out their.............LOL each time one vendor dropped. They screamed sorry no bonus and you have to work more bla bla bla.......Its these losers that cause problems for the really good owners. That live off the what the produce ( or provide in created content like pose balls ). Other owner or bad ones just either should not be inthe club business ands or just support what the started. If you look at the popular listing now a days. You will see what was hot is not anymore, and those owner of large clubs has resorted to money chairs and dance pads, which more less has their own alts in it to take their own money.

Real club owner KNOWS that clubs don`t make money, and they live off their business and give s away those he produces as prizes. Others ..........well they are too cheap to even pay their workers correctly..
Leira Ingmann
Registered User
Join date: 3 Nov 2005
Posts: 28
01-15-2007 19:04
Well I suppose how well you market the club. Even though dwell was taken out, traffic makes a big diffrence in clubs.

Look see how the BIG clubs do it. They offer dance pads which give money to noobs who just let their character dance/sit/scrub the day away. This generates traffic, moving them up the list in the search window.

The next step is to make things fun, give activities like games, slingo, tringo, gambling machines. (Some of which give a cut of the money put in to the establishment.)

The last step is to rent out vendor space. Look at Icedragons and the like, they all have HUGE malls setup with vendors crammed in, and the club/games/attractions spread at diffrent ends so you have to pass through the vendor stalls to get to them. THAT'S where the real money comes from, vendor renting.

It requires a lot of capital to start tho, and most fail miserably. The niche is prettywell filled, and it's a cutthroat business. But once you become sucessful the business is self-sustaining as it becomes more popular and more and more people come.