1000000

Aaaaaaaallllmooost.





Comments?

What does it matter if SL has had 1 million people sign up, when the vast majority of them don't pay, and don't stay? Our player retention rate is the pits!

Less than 1/3 of the accounts ever created have logged in over the last 60 day period.

On a BUSY day, there'a maybe 12K accounts in-world at a given time - that's 1.2% of the accounts ever registered.

I am assuming the percentage of people that stay stays roughly the same. So more people in, is more people that stay.

That is a good thing.

And we can even make money on people that stay for a short time.

So more people = GOOD!

Just like Africa?

The number "1,000,000 registered accounts" is absolutely meaningless given that (a) somewhere between 5% and 10% of accounts that register will not log in to SL even once, (b) approximately 40,000 unique existing users log in each day, and (c) the long-term user retention rate (which I define here as the number of accounts that existed N days ago that have logged in over the past N days) is less than around 10%. Those are according to an analysis of the "unique logins" stats LL has been posting for the past few weeks.

Given all that, I put the number of honest-to-Crom active accounts at closer to 100,000 than a million.

1,000,000 registered accounts has been some sort of Holy Grail to LL. Now that it has been achieved, can they *please* direct their attention and resources to some nagging issues.

Like cutting off unverified registration? Enough already!

While active accounts are important from an actual use perspective - they are no different than the number of return customers MacDonald's has. You don't see the ad stating that they have X number of return customers buying burgers. You just see over 5 billion served. This is exactly the same kind of marketing device that that is. Relevancy to actual operations is immaterial as well. What it does do is provide addition leverage to their attraction to SL because the average person will say - "Wow! that many doing SL - I'd better check it out."

Whoah, it's passed the million mark already!

Second Life Time: 10:46 AM
Total Residents: 1,005,088
Logged In Last 60 Days: 396,616
Online Now: 10,360
US$ Spent Last 24 Hrs: 419,144

To quote Fat Freddy: Well I'll be dipped in dogshit! I wasn't expecting it to hit the million mark before the end of the month. Looks like registrations have gone into hyperdrive.

OK, Phil, you've got your magic million. Now can you guys please start cleaning up all the mess you've neglected along the way?

WooT

Ithink that 12k inworld figure is impressive. When I signed up in July(right before this big membership push) there were seldom more then 4000 in world at a time.

I would think the fact that only 5% of the accounts that existed on August 16th have bothered logging in since then would be a big concern. If the user experience doesn't keep people around, then the marketing ploy of "look how many of your friends have SL accounts" will only go so far.

In this case it's more a matter of, "Wow! Now that I've checked it out, I was entirely unsatisfied with the experience!"

Well, to be fair, Whimsycallie is pretty much right. When I joined last year it was a busy day if there were 2,000 online at the same time. The percentage of signed-up people online at any time has gone down, but the raw numbers are increasing.

There's more people signed up today than in the month I joined. And so far it looks as if the system is scaling up.

5%? Are you sure you didn't mean 39.7%? Maybe you calculated based on the number currently online, as opposed to the number logged at least once since August 16th.

39.7% of the accounts have been online in the past 60 days.

Nope. I meant what I wrote.

60 days ago, there were approximately 524,000 accounts. If you take the 60-day unique login number (405,931) and subtract 90% of the number of accounts that were created in the past 60 days (the 90% is used in order to take into consideration accounts that are created that never log in), you find roughly 22,000 accounts that existed on August 17th have logged in since that day. That's 4.2% of the total number of accounts created prior to August 17th.

Either way, considering most people have a laptop next to their desktop, I'd venture to say quite a few were double logged in, where they couldn't before. Perhaps to camp?

If I took all my resources right now, I could log on 13 accounts. 6 computers and they are all capable of running 2 copies, and then another capable of running 1.

i know. you just said that.

Ok, I'm not a math person, and steam is pouring from my ears in trying to understand this. It seems as if you are saying that:

A) 1,000,000 accounts in OCT minus 524,000 accounts which existed in AUG equals...
B) 476,000 new accounts were created between AUG and the 1,000,000 mark in OCT.
C) of those 476,000... 10% never logged in, leaving 428,400 legitimate new accounts.
D) subtract 428,400 new accounts from the 406,000 logged in 60 days to get -22,400.

I think I see how the 22,000 figure is derived, but I don't quite get-it yet... there were 22,400 more new accounts created in the last 60 days, than total accounts online in the last 60 days (taking to account the 90% rule). By raw numbers, there were 70,000 more accounts created within the 60 days, than indicated as logged in - 476,000 new accounts created vs. only 406,000 logged in the last 60 days (which is likely why you figure a percentage is created but never logged in).

But, I don't understand how you turn that roughly -22,000 into only 22,000 older accounts having logged in during the past 60 days (minus the newly created accounts).

Yes, I'm lost... my head is spinning... I don't like numbers. I don't doubt you, I'm just curious and would like to understand the logic.

That's the gist, but you've got it a little backwards.

A) 940,399 accounts as of Oct 17, minus 524,234 accounts which existed in AUG equals...
B) 416,165 new accounts created between AUG and Oct 17.
C) of those 416,165, 10% never logged in, leaving 374,549 legitimate newly created accounts that logged in over the past 60 days.
D) subtract the 374,549 new accounts from the 396,616 logged in over the past 60 days to get 22,067 extra accounts logging in, over and above the new registrations.
E) that means that of the 396,616 logged in over the past 60 days, 374,549 were new accounts, and 22,067 were accounts that existed prior to Aug 16.
F) 22,067/524,234 = 4.2% of accounts that existed on Aug 16th have logged in over the past 60 days.

Make sense?

Yep, the nearly 60,000 new accounts created on the 18th, threw off my numbers. I was using 1,000,000 accounts, as opposed to your 940,399 from a day early. No wonder things didn't match up.

It's all good now, thanks.