Like most software companies Linden Lab uses promotional videos to showcase our product to business partners, customers, educators, and more. However, we face a unique challenge in that selling Second Life to the uninitiated is nothing like pitching a new soft drink, detergent, or cake mix to a generally disinterested public. The challenge here is how to convey such a protean and complex experience in a short, easily digestible format. To this end, we decided the visual grammar of the Hollywood Movie Trailer would be the best vehicle to ‘get the word out’ about Second Life to the world.
Since our operating philosophy includes a fundamental belief in the value of user-created content, it made the most sense for us to open up the crucial task of evangelizing Second Life to our Residents. We figured…who best to highlight the incredible potential of Second Life than the people who are the most actively engaged in its creation?
This year our Second Annual Movie Trailer Contest submissions included everything from a castle adventure film to a fashion expose to a martial arts action short. In choosing the winner, we looked for a combination of creativity and orginality, editing technique, narrative strength, audio production, and highlights of the new features introduced within the last year.
To this end, we are pleased to announce that 'Second Life: Get One' by Silver and Goldie Productions met and exceeded these qualifications. Silver and Goldie Goodman are relative newcomers to Second Life and are currently building out a Second Life machinima production studio on the island Studio Shore which they envision will become ‘the premier machinima production and resource center in SL, to serve RL clients.’
'Second Life: Get One' was shown to an enthusiastic response at the Second Life Community Convention this past weekend and will be posted to our homepage shortly. Links to the movie trailer, bio information, and much more are currently available at:
www.silverandgoldie.LTSvideo.com
Congratulations to the winning team and we look forward to more great Second Life machinima production to come!