Hi All,
Today (Wednesday, September 14), Wells Fargo is announcing the launch of
Stagecoach Island - an immersive experience set in Second Life that
teaches young adults how to handle their finances in an entertaining way.
For those who are curious about details, some key points about the project:
1. Swivel Media - an experiential marketing agency - bought the islands
for the Stagecoach Island project and paid Second Life developers to
build the content and provide products for sale for Stagecoach Island
users. The islands are private islands and new users log directly into
those islands - a feature that other island owners in SL have been using
as well.
2. Bedazzle was hired by Swivel Media to build out the island's content
(buildings, games, etc) and over 20 vendors were brought in to sell
products to Stagecoach Island visitors.
We think this is great further evidence of Second Life being used broadly as a
platform, and it is also remarkable to see the increasing scope of projects
built by SL developers. I think everyone will be amazed when they see how
remarkable the island looks - kudos to the many builders who
participated. Hopefully there will be some pictures from the island soon!