We cordially invite you to join us for a business breakfast with Robert B. Cohen, senior economist and fellow at the Economic Strategy Institute (ESI) in Washington D.C., at Berlin's prestigious Capital Club, hosted by Second Commerce, the premium Virtual Worlds Network (www.secondcommerce.com) Dr. Cohen will present his latest book Changing the Face of the Internet: Virtual Worlds and the Information Economy and discuss with us the impacts of Virtual Worlds technology on European Policy, Jobs and Industrial Competitiveness.
Changing the Face of the Internet explores how business may use new and emerging social networking technology to collaborate and remake the way companies produce, manufacture, sell, and trade goods and services, and, along the way, create the high-technology, high-wage jobs of the future. Virtual World sites now have millions of users worldwide, but the total number is expected to grow to one billion by 2017. Virtual Worlds can transform business operations by streamlining the design and testing of new products, improving training and learning, and providing avenues for consumer involvement in product design, performance, and sales support. Virtual World technology can expand collaborative enterprises in aircraft and car manufacturing, finance, retail, and other sectors, speeding up time to market, eliminating waste, and boosting design and processing times. Virtual World applications, fully realized, have the potential to transform industrial structures and lead to new ways of organizing that foster collaboration both inside and outside firms.
Robert B. Cohen has worked on the emergence of new communications and computer technologies for nearly two decades. He has analyzed the business impacts of the growth of broadband communications and the Internet in the US, Asia and Europe with sponsorship from the European Commission and a number of US corporations. He has been a board or advisory board member of several Internet and software startups. As a market analyst, he has studied business strategies of many key players in the telecom and grid computing industries. He has also been an international trade and telecommunications policy expert at the Economic Strategy Institute. Dr. Cohen has a long association with high tech policy. For New York’s Governor Mario Cuomo, he developed the state’s high tech strategy and served as secretary of the state’s High Tech Council. For President George H.W. Bush‘s National Advisory Commission on Semiconductors, he was the economic advisor and worked with Bob Galvin and Jerry Junkins. He helped the European Commission’s Advanced Communications Research program formulate policies to promote the growth of the Internet and research on future communications.
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