Innovative support for virtual 3-D world business
ATLANTA (September 30, 200
– NESTEA®, the brand with more than 50 years of iced tea heritage, announced today its sponsorship of Second Life’s Junkyard Blues live music venue. With over 14 million subscribers worldwide, Second Life® allows virtual “residents” to meet, socialize and do business. Through the sponsorship, the music stage at Junkyard Blues – a popular live music venue in Second Life showcasing Blues music – will be named the “NESTEA Live Music Stage at Junkyard Blues.” NESTEA’s sponsorship will directly support the concert venue, including the blues musicians that perform there, and provide the brand an opportunity to offer giveaways to concert-goers. For example, a virtual cooler will hold bottles of NESTEA on ice for Second Life concert-goers, and NESTEA will offer virtual t-shirts as giveaways.
“Like Second Life residents, NESTEA has a passion for music, and we want to support live music in this dynamic virtual medium,” said Andrea Freeman, Director of the Tea Portfolio for Coca-Cola North America. “Live music can be revitalizing, just like the natural goodness and refreshing taste of NESTEA. Having a presence in the virtual world is a fun and unique way to connect with consumers like never before and introduce Second Lifers to NESTEA.”
Earlier this year, NESTEA launched new Green Tea Citrus and Diet Green Tea Citrus products offering 50 percent more antioxidants than before. The brand also introduced sleek new packaging with fresh, dynamic graphics that call attention to the products’ antioxidant content and all-natural fruit flavors. These new graphics will be reflected throughout the Junkyard Blues concert venue.
About NESTEA®
NESTEA® is a Nestlé brand, licensed by The Coca-Cola Company. Coca-Cola North America markets NESTEA® ready-to-drink iced tea in the U.S. To download product photos or for more information, please visit: www.newproducts.coca-cola.com.
