ContextAds goes live 5th April 2007
Following an extensive beta test period, ContextAds will be going live on the 5th of April 2007. All advertisers’ accounts will be fully re-credited with spend to date, and board holders will be able to take their earnings.
What is ContextAds?
ContextAds is Contextual advertising for Linden Labs’ Second Life virtual world. While traditional advertising involves simply placing hoardings or video boards in-world, with the hope that they’ll be relevant to avatars who see them, ContextAds boards actively respond to those avatars, only showing relevant advertisements.
How can ContextAds benefit a board holder?
Any land owner in Second Life can take a ContextAds board on their land – all ads displayed on that board will earn the land owner 10% of the total bid price. Amounts of less than L$1 are recorded and totaled, so a board owner will not lose them. A board owner can retrieve his or her earnings from the ContextAds office at any time.
How can ContextAds benefit an advertiser?
Currently, over $1,700,000 (US Dollars – not in-world Linden Dollars) is being spent every 24 hours(1) in-world. Any business, whether with an in-world presence or not, should be able to tap into this lucrative market, and targeted in-world advertising is by far the most efficient method. ContextAds is simple to use, effective and affordable.
How can I learn more?
In-world, simply IM Flange Bohemia with your query, or to book an appointment to discuss your requirements. Alternatively, visit the ContextAds website at www.slcontextads.co.uk, or email [email]info@slcontextads.co.uk[/email]. There is also an information pack available at the ContextAds office in-world (Bluenose 112, 23, 97).