Traffic = Visitors Not so?

Important Question appreciate a linden reply. I know the answer but need some links to present to other people.

Your traffic for example 2400 does not mean 2400 people have been to your land/store.
But rather maybe 40 people have been that day and each of them has spent 1-2 hours at your store.

I believe there are even more complex issues at hand. Like if some-one logs out whilst on your store you gain all the 'traffic' they have accumulated from other land and store vistits upto logging off at your store.

Can some-one point me in the direction of some kind of breakdown of how this works that I may present to a 3rd person.

"Traffic" is a complex formula that takes into account the number of people who have visited your parcel and the relative amount of time they spent there versus their total time in SL for that session. For a more detailed explanation, please see the references forum.