
Over the past few weeks I have seen users start threads about cashing out of SL. All of them have been in the service business -- clubs and casinos. In RL business there is certainly a food chain that can be applied to the quasi-market of Second Life.
The companies that procure and sell raw goods, manufactured products, and land are the most solid organizations. RL companies like P&G, Kraft, GE, and Halliburton have built respectable empires based on commodities and consumable products.
As you move farther down the food chain of business, you eventually reach service companies. In contrast, service companies sell time and materials and are unfortunately the bottom feeders of any free economy.
Service companies have to buy everything they need from the commodity and manufactured products markets before they can begin to make a dollar.
Professional service companies have less risk. "Intellectual prostitution" as I like to call them, such as designers and architects have less upfront investment in their businesses but still suffer from the same types of problems other service companies face.
Service companies, whether in RL or SL, get stuck with fickle retail customers, non-transferrable inventory, employees, land and building costs, and not to mention life or death competition.
Always remember that land barons, manufacturers, builders, and Linden Labs all make money off of your service business before you take in your first dollar. And your success or failure in SL business is not a direct financial concern to them.
SL is very volatile. Everything -- the economy, sociology, and technology -- are all in a constant state of flux. This means that at present, there is currently more stability and money to be made in commodities and land.
All that said, the economy and Linden Labs will cease to exist if everyone becomes a land baron and designs nifty sex balls for a living.
I'm not an SL veteran, but it seems to me that if less then 25% of the SL users own land and most of the SL experience is in the social entertainment realm, there are a few things that need to change to encourage service business.
Off the top of my head, I can think of four things I would change immediately:
1. Money Circulation - weekly stipends should be more to users with and without land. Regardless of how this would be done, there needs to be more money in circulation of the common user.
2. Hosting Incentives - Dwell bonuses should be increased and event reimbursements should be reinstated in some form or another.
3. Limit Anti-business Sentiment - Things that are currently free should cost money. I don't own a club, but I find it unacceptable that club owners don't have the cojones to charge at the door. I hear boxing is working out well with the door charges. It's time for clubs make it standard. The market could only bear this if more money was in circulation.
4. Wages - A full-featured payroll module should be added to groups for managing wages. Reports on median and average pay rates should be made available to all users as a form of tracking fair wages. Pay rates should be raised once social "service" businesses can begin turning a dollar.
LL should be focused on raising the value of the Linden dollar based on all markets in SL including the service industries.
Currently the average land baron can spend less than half an hour on flipping real estate and make L $1,000s. Compare that to a dancer that works four hours in a club for a few hundred L$.
There is little or no balance for the people in SL that are building the places that entertain 80% or more of the residents.