Check out my website for details: http://ninjaland.net/tools/search-scumming/
But the long and the short of it is you advertise my store in your profile and I pay you upto L$100 per week.
The game part is that you get paid more if your profile appears higher in the search and you're competing with everyone else playing the game.
Unsurprisingly this is somewhat controversial but you know what, if you're new and wouldn't mind getting free money every week, screw those guys and start playing today!