As reported by Joystiq, J Allard takes on the handle "HiroProtagonist" in the Xbox Live Network... in the wrong virtual world maybe?
"Sure, he is the Vice President of the Microsoft Xbox division, Chief XNA Architect, and uncanny Michael Stipe look-alike, but can he game? If you chose Project Gotham Racing 3 or Perfect Dark Zero as one of your launch titles, you might get a chance to play against J Allard himself as he logs onto Xbox Live tomorrow, November 22, for only 2 hours.
The window of opportunity is slim (between the hours of 5:00 and 7:00 P.M.), but if you have your Xbox 360 set up and an Xbox Live Gold account, simply challenge the gamertag HiroProtagonist. Xbox.com is promising prizes to everyone who beats him (maybe that is why the event is only 2 hours long)."