Second Life Forums Archive - Where did Cory go?

Mac Soothsayer

Greymuzzle in RL also : )

Join date: 1 Nov 2005

Posts: 49

06-12-2008 19:38

I thought others might be interested in this article i just recieved in my After Dawn newsletter. I was pleasantly surprised and wish him well on this new venture.

(quoted from latest After Dawn newsletter)
EMI Music announced their choice to fill a newly created position Senior VP of Digital Strategy. What probably came as a surprise to many in the music business was their choice. Rather than hiring someone with experience in the industry they decided to bring in Second Life co-creator Cory Ondrejka.

Not only does Ondrejka lack the experience you would expect from an executive at one of the four major music labels, according to his blog he doesn't really buy music either. In fact he specifically states that he's purchased just 5 albums since 2000, and most were from the same band (Rush).

So what qualifies him to provide direction for what amounts to the future of distribution for EMI? Well if his blog is any indication he certainly understands why consumers are frustrated. His description of the hurdles he faced simply buying music on his laptop speaks volumes.

"It's like they don't want to sell me music. Then, once I did remember all the passwords I needed, I couldn't figure out whether the iTunes download was DRM free. So I went to Amazon, which was slightly easier and made it clear the download wasn't broken via DRM."

So what are his plans for making it easier to purchase EMI's music? It's anyone's guess right now. Although Ondrejka has an impressive resume as a programmer, it will take more than a few lines of code to bring the music industry back in step with their customers.

"Tackle them low and hard Cory". Mac

Xplorer Cannoli

Cache Cleaner

Join date: 18 Sep 2005

Posts: 1,131

06-12-2008 21:01

It will be interesting what will come of this. I look forward to it.

_____________________

Region Names for a Themed Shopping Experience:

New Region: Gifts

Accessories, Art, Avatars, Cars, Clothes, Clothing, Fashion, Fashions, Furnishings, Furniture, Gadgets, Games, Gifts, Hair, Jewellery, Jewelry, Mall, Men, Money, Music, Pets, Shoes, Shopping, Skin, Skins, Something, Women, X

Attractions:
Explore our new park at HOME
New Racetrack at CAR
WEAPONS Region Now Open!

Osgeld Barmy

Registered User

Join date: 22 Mar 2005

Posts: 3,336

06-12-2008 22:32

he aught to know what frustrates consumers, just look at this system

Tod69 Talamasca

The Human Tripod ;)

Join date: 20 Sep 2005

Posts: 4,107

06-12-2008 23:18

Saw it on CNet a few days ago.

_____________________

really pissy & mean right now and NOT happy with Life.

Where did Cory go?
Mac Soothsayer Greymuzzle in RL also : ) Join date: 1 Nov 2005 Posts: 49	06-12-2008 19:38 I thought others might be interested in this article i just recieved in my After Dawn newsletter. I was pleasantly surprised and wish him well on this new venture. (quoted from latest After Dawn newsletter) EMI Music announced their choice to fill a newly created position Senior VP of Digital Strategy. What probably came as a surprise to many in the music business was their choice. Rather than hiring someone with experience in the industry they decided to bring in Second Life co-creator Cory Ondrejka. Not only does Ondrejka lack the experience you would expect from an executive at one of the four major music labels, according to his blog he doesn't really buy music either. In fact he specifically states that he's purchased just 5 albums since 2000, and most were from the same band (Rush). So what qualifies him to provide direction for what amounts to the future of distribution for EMI? Well if his blog is any indication he certainly understands why consumers are frustrated. His description of the hurdles he faced simply buying music on his laptop speaks volumes. "It's like they don't want to sell me music. Then, once I did remember all the passwords I needed, I couldn't figure out whether the iTunes download was DRM free. So I went to Amazon, which was slightly easier and made it clear the download wasn't broken via DRM." So what are his plans for making it easier to purchase EMI's music? It's anyone's guess right now. Although Ondrejka has an impressive resume as a programmer, it will take more than a few lines of code to bring the music industry back in step with their customers. "Tackle them low and hard Cory". Mac
Xplorer Cannoli Cache Cleaner Join date: 18 Sep 2005 Posts: 1,131	06-12-2008 21:01 It will be interesting what will come of this. I look forward to it. _____________________ Region Names for a Themed Shopping Experience: New Region: Gifts Accessories, Art, Avatars, Cars, Clothes, Clothing, Fashion, Fashions, Furnishings, Furniture, Gadgets, Games, Gifts, Hair, Jewellery, Jewelry, Mall, Men, Money, Music, Pets, Shoes, Shopping, Skin, Skins, Something, Women, X Attractions: Explore our new park at HOME New Racetrack at CAR WEAPONS Region Now Open!
Osgeld Barmy Registered User Join date: 22 Mar 2005 Posts: 3,336	06-12-2008 22:32 he aught to know what frustrates consumers, just look at this system
Tod69 Talamasca The Human Tripod ;) Join date: 20 Sep 2005 Posts: 4,107	06-12-2008 23:18 Saw it on CNet a few days ago. _____________________ really pissy & mean right now and NOT happy with Life.

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Where did Cory go?