What about doing internationalization (I18N) of the in-game-GUI. It would make it alot easier for people around the world to start playing the game. Later you could do this for the web as well.
I know its a fairly big effort - but maybe you could start with making a properties file like:
gui.menu.file=File
gui.meu.Edit=Edit
etc...
Then people from other countries could make their version (I.e. a translated version) and then post it to you or the website. That way you can have us the users do the work for you
I have seen this for alot of applications around the web and I know it works well.
Regards,
Leto Scholten