Press Release. 05/02/2008
Rock Giants enter Second Life
12 of the biggest and rock and metal bands in the world have entered
Second Life.
Slipknot, The Ramones, Trivium, Iron Maiden, Bullet for my Valentine,
Trivium and Cradle of Filth are among the bands to launch their official
merchandising range in Second Life at Rock Vault;
http://slurl.com/secondlife/Rock%20Vault/88/64/48
The project has been developed by Bravado, the merchandising division of
Universal Music Group, and The Sine Wave Company, the virtual world
animators.
This is a great way for fans to see and try our merchandise ranges" said
Mark Stracey, Head of D2C Web/Mobile/Digital at Bravado in London. "Not
only can they get a cool virtual t/shirt for their avatar, they can see
the latest in the Virtual Store and buy the real world equivalent in our
Artist Webstores"
"We want the island to be a community spot and as well as developing
creative new stuff for the bands, we will be encouraging the bands to come
and meet people here and maybe to do some live gigs." Said Rohan Freeman,
CEO of The Sine Wave Company.
For further information please contact Rohan Freeman, CEO, Sine Wave
Company, [email]rohan@sinewavecompany.com[/email]