New Skin Deep comes out tomorrow!

EWG To Release Interactive Personal Care Product Safety Guide
Brand-by-Brand Assessment Will Allow Consumers to Choose Safer Products


(WASHINGTON) — Environmental Working Group (EWG) will unveil a vastly expanded version of its interactive personal care product safety guide for consumers, "Skin Deep," Monday, Oct. 17. The searchable database features brand-by-brand safety rankings and in-depth information on over 14,000 shampoos, lotions, deodorants, sunscreens and other products from almost 1,000 brands.

In Skin Deep, consumers can create customized product lists for their personalized safety needs — products free of carcinogens and fragrance, for instance — while manufacturers can construct one-of-a-kind safety assessments rating all their product ingredients at once and aiding in reformulation plans. EWG designed this service to fill safety gaps left by an industry that has publicly assessed only 11 percent of the 10,500 ingredients the government has documented in personal care products.

WHAT: "Skin Deep" release

WHEN: Monday, Oct. 17, 2005, 9 am EDT

WHERE: www.ewg.org/reports/skindeep/

###

EWG is a nonprofit research organization based in Washington, D.C., that uses the power of information to protect human health and the environment.

Keep your RL avatar healthy!

http://www.ewg.org/reports/skindeep2/index.php

Oh yeah, but don't get the bird flu... it's starting to become resistant to Tamiflu.

http://www.cnn.com/2005/WORLD/asiapcf/09/30/birdflu.drugs.reut/