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Sid Kwon
Registered User
Join date: 26 Dec 2006
Posts: 39
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08-22-2007 09:14
Hi guys, as the first issue is approaching i'm wondering which is the best way in promoting a new magazine.
First issue is not a problem, cause we will have some great parties, but i'm thinking.. what is the best way to promote it when i will not have a big party to advertise?
Do you think it will get better promotion on the forums or directly in-world?
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Elinah Iredell
Registered User
Join date: 14 Aug 2006
Posts: 269
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08-31-2007 05:26
I think you should continue to hold events to promote it not just a first issue party and get copies into popular stores.A website may be a good idea too as many may find an in world magazine slow to rez and it may be easier to go to the website sometimes instead.
Elinah
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AWM Mars
Scarey Dude :¬)
Join date: 10 Apr 2004
Posts: 3,398
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09-07-2007 04:14
As soon as you find a standard template for any advertising.. share it with me, we will publish a book on it, and give up work for the rest of our lives because we will be richer than Bill Gates... Advertising is a 'Black Art'... some say Bad advertising is better than none.  I have 4 companies in SL... perhaps we can chat about you running a feature/advertising on our group, and we cross advertise your magazine on our website, which attracts 260,000++ visitors a month?
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*** Politeness is priceless when received, cost nothing to own or give, yet many cannot afford -
Why do you only see typo's AFTER you have clicked submit? **
http://www.wba-advertising.com
http://www.nex-core-mm.com
http://www.eml-entertainments.com
http://www.v-innovate.com
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Lannora Greenwood
Registered User
Join date: 8 Sep 2007
Posts: 1
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09-08-2007 15:44
I second with the web site. It is your number 1 advertising tool. Add a mailing list to your site so visitors can sign up. Keep your site professional, though. A bad looking site will chase perspective buyers away.
I would advertise as much online as in game. If your magazine deals with SL or properties from the game, I would focus more heavily there. Also how your magazine will be distributed will be a big factor on advertising. Remember that if you are advertising off game and expect people to join to get or access your magazine, you will need to explain to non-players how to join. That could also limit your perspective advertising range. Make a list and look it over of what you have, what you'd like, and where you can get it before you start. A good plan ahead of time will save hours of useless work latter.
When is your first issue expected to be released? I am in the process of building a 'bookstore' in SL that is liked with my RL site (and future bookstore). I may be able to offer advertising in my SL store.
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