Event Calendar Blues? Advertise Your Event To Thousands!

Changes in the event calendar rules affecting your events? Hosting more events than you're able to post? Don't have enough land to post on the calendare? No problem! Advertise your event to over 1,600 avatars daily across the Second Life grid using MetaAdverse's open market advertising exchange network.

By advertising your event on MetaAdverse you can reach over 1,600 unique avatars a day in more than 97 sims. You can specify exact times of day to advertise your events so that your advertising budget is only going towards people online and able to attend your events as they happen. You can even distribute landmarks to viewers who click on your ads allowing them to teleport directly to your event.

Signing up is completely free. Advertising costs are based on what you are willing to pay on a CPM basis and available inventory. You set your own budget and have complete control over your spending. Select targeted days of the week and/or hours of the day to run your ads. Be seen by thousands of new and excited avatars every day.

Visit http://www.metaadverse.com for more details.

Interesting service. I wonder if this is the sort of thing LL is trying to encourage with their recent changes?

Can you support llLoadURL when someone clicks a sign, or a portion of a sign?

neko

Events have advertising budgets? Holy Cow! Our events can't even cover costs of paying staff! How are we supposed to pay for advertising when events, themselves, cost out-of-pocket money? I understand that the Lindens may be interested in steering us long term in a for profit model for arts and culture happenings, but it isn't working. Dwell isn't enough to cover host costs, even when events are well attended. Much less to cover the costs of advertising. Good luck on your venture, Rathe, but I am hearing from clubs and events hosts that they are pouring in their own money out of pocket to make these things happen now. The expectation that we have to pay hosts out of pocket and also that we should pay for advertising in lieu of event support and event postings might make one feel rather dumped on.

A couple months ago, I quietly predicted to some of my friends that changes to the event calendar were in our future that may make posting events difficult or impossible.

Because of this theory/paranoia, I started using Rathe's service to advertise for my events over the past month or two.... even though I seriously didn't think I'd actually be right.

I've been afraid to depend *solely* on Metaadverse for event advertising... but sounds I'm in store for a little experiment.

If you haven't checked out Metaadverse already, I strongly suggest you do - its a fantastic service, and Rathe is really open to suggestions & feedback. Advertising can get expensive if you do a lot of it - but in moderation, it can fit within just about any budget.

(Oh, and Rathe..... hey... that's my tagline! )

Yes! You can enter a URL into the Ad URL field when creating a campaign. When a viewer clicks on a sign showing a campaign with a URL they will be prompted with the llLoadURL dialog to that URL.

Valid points Persephone. I understand many event hosts struggle to fund their events and I don't endorse the recent calendar changes because of this. I'm simply offering a possible alternative solution.

Event hosts can also sign up as a publisher on MetaAdverse and earn L$ by displaying a few non-intrusive signs at their events. This earned revenue could be put towards further event costs, such as advertising, or simply kept for profit or cost recouping.

Yes, LOL

I've earned around L$ 20-30 per event, with one billboard, for an event with 12-15 visitors for an hour. What a joke

As a casual event organizer, I get:
- a laughable amount from metaadverse
- a laughable amount from dwell
And i have to:
- come up with event prizes ($$$)
- invest my time or hire someone to do the event
And now you'd like me to invest even more L$'s that won't ever be recouped.

I think one problem is that there are not enough advertisers that pay for ads, thus no money, even if I have a billboard at the event.

So you want people to pay to advertise events they cant afford to put on in the first place? Do you work for Linden Labs?

You create great objects, though Zonax. Your trains ROCK!!!

And yes, the club industry is unprofitable, but over time, enough clubs will go belly up that it will be profitable again

Would we wish that for stores? that enough will go belly up? what, then, would people actually Do in Second Life?

There are no monsters to kill.
There are few fun events unless one likes tringo or bingo.
Professional 3D builders and coders are entering the frey increasingly.

What will people do when there are only a handfull of clubs run on the business model (bring the most people in without regard to actual content) and these therefore provide nothing but sexy avatar (best in white, best in red, best in plaid, best in polkadots) and tringo as stuff to do?

What will people DO when, (as is the case already with the clothing market) only highly skilled professionals will be able to earn lindens building, or coding? In short, when all the clubs (or most of them) go belly up, and it is a landscape of people trying to sell shoes for $1 each because they can't otherwise compete with the very skilled professionals, why would anyone go there to Second Life other than to hang out? Will it become the virtual suburbs, with everyone in virtual houses watching virtual tvs in seclusion? ****shudders hard and almost sobs in despair***

This is our community. What do we want in it? If we truly love funky, interesting events and want them around, we need to tell the Lindens in no uncertain terms (such as by the Vote at the fix the bugs link that one can find through Phillip Linden's post help us fix the bugs) that we need host funds for events back. It isn't an Us/Them situation. We need each other. Without events, no one buys the merchant's pretty dresses. Don't need a ball gown in one's suburban ranch-house livingroom.